business-corporate-internet-meeting-plan-technology-work

How to Increase the Success of Print Commerce with Latest Marketing Strategies?

The print industry has seen tremendous growth over the years, and web-to-print has come as a revolutionary solution to this business. There are amazing benefits one can reap from this single business if implemented in the right way. But, since we have been used to old marketing and advertising style will we be able to succeed using the new strategies. Marketing is basically planning and execution of the products or services development, promotion, distribution, and pricing. The Print Commerce is … Continue Reading…

magazines-reading-news-publishing-media-print-marketing

4 Ways Print and Digital Marketing Work Together

With each passing year, more and more businesses are going online to increase their exposure. Some are simply utilizing the web to gain foot traffic to their place of business. And others are actually setting up an eCommerce arm of their company. Whether you sell products and services online or are simply introducing your company and explaining what it is you do, you can effectively use printed media and digital marketing to increase your exposure. Here are three ways they … Continue Reading…

Four Bygone Technological Trends that Happened in this Decade

How Digital Signage is Affecting the Print Industry

Digital signs are turning into the flashy wave of the future. With the ability to combine text, images, and videos, many retailers are turning to the more flexible and versatile option when engaging with customers through advertisements and sale signs. While this may save money and time and create more engaging content, the switch from print to digital has had an interesting effect on the print industry. This has caused the print industry to get more creative to keep its … Continue Reading…

Offline Digital Marketing Advertising

Complement your Digital Marketing Efforts with Offline Tactics

Digital marketing has been the prime focus for all corporates in recent years. Whether it’s a small business or large multi-national firm, every organization seems to be spending heavily on digital marketing. A few years ago, SEO was a game changer in digital marketing but it quickly faded off due to unpredictability. Marketers then switched to SEM methods namely PPC/PPV advertising. SEM is still practiced today but unless you have an expert marketing team, it can quickly eat up marketing … Continue Reading…

Here’s Why Going Paperless is a Must for your Business (Infographic)

Why Going Paperless is a Must for your Business (Infographic)

Among all the different business technologies that are environment-friendly, going paperless deserves a special mention. While the paperless trend has been around for quite some time, most businesses are yet to adopt the technology. As going paperless involves adopting new business technologies, you will need a solid preparation. And the preparation starts with identifying how we consume paper and understanding how the traditional system affects your business and the environment. It is estimated that an average office worker uses about … Continue Reading…

Plan Marketing Meeting Discussion Group Team

Content at the Heart of Print

Content is what drives the print industry and organizational success as a whole. Content marketing has taken over traditional advertising methods and has undoubtedly taken the lead. What makes content have such a powerful impact? The answer is simple. Subtly incorporating accurately phrased content which identifies the problem statement and addresses it, does the job. Also, it can be leveraged to the general public through social media. Budgeting done at the beginning of a fiscal year ensures that they allocate … Continue Reading…

Pin It on Pinterest