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7 Excellent & Creative Strategies To Win in Digital Marketing

When barriers to entry are eliminated, the competition intensifies. With social media brands, businesses and users interact on a nearly level playing field. Everyone has access to everyone else within the network. This has helped local small and medium-sized businesses punch above their weight for years. Nowadays, however, space is crowded and getting your brand’s voice across to your target audience is as difficult and expensive as ever. Here are seven creative marketing strategies to help your voice dominate the digital … Continue Reading…

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7 Effective Ways to Promote Real Estate Businesses Online

In the old days, people looking to purchase real estate would visit their local real estate agency or browse through a real estate catalog that was sent to them in the mail. Now, people go online to search for real estate and find the best deals. If you own a real estate business, then you will never be successful if you are not effectively promoting your business online. However, this doesn’t just mean posting a few classified advertisements on Craigslist … Continue Reading…

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Why Social Media Marketing is beating Traditional Marketing

Since time immemorial, Traditional Marketing has been the obvious way of selling a product or service. Big organizations have always stuck to the traditional structure and techniques of marketing and have made it to where they stand today. But let’s face the fact: today, even the most stringent of business houses have pages on different social media platforms. Even the biggest names from various sectors readily sell themselves through LinkedIn profiles, Twitter handles and Facebook pages. And you probably know … Continue Reading…

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Latest Internet Marketing Jobs Trends (Especially in India)

The internet marketing industry in India has grown by leaps and bounds in the last few years. It has reached its present worth $68 billion and is expected to observe an even higher growth in the coming years. It goes without saying that as this industry has expanded hugely, so have the career opportunities in this domain. In fact, a recent report has revealed that digital marketers were the most sought-after marketing professionals in 2015 as well as 2016 and … Continue Reading…

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How to Promote Your Brick-and-Mortar Store Online

Although online stores are very much in vogue these days, there is no reason to assume that someone cannot promote their business online simply because it’s a brick and mortar store. Nowadays most of your potential customers would Google any particular product/service they intend to purchase before heading to the store. If you are looking to reach out to more customers, then having an online presence is an absolute prerequisite. A website along with social media pages would help you … Continue Reading…

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Video Game Advertising – The New Approach to Digital Marketing

Flight Pilot Simulator, Tap Titans, Mutilate A Doll 2 Game, Angry Birds 2 and Bee Brilliant. You must have heard about these and more. They are some of the latest and most interesting games available today. What should interest you more is that your clients and those you haven’t met are currently using them. And here you are wondering what your next marketing strategy is. The Mutilate a Doll 2 Game, otherwise known as “the MAD game”, for instance, was … Continue Reading…

The Value of Developing Accurate Buyer Personas (Infographic)

The Value of Developing Accurate Buyer Personas (Infographic)

No matter what industry or field you’re in, understanding your customers is crucial to success. If you want to sell more of your product or service, you have to know what drives customers’ purchasing decisions. This is where buyer personas come in. According to HubSpot, personas can make websites 2-5 times more effective—yet, there are still many companies who are not using personas in their marketing and sales processes. If you’re unfamiliar with buyer personas, now is the time to learn. … Continue Reading…

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Tips to Ensure a Successful Product Launch for your Business

If you have lots of products and want to explore them all around the world then find here top quality suggestions and tips beneficial for you. Business achievement can be tougher than ever these days; this is also growing more and more. With more rivalry and a challenging economy, the risks behind every business choice can be the life or death of your business. These types of issues can mean the difference between a successful business and one about to … Continue Reading…

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SEO Lesson: How to Get Found on the Web in 3 Easy Steps

With over 1 billion websites on the Internet today, the importance of SEO for online businesses cannot be underestimated. The term “online business” may seem outdated because if your business isn’t online in 2017, it simply doesn’t exist. Search engine optimization isn’t about stuffing your website with keywords anymore, but this ever-evolving field — which is part business, part marketing, and part technology — is more relevant than ever. With the new year approaching, business and marketing magazines are already … Continue Reading…

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5 Excellent Ways to Improve Your eCommerce Strategy

As more customers turn to the internet for purchasing, the consumer market is fast evolving to eCommerce solutions. More businesses are expanding online; products and services now available via the click of a button or the swipe of a finger. Studies have even shown that online customers are more loyal than those who shop in-store. For business planning to enter the eCommerce space, the process can be a bit overwhelming. While selling online provides countless opportunities for brands and retailers, … Continue Reading…

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