Online Advertising

Everything You Need to Know About Career in Digital Marketing (Infographic)

Everything You Need to Know About Career in Digital Marketing (Infographic)

We live in an increasingly digital world. Information consumption has shifted from the page to the ‘screen’. Most of us consume our news, communicate with our social circle and even conduct our businesses online. Businesses are constantly pushing their apps, offering discounts to their mobile users and creating content for their digital platforms. In several countries, mobile traffic has overtaken desktop traffic. As a digital marketer, you stand at the center of this massive information distribution network. Digital marketing is the engine which shows you Ad X before Ad Y. It is the engine which propels certain applications to millions …

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Paid Content Advertising

How to Make your Content Reach a Larger Audience Using Paid Content

Paid Content Distribution: You’ve probably heard the phrase and have even implemented paid ads on various platforms. However, you’re lost as to all the tools you could be using. Even more, you want more engagement from your readership and more ROI. In this article are a few tools and tips and tricks to help get you going and to expand your readership. Growing Opportunities: The meteoric rise of the social networking sites like Facebook, Twitter, Instagram and the likes in the last 5 years or so have successfully brought down the long-standing Google monopoly on internet advertising. Marketers are no …

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Key Mobile Marketing Trends that will Rule 2016

Key Mobile Marketing Trends that will Rule 2016

A recent survey revealed that users spend an average of 2 hours per day on their mobile which is 33 percent of their entire internet time. We have observed a constant growth in this over the last a few years as it was only 20 percent in 2012 and now have crossed 35 percent. There is no surprise that among young users aged 16-24 the mobile usage is much higher, nearly 4 hours a day. Looking at these stats, it is clear that we are marching towards a society where users will spend a larger part of their internet time …

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6 Actionable Online Advertising Strategies to Drive Shoppers to your Store

6 Actionable Online Advertising Strategies to Drive Shoppers to your Store

Driving sales to the online store is never a difficult one by performing some tactics that boost up the sales. If you are not well versed with the basic knowledge regarding the integration of your website and business strategies, then it will highly difficult to stand up in this competitive world. Apart from this, it is not only enough to bring visitors to your landing page; it is must to turn that traffic into customers. There are ample of ways to enhance the conversions, let’s have a brief look at it. 1. Exploit Social Media Social Media seems to be …

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online marketing

3 New Online Marketing Strategies to Try in 2016

It has become important for every entrepreneur to start the new year on the right note and nothing is better than that of starting with the online marketing strategies. The SEO along with social media and online advertising is said to have undergone several tweaks and changes last year. Hence, if the entrepreneur is eager not to be left behind the race, then it is considered to be the right time for trying out something new. 2016’s New Marketing Strategies that can be Tried Out 1. Connecting via LinkedIn Groups: LinkedIn during last November had announced few long-awaited enhancements to …

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Native Content Advertising

Native Advertising – Ways in Which this is the Future of Online Marketing Techniques

There are different ways and types of running an online marketing campaign. The growth in the internet and technology has provided a lot of different avenues for marketers to market their products online. Starting with a simple advertisement with a pop up to banner ads, today we are in the world of a more advanced form of advertising. These advanced forms come in various shapes and types like banner ads, video ads, search engine marketing and native advertising. The basic definition of native advertising sometimes might come as confusing to a lot of average internet users, but simply put, native …

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internet-marketing-phase-1

The Internet Marketing Phase Along With the Effective Marketing Ideas

Marketing is the process of planning executing the pricing, promotion, and distributions of goods, ideas, and services to create exchanges that satisfy individual and organizational goals. Effective marketing combined with consistent promotion are the keys to the success On-line.’ Ink the marketing phase, people are made aware of the Web presence and are attracted to access it. Marketing is the entire process from product conception to delivery. Most people use the words ‘marketing’ and ‘advertising’ interchangeably. But in reality, advertising is only one part of the entire marketing process. The objective of the marketing phase is to get the right …

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