Public Relationship

computer-laptop-office-technology-work-customer

eCommerce Tips: 10 Incredible Ways to Satisfy an Upset Customer

When Joyce received a defective product from an online shopping site, she was completely taken aback. It was supposed to be a birthday gift for her nephew. The day after the delivery, she decided to raise her grievances to the customer relations of the shopping site. The point of sharing this story is to emphasize the fact that customers are the driving force for the success of any business. While running your business, it is quite possible that you will encounter many upset consumers like Joyce. Are you clueless about strategies to turn their frustration into satisfaction? Read this post … Continue Reading…

eCommerce - Mobile Commerce

Why Cross-Channel eCommerce CRM is the New Sheriff in E-Town

Back in the late 1990s, nobody would have guessed that someday we’d all be using a smartphone to shop online. Nor would they have imagined that stores like Amazon – which began out of a garage as a modest online book reseller – would evolve into the juggernaut that it is today, a company that’s now worth more than Walmart. Indeed, eCommerce’s evolution has changed everything about retail. While studies show that eCommerce only accounts for about 10% of all retail, it’s grown into a giant $4 trillion worldwide industry. Experts are predicting that by 2020, e-retail will be hauling … Continue Reading…

Social Networking - Social Media

The Art of Becoming A DIY Public Relationship Expert (PR Expert)

As an entrepreneur or business owner, you are constantly on the lookout for ways to get customers in through the door. One way to do this is public relations – the art of influencing public opinion through communications. Public relation is an authentic way to gain positive brand mentions and broaden your reach. When you get the right kind of publicity, more prospects are likely to be interested in your brand. You may be unsure about how to use PR to increase the visibility of your business. You don’t need a degree in public relations to be successful at publicizing … Continue Reading…