ux-design-web-app-mobile-business-interface

Google Started Development of AdWords System for the Mobile Advertiser

In order to help consumers and marketers succeed in a world that is highly dependent on mobile technology, Google has made some innovations in its AdWords platform. The big reveal was made at the Google Performance Summit in May where they introduced new innovations for advertisements that are more suited to a mobile-first world. The upgrades are available for advertisers and aim at providing them – Let’s see how these new innovations might help advertisers provide mobile users with richer ad experiences. Text Ads are now expanded As of July, PPC marketers can now run expanded text ads. Ads would … Continue Reading…

online marketing

Marketing to Millennials – 7 Strategies to Get Started

The new buzz word “Millennials” is taking the digital world by storm. What does it mean anyway? The word Millennial is used to refer to those individuals who were in early teens or tweens at the start of the new millennium (the year 2000). This generation comprises the major chunk of the working population in today’s time. In essence, most of the products and services are built around these Millennials and makes up the majority of business for big and small enterprises. When the trade and innovation are centered around a specific section of mankind, your marketing strategies need a … Continue Reading…

eCommerce Conversion

Trends Shaping eCommerce in 2016 and Beyond

Mobile domination will clearly be at the forefront of eCommerce in the coming years. A discourse on the trends shaping the future of eCommerce sales would be incomplete if we don’t speak about the evident intensification of the mobile era. As per reports, mobile eCommerce sales crossed a hundred billion dollars in the U.S. last year. The figures marked a major improvement from 2014 when mobile sales totaled a tad above 75 billion dollars. Mobile eCommerce has charted an equally promising trajectory in other parts of the world, besides the US- as well. Asia, in fact, experienced faster growth than … Continue Reading…

Mobile - Mobile Apps - Mobility

Enterprise Mobility Trends, Challenges, Solutions in 2016 & Beyond

It’s that time of the year again when people are looking forward to the predictions and trends with respect to enterprise mobility, the challenges of implementing them and ways to overcome those obstacles for deciding what the year holds. Although predictions do not work in an exact manner, experts take suggestions from them to indicate those trends that will outbid the others although it is hard to identify whether the same situation will prevail throughout the year. More often, truth prevails when predictions of the experts are taken into account. 1. Security trends in enterprise mobility When it comes to … Continue Reading…

Social Media Marketing Promotion

Best Digital Marketing Channel for your Business

Digital marketing has emerged as a new tool for business promotion and growth. As the technology evolves, the traditional way of marketing has become obsolete. The use of computer system and mobile devices has drastically increased in the last decade, forcing businesses to promote and sell their products on the internet.  Still, traditional print and media advertising is somehow effective but if you look statistically, digital marketing can save up to 62% of promotion cost.  What adds to the popularity of digital marketing is the fact that it is quite flexible and effective. However, like any other method of marketing, … Continue Reading…

Everything You Need to Know About Career in Digital Marketing (Infographic)

Everything You Need to Know About Career in Digital Marketing (Infographic)

We live in an increasingly digital world. Information consumption has shifted from the page to the ‘screen’. Most of us consume our news, communicate with our social circle and even conduct our businesses online. Businesses are constantly pushing their apps, offering discounts to their mobile users and creating content for their digital platforms. In several countries, mobile traffic has overtaken desktop traffic. As a digital marketer, you stand at the center of this massive information distribution network. Digital marketing is the engine which shows you Ad X before Ad Y. It is the engine which propels certain applications to millions … Continue Reading…

5 Greatest Lead Generation Hacks for Marketing Success

5 Greatest Lead Generation Hacks for Marketing Success

Just like how humans need oxygen to live, businesses – whether offline or online – need quality leads to keep them going. If your marketing efforts are not attracting leads, it can contribute to your business’s downward spiral. If this is the case, you may want to change something in your marketing tactics and strategies. What is a “lead”? In the marketing context, a lead is a potential contact for sales who shows interest in your products or services. A lead can either be an individual or organization who can possibly turn into regular customers when nurtured well. The lead … Continue Reading…

Key Mobile Marketing Trends that will Rule 2016

Key Mobile Marketing Trends that will Rule 2016

A recent survey revealed that users spend an average of 2 hours per day on their mobile which is 33 percent of their entire internet time. We have observed a constant growth in this over the last a few years as it was only 20 percent in 2012 and now have crossed 35 percent. There is no surprise that among young users aged 16-24 the mobile usage is much higher, nearly 4 hours a day. Looking at these stats, it is clear that we are marching towards a society where users will spend a larger part of their internet time … Continue Reading…

Content Marketing: What to expect in 2016? (Infographic)

Content Marketing: What to expect in 2016? (Infographic)

Content will continue to dominate 2016 like a King, even though the associated phrase of “King is King” is sort-of an old adage now. Of course, traditional content consumption patterns have also changed and 2016 is going to follow this trajectory as well. Technological shifts are going to bring the innovative practice to the content marketing trends in 2016. If you’ve wondered how it’d be to have algorithms writing content, then we might see something on that front. Even Virtual reality can finally become a reality in this coming New Year. Mobile along with Social Media is also going to … Continue Reading…

Social Media Marketing Promotion

Top Digital Marketing Myths that you Need to Know

For securing a unique place in the market, companies are constantly putting great efforts and hard work to promote their businesses but most often they are failed in achieving the desired goals. Usually, companies overlook the importance of digital marketing that lead them towards total failures and disappointments. Your competitors are getting smarter, thus, you also need to get smarter, if want to secure a stable position in the market. The Digital Marketing helps business organizations in enhancing their market presence, client outreach, business profit, and expanding horizons. The marketing industry has been entirely changed regarding tactics, methods, and procedures. … Continue Reading…