Online Shopping

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How Your Website Can Win Over Comparison Shoppers

Comparison shopping is huge. It’s always been popular, but the ease of navigating the internet has made it more effortless than ever. In fact, you’ve probably comparison shopped for something within the last week. But from a sales and marketing perspective, how can businesses get better at winning over comparison shoppers directly from their websites? Five Ways to Influence Comparison Shoppers Comparison shoppers are notoriously hard to convert. Not only are they super price sensitive, but they also exhibit minimal signs of brand loyalty. They’re much more focused on the price tag than on the brand name or the packaging. …

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How to Improve Your eCommerce Site Search in 5 Easy Steps

SEO is obviously an important part of running a successful eCommerce site, but it’s far from the only thing that matters. Once you get visitors onto your site, you must ensure they can find the information they’re looking for. This is why site search features and functions matter so much. Give These 5 Tips a Try Site search functionality isn’t the sexiest topic, but it’s something that must be prioritized if you’re hoping to develop a successful site that satisfies the demands of the user. Here are a few practical points of discussion: 1. Develop an Intuitive Search Box The …

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What Online Retailers Need to Do to Be Competitive

On the recent Black Friday, another nail in the brick-and-mortar shopping coffin was hammered in. Statistics show 17.7% increase in online sales compared to 2015, and a decrease in foot traffic from 101 million to 99.1 million, we can expect to see this trend continues in upcoming years. What do brick-and-mortar retailers supposed to do with the above stats is a topic to a different post, but one this is abundantly clear – online retailers need to up their game because competition online in the eCommerce space is getting fierce. Shopping in the Real World There are some parallels between …

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5 Tips to Improve the UX (User Experience) of your eCommerce Website

Today I will try to share some basic tips on how we can improve user experience (UX) much better on an eCommerce website. We all know that online shopping has become one of the most trending topics nowadays. Along with the rapidly increasing online customers, competitions between eCommerce websites are increasing day by day. Gaining customers and holding them is not an easy task now. So it is quite justified to think all time how we should improve our eCommerce store to make it much more effective and comfortable for our customers. So here I am with my 5 tips …

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Why you should use Live Chat for your eCommerce Website?

As a website owner, you are certainly aware of the fact that user experience is one of the most important things that can improve your business, especially when it comes to eCommerce websites. Providing your customers with the best user experience can not only offer them better support and make them more engaged in your brand, but it can also help you drive more conversions and increase your sales, ultimately helping you expand your business. Incorporating live chat into your eCommerce website can benefit your business in a number of ways. Live chat is growing in popularity at a very …

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3 Simple Steps to Build a Checkout Flow That Works, Really Well

3 Simple Steps to Build a Checkout Flow That Works, Really Well

Here’s a reality check in case you are unaware about the present market situation, recent studies shows that on an average at least 68.55% of potential customers abandon their shopping cart, IBM recorded the figure to be at 68.95%, whereas Listrak claimed it to be at an ominous figure at 75%. As an eCommerce entrepreneur, these figures are enough to give you those sore goose bumps, enough to take away your sweet slumber. As a diligent entrepreneur, the first thing you need to know is the reason behind the “dramatic” cart abandonments. But before that realize that there exist no …

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eCommerce Multi-Vendor Software Strategies

eCommerce Multi-Vendor Software Strategies

An entrepreneur is a person who establishes a business or any other venture or economical establishment that focuses on economic growth. Great entrepreneurs must be able to calculate the gains and losses that their establishments face during their period of development. Those who are challenged in this field lack the necessary strategies that are essential for a flourishing business. eCommerce is a platform that entrepreneurs use to grow their business. However there is a lot that one should look at before blindly venturing that area. Multi-Vendor sites provide the best alternative when it comes to selling products. These are online …

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Mobile E-Commerce

Things You Should Know Prior to Opting Mobile E-Commerce

The most important trend with e-commerce is occurring on tiny screens. Mobile conversion rates are huge right this moment probably bigger than you think. If you’ve recently been neglecting mobile conversion optimization, it’s time to hone in on the few specifics, and get with the game. Everyone understands that e-commerce is usually a constantly growing area of the larger retail store and the business sector landscape, but are you aware that mobile E-commerce keeps growing faster? Given the actual growing variety of Smartphone along with tablet users, this is understandable, but it is possible to a lot of e-commerce retailers …

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Top 5 eCommerce Predictions on 2nd Half of 2015

Top 5 eCommerce Predictions for the 2nd Half of 2015

The year 2014 saw a huge surge in eCommerce revenues across the globe. According to a report by Forrester, 2015 will be no different wherein eCommerce revenues will continue to grow as new brands enter into the global road-map and execute new strategies. New businesses are offering creative products and services to win the eCommerce game. The online buying behavior of shoppers has continued to evolve and present new opportunities for marketers. This certainly is a challenging industry to be in but nonetheless exciting. Here are the top 5 eCommerce predictions that will govern the latter half of the 2015. …

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Unconventional Ways to Boost Your eCommerce Conversion Rate

Nowadays, it’s very common to buy and sell things on the internet. For a seller, some of the words and phrases must have become very familiar to him; like eCommerce conversion rate, cart abandonment, time on site, time on page, etc. So, it won’t be a surprise that you also know about low eCommerce conversion rate. Studies of Fireclick benchmark index point out the fact that, when it comes to a website, only 10/100 are really interested in the products. Moreover, from this number, 2 really makes a purchase. Now the interesting part is that, all the online marketers are …

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