10 Great Ways to Use Big Data for Small Businesses in 2019

It is difficult to avoid today’s talk about Big Data, particularly when it comes to using big data for small businesses. To compete and survive in today’s market; small businesses need the same tools that larger companies use. You might think that they can’t afford big data or it is only for the giants. However, that’s not the truth! Big data isn’t only for massive corporations. Small businesses can also use big data to increase their company’s success. Big data is very useful for small businesses as it can give you the edge that you need to beat the competition … Continue Reading…

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How Pros are Winning the Digital Marketing Game?

A dominant online presence is vital these days as it allows businesses to extend their reach and also helps in building their brand. Digital marketing is the investment that they cannot do without. Digital marketing is the buzzword in the 21st century among the businesses. No business can envision or afford to execute the strategies of digital marketing for growing their business. If you are wondering that how pros are winning the game of digital marketing then have a look at some of the strategies that they have integrated: Don’t ignore brand awareness A lot of firms focus their attention … Continue Reading…

How to Build a Successful Data Strategy – A 7 Step Guide

Having a carefully crafted data strategy is now more important than ever before; with so much data being produced every hour and a vast array of tools available to use it to your advantage, it’s essential that your whole team is on the same page. With this in mind here are the steps you need to take to put together an effective data strategy for your company. First… Why It’s Important There are several reasons why a data strategy is becoming so essential for today’s businesses. Firstly, it allows your company to be as agile as possible, and this is … Continue Reading…

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Keep a Tab on Your Brand’s Performance on Social Media for Continued Improvement

Social media has become one of the essential parts of our lives today. It is an essential platform for marketing your products and services. There are thousands of businesses that are making tons of profit every year owing to the social media platform. However, as a social media strategist, I would like to tell the readers that they should always track how their brands are doing as well as what can be done further to make things more better. In this post, we will discuss the factors above and the critical aspects related to them. Benchmarks and measurements: The very … Continue Reading…

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Experiencing Employee Productivity Issues? Here are Some Common Causes for This Problem

One of the biggest concerns you should have as a business owner is maintaining high productivity levels. If your productivity levels get too low, it may result in you losing both money and clients. Each year, American-based businesses lose about $411 billion due to low productivity. The key to properly addressing issues with productivity is figuring out the root cause of these problems. The following are just some of the most common causes of low productivity levels and what you can do to fix them. Recommended for you: 7 Excellent Productivity Hacks for Procrastinating Writers. Employees Who Are Poorly Supervised … Continue Reading…

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Top 10 Ways Social Media Can Help Your Business

Social media is a tool that people use nowadays in order to make their businesses more popular, to increase their profitability and attract more clients.  Business owners should actively look for ways to make their companies evolve. Social media marketing is accentuated for its tremendous impact on the way a company is perceived. Getting started with the basics might help you enormously in your path, so go ahead and gather as much information about this topic as possible. Start with this list of methods through which social media could have an impact on your own company: 1. Spreading the word … Continue Reading…

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Ideas to Create & Host a Webinar – Benefits for Customer Service

With the advancement of technologies in the recent era, seminars are being replaced with webinars nowadays or you can say now it is more about the ‘online seminars’!! Yes! With each passing day, webinars are becoming immensely popular all over the world. Whether they are educators, sponsors, or the attendees, for everyone webinars seem to be something excellent and helpful. The former section of people spread their message through webinars, the next type of individuals just loves the appealing long shelf-life that they can procure through webinars, and last but not the least, for the latter section, it is a … Continue Reading…

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5 Niche Sectors to Consider for ECommerce Business Opportunities

The current state of retail is one of changing behavior and a massive shift in both spending habits and consumer expectations. According to some experts, more than 50% of Americans prefer online shopping. And e-commerce is growing at nearly 25% per year. And this pace will accelerate as millennials gain more financial power and the children of Generation X parents begin to shop. The future is digital, it seems to safe to say. And while it’s as easy as ever to start an online retail business in terms of selling platforms, drop ship supplies and inventory management tools, picking the … Continue Reading…

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3 Storytelling Tips for Entrepreneur Brand Building

We know that in building a brand, a product/service will be doing itself a favor. Only those brands, which have integrity and honesty, will survive in the rat race for customer eyeballs. In such a scenario, how does one create stories, which help increase sales? Creating stories about a brand or a service is a good ruse to increase sales. However, one needs to know from where to get material to narrate these stories. This article talks about three storytelling tips, which will stand you in good stead for entrepreneur brand building. Here, it is important to mention that the tips … Continue Reading…