Offline Digital Marketing Advertising

Complement your Digital Marketing Efforts with Offline Tactics

Digital marketing has been the prime focus for all corporates in recent years. Whether it’s a small business or large multi-national firm, every organization seems to be spending heavily on digital marketing. A few years ago, SEO was a game changer in digital marketing but it quickly faded off due to unpredictability. Marketers then switched to SEM methods namely PPC/PPV advertising. SEM is still practiced today but unless you have an expert marketing team, it can quickly eat up marketing … Continue Reading…

What is the Return On Investment - ROI of SEO? (Infographic) Featured

What is the Return On Investment – ROI of SEO? (Infographic)

There are many strategies involved in building a leading website, and SEO is one of them. SEO itself, however, also has many strategies of its own involved in achieving successful ROI. There are several factors that play into achieving monetary value from SEO: Is SEO Worth It? There’s no doubt that SEO is one of the most powerful ways to market your brand online. A first or second place listing on Google can give your website huge profits and put your … Continue Reading…

online marketing roi

6 Easy Ways to Improve your Online Marketing ROI

Creating an online marketing campaign is not a tough job when you know your audience well, but what makes every online marketing manager’s job difficult is when the picture of Return on Investment (ROI) arises. ROI is more than just a measurement; it is a process that helps a marketer to improve its marketing performance and profitability by using the insights gained through the effectiveness of the strategies. Since the major significance of marketing is to increase profit, ROI plays … Continue Reading…

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