The Value of Developing Accurate Buyer Personas (Infographic)

The Value of Developing Accurate Buyer Personas (Infographic)

No matter what industry or field you’re in, understanding your customers is crucial to success. If you want to sell more of your product or service, you have to know what drives customers’ purchasing decisions. This is where buyer personas come in. According to HubSpot, personas can make websites 2-5 times more effective—yet, there are still many companies who are not using personas in their marketing and sales processes. If you’re unfamiliar with buyer personas, now is the time to learn. … Continue Reading…

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Tips to Ensure a Successful Product Launch for your Business

If you have lots of products and want to explore them all around the world then find here top quality suggestions and tips beneficial for you. Business achievement can be tougher than ever these days; this is also growing more and more. With more rivalry and a challenging economy, the risks behind every business choice can be the life or death of your business. These types of issues can mean the difference between a successful business and one about to … Continue Reading…

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SEO Lesson: How to Get Found on the Web in 3 Easy Steps

With over 1 billion websites on the Internet today, the importance of SEO for online businesses cannot be underestimated. The term “online business” may seem outdated because if your business isn’t online in 2017, it simply doesn’t exist. Search engine optimization isn’t about stuffing your website with keywords anymore, but this ever-evolving field — which is part business, part marketing, and part technology — is more relevant than ever. With the new year approaching, business and marketing magazines are already … Continue Reading…

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5 Excellent Ways to Improve Your eCommerce Strategy

As more customers turn to the internet for purchasing, the consumer market is fast evolving to eCommerce solutions. More businesses are expanding online; products and services now available via the click of a button or the swipe of a finger. Studies have even shown that online customers are more loyal than those who shop in-store. For business planning to enter the eCommerce space, the process can be a bit overwhelming. While selling online provides countless opportunities for brands and retailers, … Continue Reading…

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A Complete Guide to Develop an SEO Friendly Website

Taking precautionary measures instead of reacting to the things is always a better idea. This term is also applicable to the technical business like the SEO. The only way you can take precautionary measures for the SEO is to develop a website according to all the SEO parameters. SEO is possible to do on every website by using all the common practices that the SEO people use. But it is always better to develop a site in a way that … Continue Reading…

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How to Optimize Websites for Videos and Vice Versa

Most websites nowadays incorporate video content in some form or other due to how appealing and effective it can be. However, what many people fail to appreciate is that videos are a very unique form of content, and when you publish them on a site, it is necessary to both optimize the website for video – and optimize the video for the website. Optimize Videos for Websites To optimize videos for websites mainly involves ensuring the video format and settings … Continue Reading…

7 Mantras of Inbound Marketing (Infographic)

7 Mantras of Inbound Marketing (Infographic)

When you take a closer look at the principles of inbound marketing, it is a complete mechanism that engages your prospects right from the first touch point to the stage where they become your brand advocates. With every stage of the buyer’s journey, you must deal with utmost precision as you empower your prospects with the right message wrapped in the most engaging user experience. In addition to serving the right information for your prospects, inbound is also about how … Continue Reading…

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Mastering the Art of Storytelling in Commerce – A Complete Guide

Storytelling is a treasured art. It goes back centuries as an ancient form of communication. It will always serve to entertain, inform, and educate mass audiences. Doesn’t it follow that this form of communication—written or verbal—should be used for promoting your products, services, and brand? If you want to be a highly successful business, using storytelling in your content is the key to success. The beautify of using storytelling marketing is that it’s so simple. Glenn Conradt, vice president of … Continue Reading…

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Recommended Practices for Boosting eCommerce Product Pages Sales

So, you have an eCommerce website, and obviously, your main aim is to dial up your sales and get traction on each and every product page of yours. But is that really happening? Guess not. Because what is really happening is that when a visitor visits your site, he or she wanders around a lot on different pages, without generally making up his mind for his for final purchase of the product. Are we right? Well, this is because you … Continue Reading…

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Boost Your SEO With Drupal 8: The Search Engine’s Secret

Do You know the best place to hide something? Google’s 5th page would be the best place I guess. Because nobody ever looks there and most of them don’t know what it holds. My point here is, if you have a website, unless you are trying to hide it from people, there is no point if you are not there on the first page of Google. And that is why we have SEO experts cracking their heads to understand every … Continue Reading…

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