Online Marketing

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The Value of Business Marketing Via Local and Business Directories

Marketing is like the icing on the cake to a business. It’s what makes people who don’t yet know the value of a business develop an interest in it and want to discover what it has to offer. Without marketing, businesses would take a very long time to peak if they ever get noticed at all. For this reason, there are advertisements everywhere. As a business, you’ve got to be known; especially when introducing yourself online. The internet is a … Continue Reading…

Chatbots in Digital Marketing – How Marketers Can Benefit from it

Over the past few years, technology has emerged as a game changer. From blockchain to augmented and virtual reality, and IoT to Chatbots, we have seen adoption at every level from businesses to home use and so on. AI chatbots particularly have changed the way businesses interact with customers. With the popularity and growth of chatbots, the question is whether it is worthy to invest in your digital marketing strategy. Before we look at how digital marketers can benefit from … Continue Reading…

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5 Effective Strategies for Multiplying Webinar Attendees

You’re aware of how effective webinars can be at propelling brand awareness, increasing reach, bolstering conversions, and driving sales. You’ve dove headlong into creating the best webinar you can muster, and you’ve spent ample time and effort doing so. Regardless of how much proverbial blood, sweat, and tears you’ve put into your webinar, it only matters if people show up. And while your number of registrants is growing alongside your confidence, it is important to note that only 20 to … Continue Reading…

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5 Essential Improvement You Can Expect from the SMS Marketing?

Mobile technology is changing the digital landscape at a rapid rate. And the rise of mobile marketing is only just beginning to gather momentum. We are on the brink of a mobile revolution and businesses that are engaging with SMS marketing have the opportunity to profit from the explosion. In 2010, spending on mobile advertising was $2.3bn. Last year that figure topped $72.5bn. Furthermore, mobile is forecast to account for 72% of digital ad spending in the US by 2019. … Continue Reading…

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5 Hot Social Media Marketing Trends That Work for Every Marketer

Social media marketing strategies are as much important as the business itself. When you have a social page of your business to sell the services you are sure to gain extended benefits. Social media has already proven its capabilities in fetching the business right the doorstep of entrepreneurs. The proven abilities of social media marketing to facilitate the activities helping you reach the marketing goals along with providing you huge exposure comes along. Almost all the companies are taking the … Continue Reading…

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Cause Marketing: How to Market a Brand (and Do Some Good)

Cause marketing or cause-related marketing is the perfect meeting ground for two parties with a need. With all of the clutter of the information age, a business needs to find innovative ways of marketing and branding. Nonprofit organizations are on the constant lookout for new ways to raise funds. Corporate giving to nonprofit groups has had a long and admirable history. Without outright grants, many nonprofit organizations would have to close their doors. The donation may be as simple as … Continue Reading…

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Top 5 Digital Marketing Trends of 2018 & Tools to Keep Up With Them

Straight to the point, digital marketing trends reshape at light speed. The last 15–20 years have brought so many innovations that it’s not that easy to find a digital specialist who would specify them all. And this is great! Technologies rule the world, which helps us marketers consider new approaches and techniques for business benefits. Numerous research and surveys in the niche allow concentrating on marketing activities that would make the massive commercial impact on business and clients. What we … Continue Reading…

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See Where Experts are Spending Their B2B Marketing Budget in 2018

According to a survey conducted by Gartner, 2018 could be the year which may provide an environment for the marketing budgets to go up. The study offered exciting facts that most of the levels of marketing budgets are usually planned out beforehand or a year in advance, and the rates in 2017 declined as compared to 2018. Some marketing experts believe in the fact that the fall is the result of marketing’s incapacity to prove its loyalty and contribution by … Continue Reading…

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Putting the Strategy Back on Your Digital Marketing

Every business knows it needs to invest in digital marketing and branding in order to be competitive today, but very few take the necessary time to strategize prior to implementation. This can create serious flaws that are not apparent until much later. Why Strategy Matters One way to define strategy is “a plan of action or policy designed to achieve a major or overall aim.” Some business owners and marketing specialists presume they can feel their way through marketing, but … Continue Reading…