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5 Tips for Balancing Website Ad Revenue with User Experience

There is a common notion that having more traffic can lead to more advertisement revenue. To some extent, this does hold true, but at the same time, it must also be mentioned here that there are undoubtedly other ways too for maximizing the ad revenue. Sites having a constant flow of visitors can go along with a technique that is popularly known as ad revenue optimization. With this process, any CPC, CPA or any other kind of advertisement exchange can … Continue Reading…

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7 Excellent & Creative Strategies To Win in Digital Marketing

When barriers to entry are eliminated, the competition intensifies. With social media brands, businesses and users interact on a nearly level playing field. Everyone has access to everyone else within the network. This has helped local small and medium-sized businesses punch above their weight for years. Nowadays, however, space is crowded and getting your brand’s voice across to your target audience is as difficult and expensive as ever. Here are seven creative marketing strategies to help your voice dominate the digital … Continue Reading…

Advertising is a Must

Use PPC to Excel in Today’s Era of Competitiveness

Today, almost every business wants to grow its online presence, to build a strong reputation among its potential customers. Nowadays, more and more companies are saying goodbye to the offline wallet-killer marketing techniques. The traditional marketing method to gain customers such as adverting via banner, Television advertisement, and print media advertisement, are beyond the reach of small companies. But, thanks to the internet, many startups have cemented their places in the 21st century of competition. The time has come: Of … Continue Reading…

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Google Started Development of AdWords System for the Mobile Advertiser

In order to help consumers and marketers succeed in a world that is highly dependent on mobile technology, Google has made some innovations in its AdWords platform. The big reveal was made at the Google Performance Summit in May where they introduced new innovations for advertisements that are more suited to a mobile-first world. The upgrades are available for advertisers and aim at providing them – Let’s see how these new innovations might help advertisers provide mobile users with richer … Continue Reading…

Paid Content Advertising

How to Make your Content Reach a Larger Audience Using Paid Content

Paid Content Distribution: You’ve probably heard the phrase and have even implemented paid ads on various platforms. However, you’re lost as to all the tools you could be using. Even more, you want more engagement from your readership and more ROI. In this article are a few tools and tips and tricks to help get you going and to expand your readership. Growing Opportunities: The meteoric rise of the social networking sites like Facebook, Twitter, Instagram and the likes in … Continue Reading…

Native Content Advertising

Native Advertising – Ways in Which this is the Future of Online Marketing Techniques

There are different ways and types of running an online marketing campaign. The growth in the internet and technology has provided a lot of different avenues for marketers to market their products online. Starting with a simple advertisement with a pop up to banner ads, today we are in the world of a more advanced form of advertising. These advanced forms come in various shapes and types like banner ads, video ads, search engine marketing and native advertising. The basic … Continue Reading…