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10 Successful Easter Market Campaigns for Small Business

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Easter basket sets are what you are likely to see around the shopping mall during the much-anticipated Easter season. That’s in the mission of Easter market campaigns for big and small businesses. As customers stroll around the retail stores searching for gifts for their dear ones, they get inspired by the sweet bunnies and crackled eggs as they lovingly smile at them. Well-packaged to entice everyone. It is also a perfect time to take a holiday, so your marketing should be timely if you are in this business. Easter is the ideal time to splurge. What other campaigns do you need …

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8 Noteworthy Reasons Why MLM Business Plan is Important

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Business plans are like road maps; you can drive without them, but they will only increase the risk of failure. Any entrepreneur also takes business plans to help guide you rather than putting you in a position to stop and ask for directions or even go back and start. An MLM software provider is crucial to the success of any business strategy. It allows company owners to see the larger picture, to plan, to make important decisions, and to increase the overall probability of success. The business plan should identify the most significant long-term milestones for your business performance. To …

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Is SMS Marketing a Good Option for Small Business Owners in 2020-21?

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Text messaging isn’t only a convenient way to chat with your family and friends. If you are a small business owner, it can be a powerful marketing tool, especially in the coming year. Since people worldwide now utilize mobile technology devices, there’s a prevailing tendency to actively engage via text messaging than competing online media avenues such as social media or email. Many smartphone users have programmed their devices to alert them when a new text message arrives, and most messages are read within just several minutes of delivery. Thus, it has become a viable option to engage consumers. Some …

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6 Key Metrics to Measure the Effectiveness of Online Events (Infographic)

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Since the COVID-19 crisis, there has been a sharp increase in the number of online events. But just like offline events, it’s not enough to just host these events. You also need to put in the hard work to promote your virtual event and create buzz around it. While you are at it, it’s also important to keep an eye on key metrics to assess whether or not your marketing efforts are paying off. If you’re lagging behind, you can change your strategy to make the event more successful. That brings us to the question — which key metrics should …

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Why Digital Marketing is Essential in This Modern World?

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With today’s highly competitive world, it has become essential for businesses to take the necessary steps to stay ahead of the competition. One of these essential steps is by considering digital marketing. Regardless of the industry you are in, digital marketing may benefit your business in many ways. In fact, it can make a difference to your success, especially if you combine it with traditional marketing. But why is digital marketing important? Here are some reasons why digital marketing is crucial in today’s modern world: Digital Marketing Helps You Monitor Your Campaigns and Optimize Them for Great Results One of …

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Motives Why You Should Invest in Market Research

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With the internet becoming more important for businesses every day, business owners are giving serious thoughts to investing in market research. The main reason is gathering valuable data that allows them to improve the process of decision making and set their operations on the right course. The truth is that there’s so much you can learn from customer preferences, online behavior, purchasing habits, concept testing, ad testing, claims testing, exit-intent surveys, and customer satisfaction polls. Your market is constantly changing, with information fluctuating all over the place. Doing research has become an integral part of any marketing strategy, almost becoming …

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5 Growth Marketing Strategies That are Proven to Boost Sales

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Do you need help with growth hacking your product sales? Are you wondering what the best marketing strategies that will boost your SaaS business growth are? This article will show you the top marketing growth strategies you can start using for your SaaS business growth. To get consumers with a full service or product to switch brands is a challenging undertaking. Why? Because the brands they are already using have a long-standing reputation. So convincing users to adapt your product or service becomes tricky. Sometimes it takes months or years before you can crack the nut and get consumers to …

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Digital Marketing Phenomenon in The Age of The Coronavirus

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The coronavirus – the virus that has caused more economic disruptions than the great depressions, continues to wreak havoc on the global economy. Initially, mandatory social distancing and quarantines completely shuttered down businesses. People were restricted to their homes, terrified of going out they resorted to online buying. Although the world is slowly reopening, it’s far from normal, in Europe, countries are reopening governmental institutes, educational institutes, restaurants, cafes, and public places; however citizens must still follow SOPs, national and international travel is heavily monitored and restricted, and trade channels remain disrupted. Similarly, in Asian countries, the government is practicing …

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How to Put the Zing Back into Your Social Media Campaign?

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Anyone who possesses even a modicum of experience within the online retail industry is aware that a strong social media presence is one of the keys to success. Not only can these channels provide an excellent way to interact with customers, but they are often used in order to measure the success (or failure) of an ongoing marketing campaign. However, there can still be times when a strategy no longer seems to be producing beneficial results. Much like a hot air balloon, you need to provide an ongoing source of energy if you hope to remain afloat. This is when …

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