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How to Use Twitter, Facebook & Instagram in Your Online Advertising Campaign?

Social media marketing is considered as the most effective tool for businesses to reach their targeted customers. If you are not using social media platforms in your online advertising campaign then you are missing out on a significant amount of business. Running an advertising campaign on social media channels such as Facebook, Instagram and Twitter will help you to drive leads and generate sales. Here we have listed some useful tactics that will help you to get the best out of your advertising campaign on social media channels. Use of Twitter in your online advertising campaign To run an advertising … Continue Reading…

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How to Boost Online Advertising Success in 2020?

The online advertising industry can be overwhelming. There are a lot of platforms and tools that can be used to advertise your business. However, choosing the right platforms is the key to the success of your advertising campaign. According to Heap, search engines have the highest conversion rate (8.2%) followed by Facebook (4.7%) and Instagram (3.1%). However, choosing the right platform alone won’t help you make your online advertising campaign a success. Let’s have a look at other factors that can boost the success of your online advertising campaigns in 2020. 1. Create Compelling Ads That Encourages Engagement People who … Continue Reading…

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Podcast Advertising: Your Quick-Start Guide to Understand It Perfectly

Podcast advertising is a great tool that allows companies and solopreneurs to get a return on reaching audiences that love listening to audio snippets in their car, during their commute, or at any other point in time. However, starting your own podcast advertising journey requires a big investment in content creation, and certainly a bigger one in proper training and education. We want to help you kickstart your podcast advertising venture, so you’ll find all the necessary information to understand what podcasting is all about and why people love it that much. Creating audio content that entices users on a … Continue Reading…

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How to Develop a Fruitful PPC Strategy That Wins?

The thin line between PPC success and failure is your PPC strategy or lack of the same thereof. Here are a few actionable tips to create a good strategy. 65% percent of customers will click on Google ads when they are shopping online. Bad news content bloggers… this is why ads have been showing in the top three positions on Google. This also explains why every marketer wants a piece of the pie that is PPC (wiki). However, without a good PPC strategy, you will not gain traction and in fact, the guy who chose to go for SEO can beat … Continue Reading…

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How Does Print Advertising Look in 2019?

Physical newspaper and magazine subscriptions have dwindled significantly in recent years, thanks to the internet. Why would you pay for paper news when you can access all the articles and details, you’d ever want from a device in your pocket? When it comes to marketing, this presents new challenges and has many marketers questioning the future of print advertising. The Current State of Print Advertising Print mediums have been declining steadily for the last 30 years. Newspaper decline is a chief contributor to print advertising reduction. This industry used to hold the majority of advertising dollars. In 1994, weekday print … Continue Reading…

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8 Excellent Tips for PPC Advertising You May Not Know!

As its name would imply, Pay-per-click or PPC advertising, is a form of search engine marketing where advertisers pay according to the number of times their ad is clicked on. When using a PPC model, advertisers can bid to have their ad appear on the search results page when someone searches for a specific keyword that is related to their business’s offerings. This model of search engine marketing allows businesses to gain traffic to their sites by paying for it, instead of earning it organically. Major search engines each offer their own program for PPC. The most popular of these … Continue Reading…

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5 Tips for Balancing Website Ad Revenue with User Experience

There is a common notion that having more traffic can lead to more advertisement revenue. To some extent, this does hold true, but at the same time, it must also be mentioned here that there are undoubtedly other ways too for maximizing the ad revenue. Sites having a constant flow of visitors can go along with a technique that is popularly known as ad revenue optimization. With this process, any CPC, CPA or any other kind of advertisement exchange can work phenomenally to get more ad revenue from a site. It is essential that the user experience for a website … Continue Reading…

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7 Excellent & Creative Strategies To Win in Digital Marketing

When barriers to entry are eliminated, the competition intensifies. With social media brands, businesses and users interact on a nearly level playing field. Everyone has access to everyone else within the network. This has helped local small and medium-sized businesses punch above their weight for years. Nowadays, however, space is crowded and getting your brand’s voice across to your target audience is as difficult and expensive as ever. Here are seven creative marketing strategies to help your voice dominate the digital space: 1. Focus on mobile video By the end of 2018, experts expect the mobile video advertising space to grow … Continue Reading…

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Video Game Advertising – The New Approach to Digital Marketing

Flight Pilot Simulator, Tap Titans, Mutilate A Doll 2 Game, Angry Birds 2 and Bee Brilliant. You must have heard about these and more. They are some of the latest and most interesting games available today. What should interest you more is that your clients and those you haven’t met are currently using them. And here you are wondering what your next marketing strategy is. The Mutilate a Doll 2 Game, otherwise known as “the MAD game”, for instance, was one of the top-rated games last year. It is a virtual stress-ball physics sandbox, with no goal other than what … Continue Reading…

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SEO Lesson: How to Get Found on the Web in 3 Easy Steps

With over 1 billion websites on the Internet today, the importance of SEO for online businesses cannot be underestimated. The term “online business” may seem outdated because if your business isn’t online in 2017, it simply doesn’t exist. Search engine optimization isn’t about stuffing your website with keywords anymore, but this ever-evolving field — which is part business, part marketing, and part technology — is more relevant than ever. With the new year approaching, business and marketing magazines are already listing dozens of SEO tactics you have to use in your 2018 marketing strategy. As an alternative, here are three … Continue Reading…