When we talk about email sender reputation, we practically refer to the IP address that sells an email and its reputation. This is what signals to the email inbox provider if the email is likely to be a spam message or not. Several factors are taken into account when determining if an email sender is a spammer or not. Some of the most important things analyzed are quality of contacts, content quality, and how previous emails were received when sent …
Nonprofit organizations are not in the business to make money. Rather, it is about collecting donations and dispersing them to deserving causes. They must do all they can to keep their operational expenses down. The digital platform provides a fantastic opportunity for them to do this. They don’t have to spend thousands of dollars on analog advertising. They can use the platforms to showcase their work without any limitations. Our article will explore 8 ways digital marketing can help nonprofit …
Running a business is a good way to earn a stable income. But you’ve also got to be ready to face the reality that it’s not always going to be smooth seas. Because the competition is so strong, you’ve got to be willing to undergo turbulent times. Rather than succumbing to this, however, you’ve got to rise above the competition. One of the best ways to achieve this is through employing a robust business marketing strategy. Marketing refers to all …
Wanna track your digital marketing performance and measure the ROI of your campaign? Even if you’re a beginner in digital marketing, you must know that you won’t succeed simply by a mediocre website and some social posts. You have to track your digital campaign to know which of your strategies is performing well and which one is not. This way, you can be sure that you get high engagement rates and reach a good marketing ROI. Using UTM links in …
SMS has largely been neglected in the era of social media, with many people considering it an outdated marketing strategy. However, have you thought about how many times you’ve checked your phone today, or what you do when you receive an SMS notification on your phone? According to research, 90% of people open an SMS within three minutes of receiving it. This means your audience is more likely to read an SMS compared to any other communication channel. When done …
A major part of developing a marketing strategy is about statistics to learn how to adapt and deal with the unpredictable. 2020 has shown us that the nationwide protests and the global pandemic had pushed almost all the marketers to pivot from their original plan. While it’s already 3 months into 2021, it’s never too late to begin working towards improving your marketing strategy. Although we cannot predict what this year has in store for you, you can still learn …
Online advertising is a fickle beast. Whilst it’s true that the fruits of adopting an online advertising strategy are now starting to rival, and indeed in some cases overshoot, other forms of promotion for your business, this is only really the case if you know precisely what you are doing. Advertising online is as easy as it is difficult. By this, we mean that the act of promoting a company, business or item, via online platforms is quite literally a …
Business intelligence (BI) is gaining popularity in many present-day industries. Business intelligence solutions help companies remain competitive, as well as increase their revenue, and streamline their processes. These tools are used to analyze, manage, store and visualize company data. Companies of different sizes and at different stages of growth utilize these tools. They reap various benefits, among them being fast and accurate reporting, competitive analysis, increased data quality, and the gaining of valuable business insights. What is Business Intelligence? Business …
The world around us is entirely dependent on the potential of mobile-based marketing. We cannot think much beyond the functionalities and benefits of harnessing the potential of a mobile phone. From ordering food to seeking essay help, every single thing on earth, in today’s date, can be carried out via a mobile phone device. Quite similarly, the realm of marketing and communication isn’t an exception either. When it comes to mobile-only marketing, you have no choice but to stay at …
Easter basket sets are what you are likely to see around the shopping mall during the much-anticipated Easter season. That’s in the mission of Easter market campaigns for big and small businesses. As customers stroll around the retail stores searching for gifts for their dear ones, they get inspired by the sweet bunnies and crackled eggs as they lovingly smile at them. Well-packaged to entice everyone. It is also a perfect time to take a holiday, so your marketing should be …