company-business-creative-group-team-marketing-presentation-work-meeting

Putting the Strategy Back on Your Digital Marketing

Every business knows it needs to invest in digital marketing and branding in order to be competitive today, but very few take the necessary time to strategize prior to implementation. This can create serious flaws that are not apparent until much later. Why Strategy Matters One way to define strategy is “a plan of action or policy designed to achieve a major or overall aim.” Some business owners and marketing specialists presume they can feel their way through marketing, but … Continue Reading…

Social-Media-Marketing

7 Effective Social Media Marketing Tips For 2018

2018 is going to be a huge year for businesses all around the world. Regardless of the size and value of your business, you can still gain a lead over the competition. All you need to do is look outside of the box and put together an incredibly effective marketing campaign. Utilizing social media to your advantage is absolutely pertinent. With social media, you’ll be able to reach millions, if not billions, of individuals for free. Below, you will discover … Continue Reading…

Content Marketing Trends

Content Marketing Trends 2018 – Be Prepared for these 7 Trends

Brightly colored newspaper ads; radio and TV commercials; fliers in our mailboxes; and, of course, billboards as we traveled the highways. All of these marketing methods are still around today, but more and more, the internet is our shopping mall and marketing smacks us on our screens everywhere we go – our home page, our email, our social media pages. And once we purchase something from a “big-box” retailer like Amazon, we will find all sorts of purchasing suggestions when … Continue Reading…

achievement-business-marketing-success-thumbs-up-win-conclusion

7 Excellent & Creative Strategies To Win in Digital Marketing

When barriers to entry are eliminated, the competition intensifies. With social media brands, businesses and users interact on a nearly level playing field. Everyone has access to everyone else within the network. This has helped local small and medium-sized businesses punch above their weight for years. Nowadays, however, space is crowded and getting your brand’s voice across to your target audience is as difficult and expensive as ever. Here are seven creative marketing strategies to help your voice dominate the digital … Continue Reading…

bank budget business cash coins euro finance money real estate revenue savings

7 Effective Ways to Promote Real Estate Businesses Online

In the old days, people looking to purchase real estate would visit their local real estate agency or browse through a real estate catalog that was sent to them in the mail. Now, people go online to search for real estate and find the best deals. If you own a real estate business, then you will never be successful if you are not effectively promoting your business online. However, this doesn’t just mean posting a few classified advertisements on Craigslist … Continue Reading…

social-media-networking

Why Social Media Marketing is beating Traditional Marketing

Since time immemorial, Traditional Marketing has been the obvious way of selling a product or service. Big organizations have always stuck to the traditional structure and techniques of marketing and have made it to where they stand today. But let’s face the fact: today, even the most stringent of business houses have pages on different social media platforms. Even the biggest names from various sectors readily sell themselves through LinkedIn profiles, Twitter handles and Facebook pages. And you probably know … Continue Reading…

businessman-career-leader-professional-entrepreneur

Latest Internet Marketing Jobs Trends (Especially in India)

The internet marketing industry in India has grown by leaps and bounds in the last few years. It has reached its present worth $68 billion and is expected to observe an even higher growth in the coming years. It goes without saying that as this industry has expanded hugely, so have the career opportunities in this domain. In fact, a recent report has revealed that digital marketers were the most sought-after marketing professionals in 2015 as well as 2016 and … Continue Reading…

online marketing

How to Promote Your Brick-and-Mortar Store Online

Although online stores are very much in vogue these days, there is no reason to assume that someone cannot promote their business online simply because it’s a brick and mortar store. Nowadays most of your potential customers would Google any particular product/service they intend to purchase before heading to the store. If you are looking to reach out to more customers, then having an online presence is an absolute prerequisite. A website along with social media pages would help you … Continue Reading…

game-controller-pad-wireless-xbox-one

Video Game Advertising – The New Approach to Digital Marketing

Flight Pilot Simulator, Tap Titans, Mutilate A Doll 2 Game, Angry Birds 2 and Bee Brilliant. You must have heard about these and more. They are some of the latest and most interesting games available today. What should interest you more is that your clients and those you haven’t met are currently using them. And here you are wondering what your next marketing strategy is. The Mutilate a Doll 2 Game, otherwise known as “the MAD game”, for instance, was … Continue Reading…

The Value of Developing Accurate Buyer Personas (Infographic)

The Value of Developing Accurate Buyer Personas (Infographic)

No matter what industry or field you’re in, understanding your customers is crucial to success. If you want to sell more of your product or service, you have to know what drives customers’ purchasing decisions. This is where buyer personas come in. According to HubSpot, personas can make websites 2-5 times more effective—yet, there are still many companies who are not using personas in their marketing and sales processes. If you’re unfamiliar with buyer personas, now is the time to learn. … Continue Reading…