Online Marketing ROI

Why Every Business Must Measure the Influencer Marketing ROI?

Influencer marketing has paved the way for businesses to reach wider audiences and grow their customer bases. However, it does come with its fair share of challenges. About 52% of marketers found that measuring the ROI of their influencer marketing campaigns was their topmost challenge. Image via Linqia. But it’s a necessary process. Without measuring your ROI, it’s difficult to figure out if your campaign was successful or not. But that’s not all. Here are some other reasons why you need to measure influencer marketing ROI. Why is it important to measure your influencer marketing ROI? The primary goal of every marketing …

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What is the Return On Investment - ROI of SEO? (Infographic) Featured

What is the Return On Investment – ROI of SEO? (Infographic)

There are many strategies involved in building a leading website, and SEO is one of them. SEO itself, however, also has many strategies of its own involved in achieving successful ROI. There are several factors that play into achieving monetary value from SEO: Is SEO Worth It? There’s no doubt that SEO is one of the most powerful ways to market your brand online. A first or second place listing on Google can give your website huge profits and put your company at the forefront of its industry. So is SEO your answer? That depends. Do you have the drive and …

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online marketing roi

6 Easy Ways to Improve your Online Marketing ROI

Creating an online marketing campaign is not a tough job when you know your audience well, but what makes every online marketing manager’s job difficult is when the picture of Return on Investment (ROI) arises. ROI is more than just a measurement; it is a process that helps a marketer to improve its marketing performance and profitability by using the insights gained through the effectiveness of the strategies. Since the major significance of marketing is to increase profit, ROI plays the biggest part in the doing or undoing of a campaign strategy. No matter how much effort a marketer puts …

Continue Reading…6 Easy Ways to Improve your Online Marketing ROI