right keywords

How to Choose and Place the Right Keywords on your Blog

One of the most important factors to be considered when adding your information to your website or blog is choosing the right keywords or phrases for your niche. You have to make sure that you have enough of them so that the Google and other search engines can know that what your content is about, but at the same time, these keywords should not be in too much amount or overstuffed as Google penalizes these sites or blogs. You have to use just a right amount of keywords or phrases for each page and each page has to be unique for specific keywords. SEO (Search Engine Optimization) plays an important part in the success of website and the way you utilize your keywords is a great factor that contributes to the success of website. It becomes essential if you depend only on search engine techniques and that too in a natural way to drive traffic to your website. Keyword Research is the most important and vital task to be performed in marketing field. The selection and the position of right keywords can make or break your site. You not only have to just discover the terms but you have to … Continue Reading…

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Search Engine Optimization Tips & Tricks: Part 4 – Sitemaps

Recently I read one very interesting and useful e-book related to Search Engine Optimization. This really help me to learn a lot of concept about SEO. And also the tips are very useful to increase search engine ranking of your website. So here I am sharing the content of that e-book with you all. Hopefully this will also help you to increase your knowledge in Search Engine Optimization. This is the Part 4 of 4 articles  – Sitemaps. Sitemaps Site map submission We strongly recommend that you build a site map in XML as outlined on www.sitemaps.org. This is one of the few initiatives where Google, Microsoft and Yahoo have all agreed to a common file format that all search engines will use: robot.txt format. All three search engines use this map to crawl your sites. It requires that your site is set up and created in such a way that every time a page is removed, changed, or deleted, the XML sitemap is updated. You will find specific examples on how to implement this at www.sitemap.org. It is also possible to manually submit all of your pages to Google via the webmaster tools. For complete instructions in how to … Continue Reading…

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Search Engine Optimization Tips & Tricks: Part 3 – Structure

Recently I read one very interesting and useful e-book related to Search Engine Optimization. This really help me to learn a lot of concept about SEO. And also the tips are very useful to increase search engine ranking of your website. So here I am sharing the content of that e-book with you all. Hopefully this will also help you to increase your knowledge in Search Engine Optimization. This is the Part 3 of 4 articles – Structure. Structure Content, Then Links, Then Structure After the importance of content and links, follows structure. Good site structure is critical because it: Enables you to obtain long tail traffic Enables spiders to navigate proficiently giving it the ability to get to more pages Allows the spider to clearly understand what the page is about File Structure/Database Naming When using the database ensure there are no question marks in the file structure name. Most databases have a mod-rewrite function which allows you to name the structure according to the categories and words rather than random alphanumeric symbols. Notice the url string in the search bar above. Even big sites, like American Airlines, make the simple mistake of not using correct structure. There is … Continue Reading…

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Search Engine Optimization Tips & Tricks: Part 2 – Links Are Queen

Recently I read one very interesting and useful e-book related to Search Engine Optimization. This really help me to learn a lot of concept about SEO. And also the tips are very useful to increase search engine ranking of your website. So here I am sharing the content of that e-book with you all. Hopefully this will also help you to increase your knowledge in Search Engine Optimization. This is the Part 2 of 4 articles – Links Are Queen. Links Are Queen Content is King and Linking is Queen. Once you have created unique and original content, it is mandatory to create internal and external links to pages with targeted keywords. In this section we will discuss and present multiple linking strategies. Oftentimes link building is a very laborious project. The External Link External links are links that come from other URLs. External link should be built around targeted words. External linking is second only to content in importance. An html code link example another site might use to link to your site: <a href=”http://www.yoursitehomepage.com/”>YOUR CHOSEN KEYWORD</a> Search engines continually seek opportunities to ensure search results are accurate and specific. That’s just what searchers want. As an example, two … Continue Reading…

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Search Engine Optimization Tips & Tricks: Part 1 – Content Is King

Recently I read one very interesting and useful e-book related to Search Engine Optimization. This really help me to learn a lot of concept about SEO. And also the tips are very useful to increase search engine ranking of your website. So here I am sharing the content of that e-book with you all. Hopefully this will also help you to increase your knowledge in Search Engine Optimization. This is the Part 1 of 4 articles – Content Is King. Content Is King The single most important factor to ensure success on your website is unique content. Content must also be fresh and relevant for each category page. We cannot stress enough the importance for this type of content in order to garner search traffic. Nothing is more critical in achieving solid organic and paid traffic. Your content, coupled with the keywords your customers are searching for on your product, should tell your customers what you want them to know about your product. Your content should engage your readers! Ideally, content for main category should contain between 250 – 500 words. If it is more than that take the opportunity to break the content out into a “next” page. Over … Continue Reading…