There are many reasons why certain emails get ignored or deleted before being read. One is that they look too spammy and people don’t want to click on them because they think they’re just getting more spam. There are some easy ways to increase your email open rates and get more people to read your emails. It becomes important because the way you present your message can affect its response rate. What is an Open Rate? An email’s open rate …
The concept behind eCommerce stores is not too far from that of physical stores, which is to give customers access to your products. The easier people can find what they’re looking for, the better the experience becomes for them. It’s exactly what you want for your business. You want your online shop to give visitors the best experience possible, so they’ll be encouraged to look around, make a purchase, and come back for more the next time around. Business is …
Emerging IT businesses need the best solutions for developing secure web applications. Reduce the hours of tasks with a suitable framework of Laravel. In developing pragmatic web applications, the PHP framework of Laravel is used for writing templates. Web users can save time and build easily maintainable codes. The Laravel PHP framework comprises an engine called Blade. For the development process of web applications, web users write plain PHP codes. With continuous advancements, the latest version of Laravel development is …
A major part of developing a marketing strategy is about statistics to learn how to adapt and deal with the unpredictable. 2020 has shown us that the nationwide protests and the global pandemic had pushed almost all the marketers to pivot from their original plan. While it’s already 3 months into 2021, it’s never too late to begin working towards improving your marketing strategy. Although we cannot predict what this year has in store for you, you can still learn …
With the growing trend of email marketing, it is essential to throw some light on its right usage. Email marketing is a concept to communicate with the mass in a sober manner without entering the personal space of prospects. The audience appreciates promotional emails more than promotional phone calls. This happens so because an individual opens the email as and when suitable for him/her. However, a phone call interrupts the prospect while busy. Therefore, email marketing is one of the …
Since the COVID-19 crisis, there has been a sharp increase in the number of online events. But just like offline events, it’s not enough to just host these events. You also need to put in the hard work to promote your virtual event and create buzz around it. While you are at it, it’s also important to keep an eye on key metrics to assess whether or not your marketing efforts are paying off. If you’re lagging behind, you can …
The role of marketing automation in the B2B landscape is crucial. It has been seen that automation makes the task easier for marketers; it helps streamline the marketing approach and connect with potential customers on time. Marketing automation helps organizations leverage each marketing approach and bring them closer to success. There are other benefits of marketing automation, which we would be discussing in this blog. As known, marketing automation is the technology that helps organizations rightly promote their services or …
Link building is an essential aspect of search engine optimization (SEO). Having several sites pushing out content with a link to your website means you’re doing your link building tactics well. While this is undoubtedly a positive thing, you shouldn’t become too complacent about the success you’re getting. As with any business activity, it’s recommended that you continuously update your link building strategies to keep up with the ever-changing algorithms in organic search. As Google and other search engines roll …
Have you ever noticed the drastic change in the tech sector after the arrival of mobile applications? We never cared about how apps changed our day-to-day lives as long as they make our life enjoyable, provide us with valuable information and eases our work. It also helped in the growth of the economy. We all accept the fact that mobile applications are fueling business growth, in order to maintain the achieved growth companies should concentrate on enhancing the standards and building …
Email marketing is all about convincing your prospects to purchase from you. You are only given a few seconds for your email campaign to create an ever-lasting impression on your subscribers. But, most of the marketers do not believe in this strategy. They consider it to be dead in this new era of technology. If you are one among them, now is the right time to reconsider your notion. Let me make it clear – Email is here to stay! …