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7 Excellent & Creative Strategies To Win in Digital Marketing

When barriers to entry are eliminated, the competition intensifies. With social media brands, businesses and users interact on a nearly level playing field. Everyone has access to everyone else within the network. This has helped local small and medium-sized businesses punch above their weight for years. Nowadays, however, space is crowded and getting your brand’s voice across to your target audience is as difficult and expensive as ever. Here are seven creative marketing strategies to help your voice dominate the digital … Continue Reading…

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From Search to PWA – The Ultimate Mobile Experience

Mobile internet usage is on the up and as we all turn to our mobiles to buy the latest products, do our weekly shop and search for a company providing a service we need, developers up and down the land are doing their utmost to ensure a smooth, efficient and fast mobile experience. Users don’t want to wait around for a slow loading website, and will immediately be put off by a website that doesn’t work effectively on their mobile … Continue Reading…

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5 Excellent Ways to Improve Your eCommerce Strategy

As more customers turn to the internet for purchasing, the consumer market is fast evolving to eCommerce solutions. More businesses are expanding online; products and services now available via the click of a button or the swipe of a finger. Studies have even shown that online customers are more loyal than those who shop in-store. For business planning to enter the eCommerce space, the process can be a bit overwhelming. While selling online provides countless opportunities for brands and retailers, … Continue Reading…

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How to Keep Yourself Creative, Up-to-date and Future-proof on your Digital Marketing Goals

Folks, we know that 2017 is shaping itself to be a great year in the world of digital marketing. More and more audience are turning their internet as their primary source of knowledge and information. The Internet makes sense to influence the massive volume of online marketing platforms available to you. Technologies allow us to embrace innovation and come up with a newly improved ways. We have to adapt to invent new and improved ways for reaching out the customer. … Continue Reading…

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How Beneficial Strategies of Mobile App Marketing are Helpful for Your Business?

With millions of applications available across iOS, Android, Windows, etc. sometimes it is difficult to discover your application. Getting your mobile application discovered easily is the fundamental challenge faced by every mobile app marketer. Mobile app marketing is the major requirement for the successful growth of the mobile application and your business. A mobile app cannot succeed on any major mobile platform without an effective marketing plan. By applying appropriate marketing strategies, you can make your mobile app discoverable among … Continue Reading…

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5 Marketing Tools Help Your Online Business Grow Exponentially in 2017

Two-hundred years later and that statement still rings true, especially in business. The ability to make sudden changes in areas like marketing can help you steal a march on your competitors. In this article, we explore five marketing tools – some free, some not – that could help streamline your marketing efforts and provide you with exponential business growth in 2017. Analytics & Data Big data isn’t only for big businesses. The fact is that information about how your customers behave … Continue Reading…

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4 Ways Print and Digital Marketing Work Together

With each passing year, more and more businesses are going online to increase their exposure. Some are simply utilizing the web to gain foot traffic to their place of business. And others are actually setting up an eCommerce arm of their company. Whether you sell products and services online or are simply introducing your company and explaining what it is you do, you can effectively use printed media and digital marketing to increase your exposure. Here are three ways they … Continue Reading…

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How to Make an Outstanding Marketing Strategy to Grow Your Business

Your business plan contains many components. These include a description of your products or services, an explanation of how your company is different from others in your niche, the qualifications of your team members, and a SWOT analysis. Then there is the marketing strategy. This is where you define how you will create brand awareness, create conversions, and build relationships with customers. All too often marketing strategy takes a back seat to other business concerns. This is a real mistake. … Continue Reading…

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How Small Businesses Can Use Mobile Search Marketing

A growing number of internet users are turning to their mobile devices instead of the more traditional desktop computer to get online. Although a mobile interaction is nothing new for big businesses, this is an area that may take a bit longer for smaller players to access. You can’t neglect the impact of mobile use for long if you want to remain competitive. Small businesses need to cater to mobile visitors as much as — if not more than — to … Continue Reading…

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Top 5 Mobile Marketing Automation Tools for your Marketing Strategies

A mobile application is your golden ticket to reaching a vast audience. Nowadays, smartphones have gone beyond just being useful tools for communication. They are a valuable source of information and entertainment for their users. So, opening a marketing tap here will generate you an impressive new wave of prospective clients. However, before applying your mobile marketing strategies, you should accessorize them with some intuitive marketing automation features. These will help you collect insights about your mobile users and automate … Continue Reading…

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