Online Marketing

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Digital Marketing Tips for Startup Seeking Brand Recognition

A lot of companies are trying their hands-on digital brand marketing with this arena, becoming quite affordable and uncomplicated. By availing of aspects such as mobile marketing, content, video, and social media, one can flourish their business and raise their rankings in Google searches with the least wastage of time, effort, and cost. So, how would you make your brand stand out from the crowd? Well, to know the tips and steps, stay glued to this write-up. 1. Learn to be Creative in Your Strategy of Communication Once being assured of owning a high-quality working product, devote a considerable amount … Continue Reading…

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Mind-Blowing Digital Marketing Statistics That You Can’t Ignore in 2019

If you aren’t currently active in digital marketing, you’re about to miss your opportunity. You don’t want to be one of the few companies not involved online; you’ll lose leads, customers, and the ability to give real-time personalized outreach. If you are already doing digital marketing, that’s great! However, you still need to think about how to adjust as the marketing landscape online changes. Keeping an eye on key digital marketing statistics can help you make decisions on future strategy. What do you need to know to make sure your marketing is effective? These mind-blowing digital marketing statistics will help you … Continue Reading…

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6 Inbound Marketing Tactics You Should Stop Using Now!

Over the last 15 years working at our agency we have devised and implemented various inbound marketing tactics in our campaigns. Some of the techniques were a huge success because they were not only effective but very frugal to implement. However, some other tactics were found to be of no use. There are few techniques that did work initially but over the time we realized that they are not just ineffective but also detrimental to our marketing campaign. So, we decided to stop using those tactics immediately. It is absolutely essential that a marketer keeps on evolving by adopting new techniques and … Continue Reading…

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Basics of Search Engine Optimization and Search Engine Marketing

Search engine optimization and search engine marketing are actually not as complicated as they can initially appear. If a business wants to succeed in today’s technological world, it will need to take advantage of both search engine optimization, or SEO, and search engine marketing, or SEM. These two promotional strategies allow businesses to connect with internet users on a continuous basis while simultaneously increasing the effectiveness of their website. What is Search Engine Optimization (SEO)? Search engine optimization is the process of optimizing your website so that it appears in the results for specific relevant keywords when they are entered … Continue Reading…

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7 Tools Every Social Media Manager Should Use for Marketing Campaigns

Social media is a different planet altogether, and yes, we all are its inhabitants, to the extent that people nowadays are spending more time on it, than in the real world. So, why not businesses? The increasing popularity of social media has tempted the businesses to the core, particularly, from a marketing point of view. We have them all on at least one of the social media platforms, of course, except the losers; be it the businesses offering baby bottles to botox or cribs to coffins. Just in case you’re wondering on my choice of examples, I tend to make … Continue Reading…

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21 Tips on How to Do Location-based Marketing in 2019

If you are planning to promote your product to your existing as well as new customers, then you need to run an impressive marketing campaign that can help you to achieve your goals effectively. Location-based marketing is one such strategy which is getting a lot of attention from companies who want to promote their brand to customers. A recent analysis has predicted that in coming time companies will spend a chunk of their advertising budget on location-based advertising and the figure might cross $25 billion. If you want to stand out from your competition, then you need to know all … Continue Reading…

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The Do’s and Don’ts of SMS Marketing in Retail Business Sector

There is no question about the fact that SMS marketing is one of the most reliable and successful modes of marketing communication. Being permission-based, text marketing offers a golden opportunity for business marketers to keep in touch with the most prospective consumers and share the most vital business information and offers with them on time. There are many reasons why you should consider SMS marketing as a primary mode of your marketing communication strategy like:However, to enjoy these benefits, you have to be very careful and disciplined in terms of devising SMS marketing campaigns. There are many rules to follow … Continue Reading…

Franchise Marketing

4 Key Components in Developing A Franchise Marketing Plan

Marketing a Franchise isn’t easy. It takes a lot of planning to devise the best strategy that will work best to your advantage. So, what do you need in your plan to make it the most effective for you long term? This article will give you the top key components that are required when developing a franchise marketing plan. Let’s get started. Marketing Plan 101: What You Need to Know Recommended for you: How Digital Marketing Will Change in 2019? All You Need to Know! 1. Find Who Your Target Audience Is Before you can market your franchise, you need … Continue Reading…

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How Digital Marketing Will Change in 2019? All You Need to Know!

Digital Marketing is one of the continually changing business phenomena that are difficult to master, and even more difficult to efficiently optimize. Digital marketing trends of 2018 brought along new changes in algorithms, smarter marketing techniques, and more interactive marketing strategies that relied on branching out and encouraging reader interaction. 2019 has just started and is bringing new and improved digital marketing techniques that can improve SEO rankings, promote and increase reader interaction, and expand outreach manifold. These new techniques are not designed to be easy, so if you own a blog or a website, get ready to start optimizing … Continue Reading…

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How a Data Management Platform (DMP) Work for Digital Marketing?

Today, information or data is considered one of the most precious things and sometimes it is referred to as a new form of digital currency. It is an important tool which can do miracles for any form of business. This is a reason why you should know how to utilize data effectively in order to get the best out of it in minimum time. The modern-day advertising is quite challenging and sometimes it becomes quite complex as every small thing get counts. This is exactly where the Data Management Platform (DMP, wiki) comes into the picture. Having a large data … Continue Reading…