internet-marketing-phase-1

The Internet Marketing Phase Along With the Effective Marketing Ideas

Marketing is the process of planning executing the pricing, promotion, and distributions of goods, ideas, and services to create exchanges that satisfy individual and organizational goals. Effective marketing combined with consistent promotion are the keys to the success On-line.’ Ink the marketing phase, people are made aware of the Web presence and are attracted to access it. Marketing is the entire process from product conception to delivery. Most people use the words ‘marketing’ and ‘advertising’ interchangeably. But in reality, advertising is only one part of the entire marketing process. The objective of the marketing phase is to get the right kind of people visit the Site in right quantity. In marketing, the goal is to entice customers to try the products and services offered, with the hope that their first experience will be a positive one and that they will return again and again while referring new customers. Marketing is about creating and sustaining trust based relationship with intended and current customers. If it does not facilitate a “sale”, then it is not marketing. Two major aspects to marketing are the acquisition of new customers and the retention and expansion of relationships with existing customers. Selling products and services through … Continue Reading…

SEO-Search-Engine-Optimization

7 Traditional SEO Methods You Need To Drop Now

It will not be wrong to say that Google is the Holy Grail of internet today. The omnipresence of Google in every sphere of the virtual world is changing the definition of SEO. It is due to this reason almost every business develops its website keeping a detailed aspect of Google algorithm in mind. Though continuous modification is an attribute of the internet world, there are websites still following some traditional Search Engine Optimization methods. To catch such websites, Google employs its own tools. Every now and then, we hear, the frequent release of Google Panda and Penguin updates penalizing websites using old SEO methods. Once Google penalizes a website, it is hard to recover, and the reputation of a website is gone for long. In my experience, if belief is shattered, it is impossible to build it back. If built, it would rarely be with the same client. You can now understand how much practicing these SEO methods can be dangerous for your website. Here are seven traditional SEO methods you need to drop now: 1. Mismanaged Content: Around 80% of the online traffic flows around the web content. The need of strong online presence is not just to … Continue Reading…

SEO-Search-Engine-Optimization

How to succeed with Search Engine Optimization (SEO)

You have probably struggled with this for a while and it continues to confuse a lot of people around the internet. You have to be able to get to know how to do SEO well so that your website is going to be able to be ranked high on Google. However, there are so many SEO steps that most people simply give up on the system and try to do other things. However, it is easier than that. You can do SEO as long as you have the right system in play. You don’t want to hurt yourself with staying up late trying to post comments on blogs and making yourself work on trying to write articles with a thousand links. SEO Tips :: #01 One SEO mistake that people make is that they don’t make a sitemap and submit it to Google. A sitemap is going to give Google a list of URLs which they are going to be able to index into their list of website pages. [ Read more about SEO Mistakes. ] SEO Tips :: #02 You want all your links to be able to be followed. The reason for this is because you are going to … Continue Reading…

cms-seo

10 Essential SEO Friendly Features Need to Have in Your CMS

Most people use Google, Yahoo, Bing and the like to search for all sorts of products all over the world. Thus the majority of traffic on your website comes from organic searches on search engines. This is the reason SEO has to be among the top considerations for you when selecting a content management system (CMS). Here are some features that will help you pick a CMS that’s ready for search engine optimization: 1. Ability to Customize Your Page Titles and Meta Data A good SEO-friendly CMS is the one that allows amending titles and Meta description. The title tag is a text that shows up as a link in Google results. It should contain important keywords to help the search engine determine what the page is about. It should be unique and no longer than 70 characters. Meta description is the text that shows up as the description in search engine results. Google’s Matt Cutts, its head of search spam, released a video last November stating not to have duplicate Meta descriptions across all the web pages as it could be considered duplicate content by Google. 2. Allowance of CSS Built Navigation Menus The ability to update the navigation … Continue Reading…

right keywords

How to Choose and Place the Right Keywords on your Blog

One of the most important factors to be considered when adding your information to your website or blog is choosing the right keywords or phrases for your niche. You have to make sure that you have enough of them so that the Google and other search engines can know that what your content is about, but at the same time, these keywords should not be in too much amount or overstuffed as Google penalizes these sites or blogs. You have to use just a right amount of keywords or phrases for each page and each page has to be unique for specific keywords. SEO (Search Engine Optimization) plays an important part in the success of website and the way you utilize your keywords is a great factor that contributes to the success of website. It becomes essential if you depend only on search engine techniques and that too in a natural way to drive traffic to your website. Keyword Research is the most important and vital task to be performed in marketing field. The selection and the position of right keywords can make or break your site. You not only have to just discover the terms but you have to … Continue Reading…

SEO Trends 2013-2014

SEO Trends Ahead in 2013 & 2014 (6 Best SEO Trends)

Introduction (SEO Trends Ahead in 2013 & 2014): Most of the websites are footing back after Penguin update, so what is ahead in Search Engine Optimization (SEO) and Social Media Marketing (SMM) in the coming year. It has now become clear that the Google only penalizes and eliminates only those sites which make use of black hat techniques like spam links as the Google now just has one motive i.e. to provide quality and useful content to the audience. This shows that the link relevancy and the site quality both will play significant role in the coming year. But some other changes are also expected to be made in the coming year. In this article it is discussed about those expected changes in the coming year. These changes can be changed according to the variations in search engine algorithms or new search engine updates. Summary: These are some of the SEO trends which I expect to be followed in the coming year. To get the effective results start working on it. This article is created by Emma Alice. She is a content writer in SEO Rank Smart, A SEO Company. Every business needs to grow in Internet Marketing and for … Continue Reading…

search-engine-strategy

Search Engine Strategies to Promote your Website

Until and unless your page is on the top of search engine result pages, no one will come to know about your page existence on the web. The web consists of billions of websites or web pages and millions of users appear every day to search one thing or the other. This article is designed to tell you about the ways to promote your site. Many of the companies might be implementing these search engine strategies but for those who are not or may have forgot to use any of the search engine strategies, should read this article as it will prove to be really beneficial. Search Engine strategies: The main strategy is to rank higher in major search engines and that too in natural or organic searches. All the search engines send robots or crawlers to crawl and index the webpage content, so let’s start with the steps to build up your web pages for optimal indexing. The idea behind this is not to trick or confuse the search engines but to give them the lot of clues regarding your webpage. This approach is known as Search Engine Optimization (SEO). Use keyword rich Page Title: Write the descriptive title … Continue Reading…

joomla-seo-tips-tricks

Top 10 Joomla SEO Tips & Tricks to Rank High in Search Engines

Web site owners always strive to rank top in all search engines. Being ranked top of the search engine means that the site is visited by every person who uses their browser to search for related information. To achieve this, all site owners strive to optimize their sites such as by use of search engine optimization techniques. These include content catchy content, outstanding web- design and use of specialized words in their site identities. The most common and reliable method of self-branding in Joomla site is by use of SEO. Here are some special Joomla SEO tips & tricks to get your site at the top: Joomla SEO Tips #01 :: Use original site set up There are tendencies of retaining sample files which come with Joomla sites. Unfortunately, this will lower the ranking of the site as the information is so common. It is advisable to delete all sample files which come with the site. The names and headlines should not be spared too. In addition, sample content may not correspond to the area of specialization of the site. This will therefore lead to irrelevant information on the site which tends to discourage visitors to return. Joomla SEO Tips #02 … Continue Reading…

Intelligent Search Engine Java XML

What Is Meant By Intelligent Search Engine (Java, XML)?

The modern time has increased the use of web resources so as it needs the use of more proficient methods and functional search techniques. Those people who are newbie in the field of searching do not know properly how to search. Although, searching in the web is the common goings-on of the researchers. But the new people do not know the clear cut document that they want to search for. They are used to write documents of their interested research areas but they do have incomplete information about their interested areas. They sometimes find difficulties in searching because the present systems for supporting the search are limited. The reason for these limited system are because they are lacking access to the semantic documents and are having difficulties in providing appropriate search patterns. But now some of the advance and intelligent search engines overcoming these limitations by generating and providing more intelligent search engines and also using the user’s primary knowledge. In this regard the term intelligence is used as the capability of the system that deals with the users by natural language dialogue. This procedure helps the engine to know and learn the users’ likes and his profile. Now, the … Continue Reading…