Market Research

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Motives Why You Should Invest in Market Research

With the internet becoming more important for businesses every day, business owners are giving serious thoughts to investing in market research. The main reason is gathering valuable data that allows them to improve the process of decision making and set their operations on the right course. The truth is that there’s so much you can learn from customer preferences, online behavior, purchasing habits, concept testing, ad testing, claims testing, exit-intent surveys, and customer satisfaction polls. Your market is constantly changing, with information fluctuating all over the place. Doing research has become an integral part of any marketing strategy, almost becoming …

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Marketing for Boring Industries: 3 Important Lessons to Learn From Insurance Companies

It’s important for Insurance companies to acknowledge that what they’re offering isn’t appealing to most people in the demographic of 18-34 years old. The under 35 years age group happens to be the largest group of internet users, consisting of over half of all internet users worldwide. This creates a huge roadblock when it comes to online marketing. Because not only are the majority of internet users not interested in insurance, but the portion that is interested still wouldn’t be compelled to read an article on such a boring topic. To our surprise, despite these obstacles, insurance companies have still …

Continue Reading…Marketing for Boring Industries: 3 Important Lessons to Learn From Insurance Companies

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4 Unbeatable Reasons Why You Should Use a Market Research Tool

The world as it now calls for a whole host of innovative ways for businesses to take advantage of eCommerce in a bid to stand head over shoulders over the competition. This being the case, there are a number of things that the forward-looking business must invest in order to remain relevant in their chosen area of business. This area is to employ information to gain a competitive advantage over the rest of the competition. Data is the new oil- this expression has never been truer, especially if you bear in mind the fact that practically all the current information …

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