Laptop-Macbook-Design-Office-Desk-Online-eCommerce-Business

How to Successfully Create an Influencer Marketing Campaign for ECommerce?

Influencers are emerging as a crucial link to bridge the gap between brands and relevant customers. Of millennials, 70% prefer to buy the products endorsed by their peers. Because of this, brands in all kinds of industries are creating influencer marketing strategies to drive sales and raise brand awareness. In fact, 86% of marketers used influencer marketing in 2017. It is only natural for your eCommerce brand to leverage influencer marketing to boost conversions. An eCommerce store needs to ensure … Continue Reading…

business-communication-idea-marketing-online-technology-work

Cash in On Micro-Moments with a Brilliant Content Marketing Strategy

Mobile technology is here to stay. In fact, if leading studies are to be believed, then the number of smartphone users is expected to be more than 5 billion, come 2020. In a world of 7 billion (and a little more) people, that is a staggering number indeed. Along with the rise of smartphone users all over the globe, the need to revise marketing strategies that focus more on mobile marketing comes into the picture. As consumer behavior gradually changes … Continue Reading…

Work-Computer-Desk-Study-Business-Type-laptop

Ideas to Create & Host a Webinar – Benefits for Customer Service

With the advancement of technologies in the recent era, seminars are being replaced with webinars nowadays or you can say now it is more about the ‘online seminars’!! Yes! With each passing day, webinars are becoming immensely popular all over the world. Whether they are educators, sponsors, or the attendees, for everyone webinars seem to be something excellent and helpful. The former section of people spread their message through webinars, the next type of individuals just loves the appealing long … Continue Reading…

7 Ways to Promote Your eCommerce Product without Being Salesy [Infographic]

7 Ways to Promote Your eCommerce Product without Being Salesy (Infographic)

Are you looking for new ways of promoting your e-commerce products on social media without annoying others with sales pitches? The ways that allow speaking directly to the target audience without sounding like a salesperson? Read on, you’ve come to the right place. Let me start by saying that selling products on social media requires a special approach that captures the interest of consumers in a way that they want to go to your website and see what the offer … Continue Reading…

Generational Marketing: Reaching Customers One Age Group at a Time [Infographic]

Generational Marketing: Reaching One Age Group at a Time [Infographic]

Targeted marketing strategies are a crucial part of any type of communication between a consumer and a business. As a marketer, you cannot simply craft a message and hope it lands well with the audience. You need to know who you’re talking too, and you need to adjust your message to them. That usually means you need to segment your audience according to one of many factors. When you segment and address audiences according to their age group, you’re engaging … Continue Reading…

data-document-graph-laptop-marketing-statistics-analysis

10 Best Marketing Automation Tools to Improve Your Sales

Growing dominance of social networks and digitalization has disrupted business marketing. Marketing today has become creative, dynamic and customized. It has become impossible for a business to keep up with the ever-changing environment of marketing manually. It has become critical to introduce automation in marketing for result-oriented marketing. There is a wide range of marketing automation tools available in the market. With the growing popularity of marketing automation, new tools are being introduced regularly. As a business owner, it becomes … Continue Reading…

referral-marketing-affiliate-outreach-influencer

5 Referral Marketing Strategies All Mobile App Developers Should Consider

Whenever we launch a mobile application, we remain excited to see the mobile app download rate touching the sky. We wait for the users to reach our app page and hit on the ‘Install’ button like a kid waiting for his turn to have a candy. Isn’t it so? But, have you ever wondered what makes them download your application? How they land on your app when there are 1000s of alternatives available on the app store? How do they … Continue Reading…

twitter-social-media-tweets

Latest Twitter Statistics that All Marketers Should Know

Social media extend its reach to professional and personal spheres of our lives. The Social media platform statistics roll out now and then across the world to make the brands and businesses comprehend the benefits they can obtain from it. And one of the best platforms to reach a wide audience worldwide is Twitter. Besides being an excellent social networking site to publish news and generate brand awareness, the platform is availing more and more numbers of users every day. … Continue Reading…

twitter-tweet-follow-social-media

9 Easy Strategies to Gain Real Followers on Twitter

To increase Twitter followers is not merely for popularity on social media. Aside from being an indicator of your influence in your industry, it also means that the audience, potential customers, and leads find your content interesting. Almost half of the online marketers consider Twitter as their primary network to engage with their customers. Thus, to have more Twitter followers is one of the goals you need to have in your marketing plan. Because this social media platform is quick … Continue Reading…