Mobile Marketing

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Is SMS Marketing a Good Option for Small Business Owners in 2020-21?

Text messaging isn’t only a convenient way to chat with your family and friends. If you are a small business owner, it can be a powerful marketing tool, especially in the coming year. Since people worldwide now utilize mobile technology devices, there’s a prevailing tendency to actively engage via text messaging than competing online media avenues such as social media or email. Many smartphone users have programmed their devices to alert them when a new text message arrives, and most messages are read within just several minutes of delivery. Thus, it has become a viable option to engage consumers. Some …

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How Do You Drive Traffic to Your Blog in Free of Cost?

Fun, knowledge, promotions, work demand – whatever the reason behind your blog creation is, it is useless if no one reads them. For a fruitful blog, you need a loyal audience that regularly reads your blogs and interacts through it. The common annoyance for bloggers is not achieving the expected reader count. It would be nice if there was some spell to attract an audience. But in reality, there is no other spell apart from manual efforts. Generating traffic to your blog in a cost-free way includes many more factors than just writing good content. This is the time where …

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How to Supercharge Your Small Business Marketing?

Many small business owners fall into the trap of believing that there is not enough capital in the company to go big on marketing. But, in reality, this is exactly why marketing should be a priority. Any form of marketing should be considered as an investment rather than a cost and the key for small business owners is to work smarter, and not harder. Another temptation for small business owners is to go about their marketing in-house, in order to make it more cost-effective. Whilst on the face of it this seems to make sense, the truth is that using …

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The Art of Moving Images: Video Content Take Over the Web

When we do a quick Google search or scroll through our social media feeds, there’s a high chance that a video will appear. This shows how video content has grown throughout the years. Before, we were used to blog posts with just images and blocks of text. Nowadays, we are surrounded by moving images and an endless stream of videos. Although the first video that circulated on the Internet was in 1993, it was YouTube that made this type of content extremely popular. Dubbed the second largest search engine (after Google), YouTube wasn’t always this popular. In fact, before they …

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Mind-Blowing Digital Marketing Statistics That You Can’t Ignore in 2019

If you aren’t currently active in digital marketing, you’re about to miss your opportunity. You don’t want to be one of the few companies not involved online; you’ll lose leads, customers, and the ability to give real-time personalized outreach. If you are already doing digital marketing, that’s great! However, you still need to think about how to adjust as the marketing landscape online changes. Keeping an eye on key digital marketing statistics can help you make decisions on future strategy. What do you need to know to make sure your marketing is effective? These mind-blowing digital marketing statistics will help you …

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21 Tips on How to Do Location-based Marketing in 2019

If you are planning to promote your product to your existing as well as new customers, then you need to run an impressive marketing campaign that can help you to achieve your goals effectively. Location-based marketing is one such strategy which is getting a lot of attention from companies who want to promote their brand to customers. A recent analysis has predicted that in coming time companies will spend a chunk of their advertising budget on location-based advertising and the figure might cross $25 billion. If you want to stand out from your competition, then you need to know all …

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The Do’s and Don’ts of SMS Marketing in Retail Business Sector

There is no question about the fact that SMS marketing is one of the most reliable and successful modes of marketing communication. Being permission-based, text marketing offers a golden opportunity for business marketers to keep in touch with the most prospective consumers and share the most vital business information and offers with them on time. There are many reasons why you should consider SMS marketing as a primary mode of your marketing communication strategy like:However, to enjoy these benefits, you have to be very careful and disciplined in terms of devising SMS marketing campaigns. There are many rules to follow …

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Generational Marketing: Reaching Customers One Age Group at a Time [Infographic]

Generational Marketing: Reaching One Age Group at a Time (Infographic)

Targeted marketing strategies are a crucial part of any type of communication between a consumer and a business. As a marketer, you cannot simply craft a message and hope it lands well with the audience. You need to know who you’re talking too, and you need to adjust your message to them. That usually means you need to segment your audience according to one of many factors. When you segment and address audiences according to their age group, you’re engaging in generational marketing; a tried and tested way of approaching marketing communications. Generational Marketing in the Era of Precise Targeting …

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5 Referral Marketing Strategies All Mobile App Developers Should Consider

Whenever we launch a mobile application, we remain excited to see the mobile app download rate touching the sky. We wait for the users to reach our app page and hit on the ‘Install’ button like a kid waiting for his turn to have a candy. Isn’t it so? But, have you ever wondered what makes them download your application? How they land on your app when there are 1000s of alternatives available on the app store? How do they determine if they want to try your app or not? And how they build trust in your mobile app and …

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3 Ways to Scale Enterprise Content Marketing in 2018

As expectations from clients feed personalization efforts, enterprise management must support content creators in producing more content for different context segments and permutation, as well as find ways to repurpose existing content. When an organization can scale its content marketing, it gets itself into a position where it can strengthen its brand affinity, expand its audience, and ultimately generate sales and leads by appealing to other organizations. However, those looking to scale content are likely to find themselves in a complicated situation as they won’t be working with a blank canvas. As content shifts from desktop screens to smartphones to …

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