Online Marketing

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Latest Twitter Statistics that All Marketers Should Know

Social media extend its reach to professional and personal spheres of our lives. The Social media platform statistics roll out now and then across the world to make the brands and businesses comprehend the benefits they can obtain from it. And one of the best platforms to reach a wide audience worldwide is Twitter. Besides being an excellent social networking site to publish news and generate brand awareness, the platform is availing more and more numbers of users every day. … Continue Reading…

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9 Easy Strategies to Gain Real Followers on Twitter

To increase Twitter followers is not merely for popularity on social media. Aside from being an indicator of your influence in your industry, it also means that the audience, potential customers, and leads find your content interesting. Almost half of the online marketers consider Twitter as their primary network to engage with their customers. Thus, to have more Twitter followers is one of the goals you need to have in your marketing plan. Because this social media platform is quick … Continue Reading…

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Understanding the Role of Case Studies in Online Marketing

If you’re looking for ways to enhance your online marketing efforts and improve conversion rates, you may consider adding case studies to your content marketing efforts. While they may seem clinical and dated, they actually speak to prospective clients and yield a number of tangible benefits. Why Case Studies? Today’s customers are connected. The growth of the internet and the explosion of mobile devices means they have access that wasn’t possible in previous decades. If they want to find information … Continue Reading…

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4 Excellent Ideas to Create Stunning Above the Fold Content

Even since the early days of the Internet, site visitors have applied strict criteria to how content is delivered. Even on dial-up connections, it was important, from a marketing perspective, to get a visitor’s attention almost instantly. With today’s high-speed connections and advancements in both content creation and delivery, the pressure to capture someone’s interest within the first few seconds of clicking through to your pages is even greater. And in this context, the importance of above the fold content … Continue Reading…

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3 Ways to Scale Enterprise Content Marketing in 2018

As expectations from clients feed personalization efforts, enterprise management must support content creators in producing more content for different context segments and permutation, as well as find ways to repurpose existing content. When an organization can scale its content marketing, it gets itself into a position where it can strengthen its brand affinity, expand its audience, and ultimately generate sales and leads by appealing to other organizations. However, those looking to scale content are likely to find themselves in a … Continue Reading…

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The Value of Business Marketing Via Local and Business Directories

Marketing is like the icing on the cake to a business. It’s what makes people who don’t yet know the value of a business develop an interest in it and want to discover what it has to offer. Without marketing, businesses would take a very long time to peak if they ever get noticed at all. For this reason, there are advertisements everywhere. As a business, you’ve got to be known; especially when introducing yourself online. The internet is a … Continue Reading…

Chatbots in Digital Marketing – How Marketers Can Benefit from it

Over the past few years, technology has emerged as a game changer. From blockchain to augmented and virtual reality, and IoT to Chatbots, we have seen adoption at every level from businesses to home use and so on. AI chatbots particularly have changed the way businesses interact with customers. With the popularity and growth of chatbots, the question is whether it is worthy to invest in your digital marketing strategy. Before we look at how digital marketers can benefit from … Continue Reading…

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5 Effective Strategies for Multiplying Webinar Attendees

You’re aware of how effective webinars can be at propelling brand awareness, increasing reach, bolstering conversions, and driving sales. You’ve dove headlong into creating the best webinar you can muster, and you’ve spent ample time and effort doing so. Regardless of how much proverbial blood, sweat, and tears you’ve put into your webinar, it only matters if people show up. And while your number of registrants is growing alongside your confidence, it is important to note that only 20 to … Continue Reading…

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5 Essential Improvement You Can Expect from the SMS Marketing?

Mobile technology is changing the digital landscape at a rapid rate. And the rise of mobile marketing is only just beginning to gather momentum. We are on the brink of a mobile revolution and businesses that are engaging with SMS marketing have the opportunity to profit from the explosion. In 2010, spending on mobile advertising was $2.3bn. Last year that figure topped $72.5bn. Furthermore, mobile is forecast to account for 72% of digital ad spending in the US by 2019. … Continue Reading…