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How to Successfully Create an Influencer Marketing Campaign for ECommerce?

Influencers are emerging as a crucial link to bridge the gap between brands and relevant customers. Of millennials, 70% prefer to buy the products endorsed by their peers. Because of this, brands in all kinds of industries are creating influencer marketing strategies to drive sales and raise brand awareness. In fact, 86% of marketers used influencer marketing in 2017. It is only natural for your eCommerce brand to leverage influencer marketing to boost conversions. An eCommerce store needs to ensure a great shopping experience and an effective marketing campaign to increase its market share. Let’s take a look at the … Continue Reading…

7 Ways to Promote Your eCommerce Product without Being Salesy [Infographic]

7 Ways to Promote Your eCommerce Product without Being Salesy (Infographic)

Are you looking for new ways of promoting your e-commerce products on social media without annoying others with sales pitches? The ways that allow speaking directly to the target audience without sounding like a salesperson? Read on, you’ve come to the right place. Let me start by saying that selling products on social media requires a special approach that captures the interest of consumers in a way that they want to go to your website and see what the offer is all about. For eCommerce businesses, social media is one of the most important sources of traffic. So they need … Continue Reading…

Generational Marketing: Reaching Customers One Age Group at a Time [Infographic]

Generational Marketing: Reaching One Age Group at a Time [Infographic]

Targeted marketing strategies are a crucial part of any type of communication between a consumer and a business. As a marketer, you cannot simply craft a message and hope it lands well with the audience. You need to know who you’re talking too, and you need to adjust your message to them. That usually means you need to segment your audience according to one of many factors. When you segment and address audiences according to their age group, you’re engaging in generational marketing; a tried and tested way of approaching marketing communications. Generational Marketing in the Era of Precise Targeting … Continue Reading…

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How Influencers are Becoming the Salespeople for E-Commerce Brands

If you think of influencer marketing, you may think it’s a new trend. But that’s not exactly true. Earlier, brands worked with famous celebrities, sports personalities, or thought leaders to promote their products. It was the same idea. But with the internet and social media, the faces of this type of marketing have changed. Now we see ordinary people and everyday consumers building massive followings in different niches. These are the influencers to whom brands are shifting their attention. These influencers are generally everyday people like you and I. But they have massive numbers of followers on social media platforms. … Continue Reading…

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How to Market Your Brand – The Trends to Follow in 2018

If you’re looking to market your brand in 2018, good news! You no longer need to spend a large percentage of your budget on paper-based advertising or TV advertisements. In 2018, it’s easier than ever to market your brand. Due to advancements in consumer data collection online, businesses can now profile their customers and target their marketing strategies to the right audience at the touch of a button. However, although marketing and getting access to the right clientele is easier than ever, it also means that it’s even more important to be promoting your brands values and maintaining a good … Continue Reading…

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Instagram Influencer Marketing – Some Tips for Getting Success

There’s much to be said about Instagram influencer marketing. It has the enormous power over the reputation of your brand. If done right, entrepreneurs can leverage the marketing capabilities of everyday consumers to increase sales. It can also help you hone in on what your target audience really gravitates towards most. You can use that valuable information in your future campaigns. Influencer marketing is very prevalent in today’s social economy, and it comprises a vast space in the brand building. The concept is simple. The business owner works with influential people within the desired industry to help spread the word … Continue Reading…

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7 Stellar Examples to Effectively Implement Newsjacking for Online Marketing!

Newsjacking is the process whereby brands capitalize on the news stories. The aim is to jump the bandwagon as well as to capture audience’s attention. If done in an efficient manner, you will have positive brand awareness. A double edged sword, done wrong it can backfire. The art of picking up the relevant story is essential here since only that can create value for your brand, in turn. PR of your brand will be off the roof! Now that we have learned what Newsjacking is all about (almost), for further understanding let’s see some examples in this regard. In the … Continue Reading…

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Is Influencer Marketing the Future of Marketing? (Infographic)

Looking for ways to leverage your marketing efforts? Why not try implementing influencers into your marketing strategy? Influencer marketing has recently been adopted by marketers across the globe in order to achieve their goals more effectively. There’s a good reason for this. Whether it’s with lead generation, boosting conversions, or gaining more loyal customers; influencer marketing has shown to be beneficial in improving all these aspects. Facts behind influencer marketing and its benefits If you’re skeptical about these claims, you might want to check out the findings of studies related to influencer marketing. The Launchmetrics study, for instance, has shown … Continue Reading…