Online Marketing

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Unique Tips to Incorporate YouTube Ads in Your Marketing Strategy

YouTube is one of the most valuable platforms with vast and influential targeting capabilities. The second-most popular website after Google, YouTube draws around 2 billion visitors a month. This platform is great for driving engagement and creating market value. It is a great marketing channel and gives users low-friction conversions. However, brand advertising on YouTube is not an easy feat. Creating YouTube Ads for your intended audience is an art and it takes a lot to become an artist. Looking …

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COVID-19 Impact on Omnichannel in Retail Sector

The retail sector has branched itself out in all directions in order to cater to the demands of customers. The current group of customers (Gen Z) demands convenience and quick delivery in an organized manner. The fickle minds of these customers coupled with older demographics have led to retail chains developing strategies for omnichannel. Omnichannel refers to the presence of retailers on all available channels such as brick-and-mortar and digital and caters to their needs. The COVID-19 pandemic has overturned …

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Top 10 Digital Marketing Tools in 2021

We, digital marketers, depend on various marketing and automation tools for our day-to-day tasks. Having the right tools in our arsenal is vital for our as well as our client’s growth. Some tools have been in the market for years, while some are still new but making the noise in the market. In today’s time, digital marketing is not only collecting leads, doing SEO, or running ads; it is way more than that. And you need different tools for different …

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8 Effective Ways to Promote Your Website for Free

We all know that millions of pages are published every day by millions of content authors, but not all of them are well-known. Creating a business website is just a start. In order to expand, your website must attract a large amount of traffic. As a consequence, promoting the website is essential. On the contrary, website promotion can be difficult and time-consuming, as well as costly. The types of websites that need promotion know no bounds. Whether it’s a business …

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8 Ways Digital Marketing Can Help Nonprofit Organizations

Nonprofit organizations are not in the business to make money. Rather, it is about collecting donations and dispersing them to deserving causes. They must do all they can to keep their operational expenses down. The digital platform provides a fantastic opportunity for them to do this. They don’t have to spend thousands of dollars on analog advertising. They can use the platforms to showcase their work without any limitations. Our article will explore 8 ways digital marketing can help nonprofit …

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5 Tips for Boosting the Marketing Strategy of your Business

Running a business is a good way to earn a stable income. But you’ve also got to be ready to face the reality that it’s not always going to be smooth seas. Because the competition is so strong, you’ve got to be willing to undergo turbulent times. Rather than succumbing to this, however, you’ve got to rise above the competition. One of the best ways to achieve this is through employing a robust business marketing strategy. Marketing refers to all …

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Using UTM Links in Digital Marketing: A Beginner’s Guide!

Wanna track your digital marketing performance and measure the ROI of your campaign? Even if you’re a beginner in digital marketing, you must know that you won’t succeed simply by a mediocre website and some social posts. You have to track your digital campaign to know which of your strategies is performing well and which one is not. This way, you can be sure that you get high engagement rates and reach a good marketing ROI. Using UTM links in …

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SMS Marketing: The Ultimate Guide to SMS Marketing!

SMS has largely been neglected in the era of social media, with many people considering it an outdated marketing strategy. However, have you thought about how many times you’ve checked your phone today, or what you do when you receive an SMS notification on your phone? According to research, 90% of people open an SMS within three minutes of receiving it. This means your audience is more likely to read an SMS compared to any other communication channel. When done …

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Useful Statistics to Develop your Marketing Strategy in 2021 (Infographic)

A major part of developing a marketing strategy is about statistics to learn how to adapt and deal with the unpredictable. 2020 has shown us that the nationwide protests and the global pandemic had pushed almost all the marketers to pivot from their original plan. While it’s already 3 months into 2021, it’s never too late to begin working towards improving your marketing strategy. Although we cannot predict what this year has in store for you, you can still learn …

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