Social media marketing - SMM Campaign

How to Improve Your SMM Campaign? Here are 3 Effective Ways!

The expansion of social media created a substantial shift in our relations with the marketplace. Today, all businesses must follow online trends in order to become successful or at least stay relevant. Social media marketing (SMM) plays a big role in increasing a brand’s reputation, as well as reaching out to potential customers more effectively. While this method requires experts in the field of online marketing for it to be properly utilized, there are, nevertheless, some general tips you can use to bring your SMM campaign to the next level. Tools You Should Include on your SMM Campaign To better understand social … Continue Reading…

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How Customer Segmentation Can Enhance Your Marketing Strategy

You’re planning to send out re-engagement emails to drive conversions. But you don’t want to send out the email to loyal customers who have made a purchase recently, right? It could be annoying for them and you could risk losing their interest in your brand. That is the reason marketers need customer segmentation. One size doesn’t fit all and you have to plan your marketing strategies to deliver relevant messages to the right audiences at the right times. But what is a segmentation and how can you do it? Let’s take a closer look at segmentation to gain a better understanding … Continue Reading…

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How Pros are Winning the Digital Marketing Game?

A dominant online presence is vital these days as it allows businesses to extend their reach and also helps in building their brand. Digital marketing is the investment that they cannot do without. Digital marketing is the buzzword in the 21st century among the businesses. No business can envision or afford to execute the strategies of digital marketing for growing their business. If you are wondering that how pros are winning the game of digital marketing then have a look at some of the strategies that they have integrated: Don’t ignore brand awareness A lot of firms focus their attention … Continue Reading…

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How Creating Memes Can Help You in Your Online Marketing Efforts?

Being one of the trendiest forms of social sharing, Memes have become very popular in recent years; rather they’ve become an essential part of modern online life. As the Infographic from Wondershare Filmora team shows, meme rose to fame since 2000, and today they have become one of the most popular forms of online entertainment. In this article, we will share with you some interesting data about the Meme Marketing as well as about the Filmora meme generator for creating memes online for free of cost. What are Memes? Normally, the Millennial or Gen Z people searches and shares memes the most. … Continue Reading…

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Ways to Master Business Based Instagram by Following Simple Steps

It is never too late to start with the aura of Instagram for your business. Even though the one billion mark of IG is just around the corner, still marketers are genuinely hopping on the bandwagon by masses. That’s the beauty and level of popularity this social media app holds! As platform continues to roll out some new business specified features, there is perhaps no better time than now to create an Instagram presence right from the scratch. The beauty of using IG for business is that that platform is not quite reserved for any particular brand. Whether you are … Continue Reading…

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8 Excellent Tips for PPC Advertising You May Not Know!

As its name would imply, Pay-per-click or PPC advertising, is a form of search engine marketing where advertisers pay according to the number of times their ad is clicked on. When using a PPC model, advertisers can bid to have their ad appear on the search results page when someone searches for a specific keyword that is related to their business’s offerings. This model of search engine marketing allows businesses to gain traffic to their sites by paying for it, instead of earning it organically. Major search engines each offer their own program for PPC. The most popular of these … Continue Reading…

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How to Successfully Create an Influencer Marketing Campaign for ECommerce?

Influencers are emerging as a crucial link to bridge the gap between brands and relevant customers. Of millennials, 70% prefer to buy the products endorsed by their peers. Because of this, brands in all kinds of industries are creating influencer marketing strategies to drive sales and raise brand awareness. In fact, 86% of marketers used influencer marketing in 2017. It is only natural for your eCommerce brand to leverage influencer marketing to boost conversions. An eCommerce store needs to ensure a great shopping experience and an effective marketing campaign to increase its market share. Let’s take a look at the … Continue Reading…

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Cash in On Micro-Moments with a Brilliant Content Marketing Strategy

Mobile technology is here to stay. In fact, if leading studies are to be believed, then the number of smartphone users is expected to be more than 5 billion, come 2020. In a world of 7 billion (and a little more) people, that is a staggering number indeed. Along with the rise of smartphone users all over the globe, the need to revise marketing strategies that focus more on mobile marketing comes into the picture. As consumer behavior gradually changes to focus more on mobile-based buying trends, the time has come to cash in on the newest kid on the … Continue Reading…

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Ideas to Create & Host a Webinar – Benefits for Customer Service

With the advancement of technologies in the recent era, seminars are being replaced with webinars nowadays or you can say now it is more about the ‘online seminars’!! Yes! With each passing day, webinars are becoming immensely popular all over the world. Whether they are educators, sponsors, or the attendees, for everyone webinars seem to be something excellent and helpful. The former section of people spread their message through webinars, the next type of individuals just loves the appealing long shelf-life that they can procure through webinars, and last but not the least, for the latter section, it is a … Continue Reading…