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Mind-Blowing Digital Marketing Statistics That You Can’t Ignore in 2019

If you aren’t currently active in digital marketing, you’re about to miss your opportunity. You don’t want to be one of the few companies not involved online; you’ll lose leads, customers, and the ability to give real-time personalized outreach. If you are already doing digital marketing, that’s great! However, you still need to think about how to adjust as the marketing landscape online changes. Keeping an eye on key digital marketing statistics can help you make decisions on future strategy. What do you need to know to make sure your marketing is effective? These mind-blowing digital marketing statistics will help you … Continue Reading…

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21 Tips on How to Do Location-based Marketing in 2019

If you are planning to promote your product to your existing as well as new customers, then you need to run an impressive marketing campaign that can help you to achieve your goals effectively. Location-based marketing is one such strategy which is getting a lot of attention from companies who want to promote their brand to customers. A recent analysis has predicted that in coming time companies will spend a chunk of their advertising budget on location-based advertising and the figure might cross $25 billion. If you want to stand out from your competition, then you need to know all … Continue Reading…

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The Do’s and Don’ts of SMS Marketing in Retail Business Sector

There is no question about the fact that SMS marketing is one of the most reliable and successful modes of marketing communication. Being permission-based, text marketing offers a golden opportunity for business marketers to keep in touch with the most prospective consumers and share the most vital business information and offers with them on time. There are many reasons why you should consider SMS marketing as a primary mode of your marketing communication strategy like:However, to enjoy these benefits, you have to be very careful and disciplined in terms of devising SMS marketing campaigns. There are many rules to follow … Continue Reading…

Generational Marketing: Reaching Customers One Age Group at a Time [Infographic]

Generational Marketing: Reaching One Age Group at a Time [Infographic]

Targeted marketing strategies are a crucial part of any type of communication between a consumer and a business. As a marketer, you cannot simply craft a message and hope it lands well with the audience. You need to know who you’re talking too, and you need to adjust your message to them. That usually means you need to segment your audience according to one of many factors. When you segment and address audiences according to their age group, you’re engaging in generational marketing; a tried and tested way of approaching marketing communications. Generational Marketing in the Era of Precise Targeting … Continue Reading…

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5 Referral Marketing Strategies All Mobile App Developers Should Consider

Whenever we launch a mobile application, we remain excited to see the mobile app download rate touching the sky. We wait for the users to reach our app page and hit on the ‘Install’ button like a kid waiting for his turn to have a candy. Isn’t it so? But, have you ever wondered what makes them download your application? How they land on your app when there are 1000s of alternatives available on the app store? How do they determine if they want to try your app or not? And how they build trust in your mobile app and … Continue Reading…

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3 Ways to Scale Enterprise Content Marketing in 2018

As expectations from clients feed personalization efforts, enterprise management must support content creators in producing more content for different context segments and permutation, as well as find ways to repurpose existing content. When an organization can scale its content marketing, it gets itself into a position where it can strengthen its brand affinity, expand its audience, and ultimately generate sales and leads by appealing to other organizations. However, those looking to scale content are likely to find themselves in a complicated situation as they won’t be working with a blank canvas. As content shifts from desktop screens to smartphones to … Continue Reading…

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5 Essential Improvement You Can Expect from the SMS Marketing?

Mobile technology is changing the digital landscape at a rapid rate. And the rise of mobile marketing is only just beginning to gather momentum. We are on the brink of a mobile revolution and businesses that are engaging with SMS marketing have the opportunity to profit from the explosion. In 2010, spending on mobile advertising was $2.3bn. Last year that figure topped $72.5bn. Furthermore, mobile is forecast to account for 72% of digital ad spending in the US by 2019. The introduction of Google’s Mobile-First Index will encourage online businesses to improve the user experience for mobile visitors. This will … Continue Reading…

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Top 5 Digital Marketing Trends of 2018 & Tools to Keep Up With Them

Straight to the point, digital marketing trends reshape at light speed. The last 15–20 years have brought so many innovations that it’s not that easy to find a digital specialist who would specify them all. And this is great! Technologies rule the world, which helps us marketers consider new approaches and techniques for business benefits. Numerous research and surveys in the niche allow concentrating on marketing activities that would make the massive commercial impact on business and clients. What we need to do is keep up with the times and choose the right trends, bringing better results. In 2018, it’s … Continue Reading…

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7 Excellent & Creative Strategies To Win in Digital Marketing

When barriers to entry are eliminated, the competition intensifies. With social media brands, businesses and users interact on a nearly level playing field. Everyone has access to everyone else within the network. This has helped local small and medium-sized businesses punch above their weight for years. Nowadays, however, space is crowded and getting your brand’s voice across to your target audience is as difficult and expensive as ever. Here are seven creative marketing strategies to help your voice dominate the digital space: 1. Focus on mobile video By the end of 2018, experts expect the mobile video advertising space to grow … Continue Reading…

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From Search to PWA – The Ultimate Mobile Experience

Mobile internet usage is on the up and as we all turn to our mobiles to buy the latest products, do our weekly shop and search for a company providing a service we need, developers up and down the land are doing their utmost to ensure a smooth, efficient and fast mobile experience. Users don’t want to wait around for a slow loading website, and will immediately be put off by a website that doesn’t work effectively on their mobile device. From ‘search to site’, the user is looking for a seamless experience throughout. Out goes responsive, in comes the … Continue Reading…