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The Value of Business Marketing Via Local and Business Directories

Marketing is like the icing on the cake to a business. It’s what makes people who don’t yet know the value of a business develop an interest in it and want to discover what it has to offer. Without marketing, businesses would take a very long time to peak if they ever get noticed at all. For this reason, there are advertisements everywhere. As a business, you’ve got to be known; especially when introducing yourself online. The internet is a vast place. In fact, the internet is like the Universe itself; its true size will never be known and the … Continue Reading…

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SEO Tips: Keys to Ranking for Voice Search in 2018

Voice search has been a hot topic for a number of years now, and with good reason. Data shows that more searches than ever, around 60% according to Hitwise, are performed on mobile devices. This alone changes the thinking or SEO agencies, but there is more. Voice searches are rising incrementally, and 2018 promises to be an even bigger year than ever in that arena. Think of it this way: Siri is your best friend on an Apple device; it is now a part of the desktop and laptop operating system as well as iPhones and iPads. Even before this … Continue Reading…

online marketing

How to Promote Your Brick-and-Mortar Store Online

Although online stores are very much in vogue these days, there is no reason to assume that someone cannot promote their business online simply because it’s a brick and mortar store. Nowadays most of your potential customers would Google any particular product/service they intend to purchase before heading to the store. If you are looking to reach out to more customers, then having an online presence is an absolute prerequisite. A website along with social media pages would help you engage with your customers and convert potential customers into loyal buyers. In order to attract more customers to your brick … Continue Reading…

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Reasons Why Every New Local Business Needs a Website

Are you in the process of opening a local business? Wondering what it will take to generate interest? Hoping to hit the ground running, as to give yourself the best chance of success? It goes without saying that there are many things you can do to spread the word about your new business. While it’s important to consider every last marketing strategy, here’s something you should keep in mind: a website is an absolute must. It’s easy to believe that you can get by without a website, but you don’t have to look any further than your competition to realize … Continue Reading…

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Global Marketing – Selling a Product across Cultural Borders

Running an online business selling a product may seem simple – advertise your product, draw in customers, sell. However, with so many competing products, getting people to buy your product actually proves quite difficult. This statement is true for both national and international businesses, irrespective of the size of your eCommerce business. It is not that easy to sell products online, especially across cultural and geographic borders. Therefore, here are a few ways to bump your business in a competitive online world. Identify your target market Not just a general target audience, this being anyone who might find your product … Continue Reading…

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How to Optimize Local Search for Competing with Big Sites

Have you just entered the SEO world and wondering how to survive in this cut-throat competition? This article would guide you through a right way. As an entrepreneur of a small business or a website, it’s apparent that you might wish to get searched on the first page of search results. However, local and small businesses find themselves in the disadvantageous position as compared to big brands. Because they have already established themselves in the market with their huge budget and robust branding strategy. Unlike websites of big companies, small sites find it arduous to compete with them. Nonetheless, there … Continue Reading…

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Acquisition and Optimization of Your Google My Business Page

Of the many important sources for your local online business information, Google My Business is the most critical. This is considered the “First Stop” for many online directories when it comes to “scraping” your NAP (name, address and phone number) information for the purpose of creating citations. The information in the listing is what is displayed by Google when your business is referenced directly in a Google search or when you appear as the result of a search for your category. This information is displayed in the “Google Blended” results as well as Google Maps results, and Google Plus Pages. … Continue Reading…

SEO Tips Techniques

5 SEO Techniques for Ranking in 2016

If you are going to start working on Search Engine Optimization for ranking your website, then you should prep up on some of the easiest ranking techniques that will get your products or services on top of Google search results. Driving large traffic to your business or personal website will require you to do many hours of research and planning to get started. Many times digital marketing enthusiasts are stuck on outdated techniques because employers don’t allow them to properly train themselves in using more advanced strategies due to time and resources. Therefore, we have done the research for you … Continue Reading…

Google Local SEO

Google Local Snack Pack Everything You Need to Know

Ever since search engines exist, our internet world has been growing and flourishing. They have evolved to reconcile the need of the browsers and consumers. With the introduction of local search results, search engines have been able to catch the eyes of local business. These local packs generate direct leads. That is why they have become one of the treasured marketing goals for local businesses – big or small. The local pack listings are populated depending on searcher’s IP. Unlike organic results, these listings run on a different algorithm and are niche-based. Local packs comprise of the name, address and … Continue Reading…

7 Local SEO Tips to Help Business Dominate Search Ranking in 2016

7 Local SEO Tips to Help Business Dominate Search Ranking in 2016

Local Business plays a great role in ecommerce business. Most of the local business will focus only on a particular region. In order to get your business targeted in particular area, you must use few local SEO tips to be ranked in the first page of Search Engine results. The statistics shows that about 73% of Google Search comes only for local business. By using the local SEO tips, you can easily rank your business and get the targeted audience. Optimizing your website locally is quite a hard task. The ways of Local SEO are different from that of traditional … Continue Reading…