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Understanding Enterprise SEO & Why You Might Need It

Most people understand — from a general perspective — what is meant by the term “enterprise business”. These are large corporations with a huge market share. Digital marketers know that these kinds of businesses invest heavily in their digital marketing efforts and their SEO programs in particular. Every slice of data matters — even a 1% increase in conversions can mean tens of thousands of dollars. Enterprise SEO marketing is a specific search engine optimization strategy geared towards these larger … Continue Reading…

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6 Tips to Boost Your Site’s Conversion Rate Using Images

Photos can easily engage people. Depending on the images you choose, they can break the dullness of an all-text website. And, in some cases, no words could make the message clearer like the means a great image can. Thus, images are excellent in boosting your conversion rates. In some cases, incorrect selection of pictures can injure your company, too. As photos directly influence the conversion rate, it’s ideal for you to recognize how to pick the appropriate images without pricey … Continue Reading…

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Understanding the Role of Case Studies in Online Marketing

If you’re looking for ways to enhance your online marketing efforts and improve conversion rates, you may consider adding case studies to your content marketing efforts. While they may seem clinical and dated, they actually speak to prospective clients and yield a number of tangible benefits. Why Case Studies? Today’s customers are connected. The growth of the internet and the explosion of mobile devices means they have access that wasn’t possible in previous decades. If they want to find information … Continue Reading…

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Why You Need Experts for the Digital Side of Your Business

In today’s digital age, more and more businesses are reliant on technology in order to continue operating smoothly. Form reliable web hosting services through to superb web design services, there are many tech services that businesses require in order to enable them to compete with their rivals. The good news is that there are also many providers that offer these services, so developing the digital side of things for your business should not be a problem. You need to think … Continue Reading…

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Should You Include a Product Comparison Charts on Your Site?

If you’re a tech company looking for a relatively easy way to give your visitors more detailed information and increase your onsite conversion ratio, there are few better tools than a product comparison chart. The idea is to compare multiple products within a category, side-by-side, indicating differences in features and pricing in one convenient area—and if you use it correctly, it could become one of your site’s most valuable assets. If you’re just getting started on optimizing your website for … Continue Reading…

Best Ways to Anticipate Customer Needs (Infographic)

In the perfect world, businesses can anticipate the needs of their customers early on in their interactions and avoid issues like complaints. Unfortunately, we don’t live in a perfect world, so optimizing the customer experience remains a huge challenge. The price for failing this challenge is a number of unwanted outcomes such as undermined image and customer loyalty. Despite this, many marketers and business leaders are ignoring or downgrading the importance of working with customers before and after the sale. … Continue Reading…

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The Value of Business Marketing Via Local and Business Directories

Marketing is like the icing on the cake to a business. It’s what makes people who don’t yet know the value of a business develop an interest in it and want to discover what it has to offer. Without marketing, businesses would take a very long time to peak if they ever get noticed at all. For this reason, there are advertisements everywhere. As a business, you’ve got to be known; especially when introducing yourself online. The internet is a … Continue Reading…

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5 Effective Strategies for Multiplying Webinar Attendees

You’re aware of how effective webinars can be at propelling brand awareness, increasing reach, bolstering conversions, and driving sales. You’ve dove headlong into creating the best webinar you can muster, and you’ve spent ample time and effort doing so. Regardless of how much proverbial blood, sweat, and tears you’ve put into your webinar, it only matters if people show up. And while your number of registrants is growing alongside your confidence, it is important to note that only 20 to … Continue Reading…

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Cause Marketing: How to Market a Brand (and Do Some Good)

Cause marketing or cause-related marketing is the perfect meeting ground for two parties with a need. With all of the clutter of the information age, a business needs to find innovative ways of marketing and branding. Nonprofit organizations are on the constant lookout for new ways to raise funds. Corporate giving to nonprofit groups has had a long and admirable history. Without outright grants, many nonprofit organizations would have to close their doors. The donation may be as simple as … Continue Reading…

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Organizations Today May Consider Outsourcing their Big Data Preparation

There are a lot of offshore software service providers in the world that use the latest technologies such as NET, PHP, AI, and IoT and of course Big Data. They provide services to clients located anywhere in the world. Gone are the days when some believed that big data is only a buzzword. As more and more enterprises achieve huge financial success with big data and analytics ventures, have a genuine impact on the daily lives of people, the practical … Continue Reading…