Online Business

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SEO Benefits of Having Strong Social Media Presence for Businesses

Social media is much more than having an online presence. It comes with a host of benefits starting from brand recognition, marketing, advertising, to customer service. What about SEO benefits? Experts say the relationship between social media and SEO is complicated. Let’s explore that in detail. Does Social Media Benefit Your SEO Effort? A few years ago, nobody could have guessed what social media would become. Facebook is the ultimate social media superpower. Instagram has 700 million users, MySpace no longer exists and Google algorithms have changed. Since the social media landscape has changed, so has the relationship between a …

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7 Reasons to Why Do You Really Need A Website for Small Business

Are you that business owner who is doubting about having a website for a business with thoughts like — “I have enough customers”, “I am satisfied with my local & offline presence”, “Why to pay…when I can get the website for free”. Long story short, yes you do need a website no matter what size, intensity, or product/service-based business you own. You do need a website, but a really good one! With professional design & UX, rich attributes that could trigger your leads & sales, tempt people to come over and over again and create a brand story totally different …

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Lead Generation for Small Business Owners During Coronavirus Outbreak

As of now, significant changes are occurring in the world, one of which is the Coronavirus pandemic. It’s no secret that it will leave some long-term impacts on the global economy and businesses. During this time of uncertainty, it’s a struggle to stay calm and focused. However, we must remember that we will come out of this test, stronger and wiser than ever. It’s crucial to remain vigilant and driven so that businesses cannot just survive but thrive in non-favorable conditions. A few modifications and tweaks in your business strategy can go a long way as long as you’re ready …

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What is C-SCRM and Why would You Need it in your Business?

The digital world is evolving at a high pace and with its development, cyber risk management is becoming more challenging. Since modern businesses can hardly stay away from technologies, cybersecurity has become one of their main concerns. To protect the company from cyber threats, experts recommend using a systematic approach that would cover each ongoing process and each used tech product. It is advisable to examine and analyze each component of the company’s IT infrastructure. Highly useful is software composition analysis that gives a clear vision of what open source components are being brought into the company’s usage. On the …

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Modern B2B Website Design Tricks to Make it Successful in 2020

Time flies. 2020 has knocked on the door which means it is high time to initiate the process of reinvigorating your B2B website to meet the new demands and trends of web design. Well, it does not necessarily mean you have to start everything from scratch. But incorporating a few changes here and there and making it modern can do the trick. In this article, I am going to bring your attention to some of the smart B2B website design tricks so that you can achieve an excellent business outcome. Your B2B Website Design Needs Close Attention – Why? In …

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Do You Want to Start & Run a Successful Business? Here Are Some Tips!

The modern-day business is totally different from what commerce used to practice five decades ago. For instance, e-commerce is now taking over the physical business, as most online stores tend to reap more than physical ones. In fact, you cannot run a successful business without an internet presence lest you want to remain stagnant without growth. In other words, the internet is bringing revolutionary changes to business and office practice. Starting a successful business can be quite challenging, let alone running one, especially if you are a newbie. Most people have this notion that running a business is about sitting …

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Corporate Video Content Crafting 101 – Video Marketing is here to Stay so you Should Join the Move

Someone may have told you that video marketing is the future. Well, the future is now, so if you’re an entrepreneur running your gig, and you haven’t created video content until now, you shouldn’t wait any longer. Statista revealed that 85% of all internet users in the USA watch online video content on various devices. People 25 to 34 are watching video content, with adult males spending around 40% more time checking videos than female users. And you may think that all people watch TikTok videos and YouTube tutorials, but they don’t. Alongside funny videos and tutorials, they’re also interested in the …

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Outsourcing HR Functions: Everything You Need to Know

Unlike a couple of decades ago, the employee-employer relationship has evolved into a two-way street. Where once all the expectations were put forth by the employer, times have changed. Today, there is cutthroat competition among big and small businesses to attract top talent; brands are racing to exceed the expectations of their employees. From a range of benefits to providing a revolutionized work environment, brands are fast realizing the importance of keeping their employees happy. As a result of this evolution, the role of human resources is becoming increasingly complex and, in many cases, time-consuming. Even despite this, many large organizations …

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5 Must-Have SaaS Tools to Increase Customer Satisfaction

Given the role of social media in business, very often, and in different niche markets, word of mouth influences purchase decisions in favor of many brands and companies. When the momentum peaks up, the benefits can sometimes be bigger and better than what your marketing team pays money to accomplish. But here is the hard part. You cannot experience the amazing benefits of word of mouth without great customer satisfaction. Why should your customer tell their friends and colleagues at work about your product/ brand if they aren’t satisfied? Customer satisfaction is an important metric that is used to measure customers’ happiness …

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How to Turn a Small Business into a Big Business?

Learning how to grow your business? It should be a goal for any entrepreneur. Making your business grow, requires a lot of hard work and many hours spent outside your working hours. What benefits can you bring? Your economic well-being and your business brand will increase significantly. However, growing a small business isn’t easy. You’re going to face many challenges if you are looking to get rid of the 9-5 daily schedule. The success of your business depends on how much effort you are going to put, using different procedures. Every characteristic of your business requires a lot of attention. …

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