software

Online Media Planning Software

Online Media Planners, whether they work for an agency or in-house, have many different tasks and responsibilities.  Though the goal of their job is to maximize ROI for their campaigns, a lot goes into making sure that happens.  They must be part creative and part analytical.  They must create powerful marketing messages and be pros at targeting to the desired audience.  They must be budget-conscious and schedule-oriented. They must be familiar with many platforms and media.  They must be able … Continue Reading…

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