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5 Worst Website Mistakes Your Business Could Make

When your website page loads, visitors will make a snap judgment about how they feel within less than a second. First impressions are critical, and there are many types of website mistakes, from design to strategic mistakes, that should be avoided. Remember, it’s not just about what the user is seeing, but how the website is being operated from the back to the front end. By avoiding some of the most common mistakes, you’ll be one step closer to getting a sale. As you start planning your design, see how others stack up in your industry and pay attention to … Continue Reading…

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7 Tips to Make Your eCommerce Business Wildly Successful

ECommerce businesses are one of the most significant milestones of the digital age. The exponential growth of the online world has ensured that businesses are no longer confined within geographical boundaries. However, the advent of the eCommerce is wreaking havoc on the retail world. The brick-and-mortar shops are mostly closing up as a result of the online stores that are facilitating the customers with benefits that were not thought to be plausible until a few decades back. Naturally, now these brick and mortar shops have been forced to create a solid online presence of their own. But it is not … Continue Reading…

7 Tools to Ease the Logo Design Process for your Business

7 Tools to Ease the Logo Design Process for your Business

The success of any brand doesn’t only depend on quality products or service but a lot of factors. Logo design is one of those factors. It gives a brand a unique visual personality. From Target’s Bullseye to Nike’s Swoosh, you will find many logos becoming as sensational as the businesses they symbolize. More than 80% of marketers cite visuals being stronger than standalone content. There are more reasons than one why you should use a visual for banding. Visuals help brand irrespective of their size to communicate with their prospects. They help people identify a brand from its competitor. You … Continue Reading…

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8 Ways to Increase Your Brand Awareness on Social Media

Social media has become an integral tool for marketing. The amount of social network users is so dramatic, that it’s not worth neglecting the opportunity to make use of it. In this article, I’m sharing 8 ways to boost your brand’s public awareness, regardless of the social media platform you work on. It will be of particular use for social media and digital marketers as well as those who are interested in how social media work in general. 1. Know your audience Before you start the promotional campaign, you should know your target audience. Learn more about the habits of those who might … Continue Reading…

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6 Effective SEO Strategies for Online Fashion Retailers for 2019

Fashion has become a lifestyle these days. People want to know all about the latest trends and the new lines for the season. With the increased demand for fashion, we now see a tremendous amount of online retail stores competing against each other, offering dresses with all accessories, summing up a complete package. There is a crazy number of retailers floating all over the internet, making up strategies to be seen and heard. Companies often pay a lot to find an SEO expert in order to be on the top. So now what actually is SEO? SEO is basically a … Continue Reading…

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The Art of the Conference Call: How to Run Effective Online Meetings

Gone are the days of having to gather around a conference room table in order to hold a meeting. Instead, we’ve evolved into a world where remote online meetings have become a part of daily business operations. Thanks to the internet, chat software, and conference call programs; business teams can hold meetings from anywhere, at any time, with anyone. While you may know how to set up a conference call and share presentations with e-attendees, what’s even more important is ensuring that people are engaged and focused on the topic at hand. Successful collaboration starts with setting the right stage. … Continue Reading…

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Business Tools For Which You May Be Over-Paying

Running a business is a lot of work. But thanks to the many different business tools out there, it has become a lot easier to manage. Instead of tracking invoices, payments, and spending manually, there’s a software that will do it all for you with little effort required on your part. Instead of having to adjust your marketing based on trial and error, there is analytics software that can tell you exactly how well something is performing. As great and useful as these business tools can be. Though, they can also end up being quite expensive. As an example, it … Continue Reading…

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Why Are Website Analytics Important for Web Design, SEO & Marketing?

The idea of making use of website analytics can be intimidating, especially to first-time site owners. Data analysis just sounds menacing, especially if you don’t know what to expect. Lucky for us, website analytics are quite straightforward. With a little bit of self-education, it easy to interpret and leverage to our advantage. Whether you are a site owner and are curious about why you should start implementing a sound data-based approach to your strategy, or are getting your first site off the ground and want to make sure you’re maximizing your chances for success, below are some of the reasons … Continue Reading…

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3 Best Practices for Creating Effective Online Surveys

As a business leader, few things are more important than understanding what your customers think about particular topics. And while there are plenty of ways to tap into their thoughts, online surveys are among the most effective tools you have at your disposal. The Power of Surveys If you’re like most marketers, you’re highly opinionated. You have very specific ideas regarding what should and shouldn’t be done. But have you ever paused to consider that your opinions might not be right? (Gasp!) As smart and experienced as you may be, you’re only human – and your brain is limited in … Continue Reading…

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5 Reasons Why Does Your Business Need a CRM

Most business owners often forget an appointment or email they just had to send to their clients every day. Such unpleasant things happen when your duties, contacts, and tasks increase with growing business volume. You must keep in mind that saving everything on sheets scattered around the desk, notebooks disappearing every now and then or in the phone’s memory is not only insufficient but also extremely troublesome. However, by using the Customer relationship management software, you can efficiently manage everything that is happening in your business. Let’s see how. 1. The Creation of a large Customer Base at One Place … Continue Reading…