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How to Successfully Create an Influencer Marketing Campaign for ECommerce?

Influencers are emerging as a crucial link to bridge the gap between brands and relevant customers. Of millennials, 70% prefer to buy the products endorsed by their peers. Because of this, brands in all kinds of industries are creating influencer marketing strategies to drive sales and raise brand awareness. In fact, 86% of marketers used influencer marketing in 2017. It is only natural for your eCommerce brand to leverage influencer marketing to boost conversions. An eCommerce store needs to ensure … Continue Reading…

7 Ways to Promote Your eCommerce Product without Being Salesy [Infographic]

7 Ways to Promote Your eCommerce Product without Being Salesy (Infographic)

Are you looking for new ways of promoting your e-commerce products on social media without annoying others with sales pitches? The ways that allow speaking directly to the target audience without sounding like a salesperson? Read on, you’ve come to the right place. Let me start by saying that selling products on social media requires a special approach that captures the interest of consumers in a way that they want to go to your website and see what the offer … Continue Reading…

Generational Marketing: Reaching Customers One Age Group at a Time [Infographic]

Generational Marketing: Reaching One Age Group at a Time [Infographic]

Targeted marketing strategies are a crucial part of any type of communication between a consumer and a business. As a marketer, you cannot simply craft a message and hope it lands well with the audience. You need to know who you’re talking too, and you need to adjust your message to them. That usually means you need to segment your audience according to one of many factors. When you segment and address audiences according to their age group, you’re engaging … Continue Reading…

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5 Referral Marketing Strategies All Mobile App Developers Should Consider

Whenever we launch a mobile application, we remain excited to see the mobile app download rate touching the sky. We wait for the users to reach our app page and hit on the ‘Install’ button like a kid waiting for his turn to have a candy. Isn’t it so? But, have you ever wondered what makes them download your application? How they land on your app when there are 1000s of alternatives available on the app store? How do they … Continue Reading…