Marketing for Boring Industries: 3 Important Lessons to Learn From Insurance Companies
It’s important for Insurance companies to acknowledge that what they’re offering isn’t appealing to most people in the demographic of 18-34 years old. The under 35 years age group happens to be the largest group of internet users, consisting of over half of all internet users worldwide. This creates a huge roadblock when it comes to online marketing. Because not only are the majority of internet users not interested in insurance, but the portion that is interested still wouldn’t be compelled to read an article on such a boring topic. To our surprise, despite these obstacles, insurance companies have still … Continue Reading…