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5 Referral Marketing Strategies All Mobile App Developers Should Consider

Whenever we launch a mobile application, we remain excited to see the mobile app download rate touching the sky. We wait for the users to reach our app page and hit on the ‘Install’ button like a kid waiting for his turn to have a candy. Isn’t it so? But, have you ever wondered what makes them download your application? How they land on your app when there are 1000s of alternatives available on the app store? How do they … Continue Reading…

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3 Ways to Scale Enterprise Content Marketing in 2018

As expectations from clients feed personalization efforts, enterprise management must support content creators in producing more content for different context segments and permutation, as well as find ways to repurpose existing content. When an organization can scale its content marketing, it gets itself into a position where it can strengthen its brand affinity, expand its audience, and ultimately generate sales and leads by appealing to other organizations. However, those looking to scale content are likely to find themselves in a … Continue Reading…

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5 Essential Improvement You Can Expect from the SMS Marketing?

Mobile technology is changing the digital landscape at a rapid rate. And the rise of mobile marketing is only just beginning to gather momentum. We are on the brink of a mobile revolution and businesses that are engaging with SMS marketing have the opportunity to profit from the explosion. In 2010, spending on mobile advertising was $2.3bn. Last year that figure topped $72.5bn. Furthermore, mobile is forecast to account for 72% of digital ad spending in the US by 2019. … Continue Reading…

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Top 5 Digital Marketing Trends of 2018 & Tools to Keep Up With Them

Straight to the point, digital marketing trends reshape at light speed. The last 15–20 years have brought so many innovations that it’s not that easy to find a digital specialist who would specify them all. And this is great! Technologies rule the world, which helps us marketers consider new approaches and techniques for business benefits. Numerous research and surveys in the niche allow concentrating on marketing activities that would make the massive commercial impact on business and clients. What we … Continue Reading…

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7 Excellent & Creative Strategies To Win in Digital Marketing

When barriers to entry are eliminated, the competition intensifies. With social media brands, businesses and users interact on a nearly level playing field. Everyone has access to everyone else within the network. This has helped local small and medium-sized businesses punch above their weight for years. Nowadays, however, space is crowded and getting your brand’s voice across to your target audience is as difficult and expensive as ever. Here are seven creative marketing strategies to help your voice dominate the digital … Continue Reading…

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From Search to PWA – The Ultimate Mobile Experience

Mobile internet usage is on the up and as we all turn to our mobiles to buy the latest products, do our weekly shop and search for a company providing a service we need, developers up and down the land are doing their utmost to ensure a smooth, efficient and fast mobile experience. Users don’t want to wait around for a slow loading website, and will immediately be put off by a website that doesn’t work effectively on their mobile … Continue Reading…

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5 Excellent Ways to Improve Your eCommerce Strategy

As more customers turn to the internet for purchasing, the consumer market is fast evolving to eCommerce solutions. More businesses are expanding online; products and services now available via the click of a button or the swipe of a finger. Studies have even shown that online customers are more loyal than those who shop in-store. For business planning to enter the eCommerce space, the process can be a bit overwhelming. While selling online provides countless opportunities for brands and retailers, … Continue Reading…

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How to Keep Yourself Creative, Up-to-date and Future-proof on your Digital Marketing Goals

Folks, we know that 2017 is shaping itself to be a great year in the world of digital marketing. More and more audience are turning their internet as their primary source of knowledge and information. The Internet makes sense to influence the massive volume of online marketing platforms available to you. Technologies allow us to embrace innovation and come up with a newly improved ways. We have to adapt to invent new and improved ways for reaching out the customer. … Continue Reading…

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How Beneficial Strategies of Mobile App Marketing are Helpful for Your Business?

With millions of applications available across iOS, Android, Windows, etc. sometimes it is difficult to discover your application. Getting your mobile application discovered easily is the fundamental challenge faced by every mobile app marketer. Mobile app marketing is the major requirement for the successful growth of the mobile application and your business. A mobile app cannot succeed on any major mobile platform without an effective marketing plan. By applying appropriate marketing strategies, you can make your mobile app discoverable among … Continue Reading…

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5 Marketing Tools Help Your Online Business Grow Exponentially in 2017

Two-hundred years later and that statement still rings true, especially in business. The ability to make sudden changes in areas like marketing can help you steal a march on your competitors. In this article, we explore five marketing tools – some free, some not – that could help streamline your marketing efforts and provide you with exponential business growth in 2017. Analytics & Data Big data isn’t only for big businesses. The fact is that information about how your customers behave … Continue Reading…