7 Mantras of Inbound Marketing (Infographic)

7 Mantras of Inbound Marketing (Infographic)

When you take a closer look at the principles of inbound marketing, it is a complete mechanism that engages your prospects right from the first touch point to the stage where they become your brand advocates. With every stage of the buyer’s journey, you must deal with utmost precision as you empower your prospects with the right message wrapped in the most engaging user experience. In addition to serving the right information for your prospects, inbound is also about how … Continue Reading…

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Develop an Effective Content Marketing Strategy for Your Online Business

There is a word everywhere, ‘content and content marketing’. You are in online business, you must have come across many words, and importantly this buzzword ‘Content Marketing’. Regardless of it, you are quite recently starting with content marketing, or you have been using it for a long time, your content marketing strategy needs to be better than years back for 2017. There are some reasons, better to say many reasons behind it, because – a survey can tell you many … Continue Reading…

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Latest Easy to Follow Marketing Plan for Startups and New Entrepreneurs

Traditional marketing strategies don’t really work so well with startups, especially because of the limited budget that they have at their disposal and, sometimes, lack of experience. That is why startup entrepreneurs need to be inventive and find new ways of speaking to their customers, as well as continuously attracting new ones. However, there is one concept all businesses should incorporate, regardless of their size and budget: a marketing plan, exactly what to include. Different than a business plan, as … Continue Reading…

Inbound Marketing Strategies

The Rising Era of Inbound Marketing

The internet has made all the customers “savvy”. Marketers have to innovate every now and then to get attention. The advertising and schemes are on a decline stage and less productive when it comes to actual Conversion. They are now used just to boost retention of the brand in the mind of customers. Now a new era has begun of Inbound Marketing. To be simple inbound marketing is to EARN the attention of the customer and not BUYING it. It … Continue Reading…

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Animated Explainer Videos in your Online Marketing Strategy

A good video can express thousands of words and also engage visitors very easily. Instead of a written document, a visual presentation is always much more attractive and easy to sink into viewers mind. Along with the popularity of videos, the video marketing is now becoming a very effective strategy for online marketers.  And here it comes the importance of Animated Explainer Videos. An Animated Explainer Video can be your perfect idea to promote your business to the whole world. … Continue Reading…

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Storytelling – It Engages and Persuades

The Aflac Duck; the Geico Gecko; Flo from Progressive. It’s difficult not to know who these characters are. Not only are they all over TV, but they have their own Facebook pages. They are the “mascots” of three major U.S. insurance companies, and, while consumers tend to ignore most ads, they tend to stop and watch these. Why? Because every ad is a story of the adventures and exploits of these three. Now these three mascots represent a pretty boring … Continue Reading…

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Content Strategies: Customer Engagement is Earned, Not Given

Regardless of the business you’re in, you’re likely to hear the word ‘strategy’ several times a day; what would your business be without several carefully planned, and expertly executed strategies, after all? One of the most useful approaches you’re ever likely to create, though, is a content marketing strategy – that is, a plan centered around your company’s narrative voice and the way it communicates with potential customers. A business without an audience will flounder quite quickly, and so it’s … Continue Reading…

Inbound Marketing Strategies

Tips to Integrate Inbound Marketing Tactics in Your PR Strategies

Like most forms of marketing have changed over the last decade, so to as the way in which we work with public relations. In a digital age everything that we do from a marketing perspective has to evolve and adapt into this new arena. For those professionals in the industry the time has now come to also adapt to new changes and one of those happens to be integrating inbound marketing tactics into their PR strategies. 1. Use Your PR … Continue Reading…

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Why Manual Link Building Will Never Get Old?

Link building expert Eric Ward explains why manual link building will stand the test of time, although there are many claims it will soon become obsolete. In spite of some popular opinions, SEO through link building will never get old. In such spheres as plumbing, locksmith, law and real estate services, the competition is very high. So in case that you start a small business, such as plumbing or a locksmith company, it will take time until your name gets … Continue Reading…

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6 Easy Ways to Improve your Online Marketing ROI

Creating an online marketing campaign is not a tough job when you know your audience well, but what makes every online marketing manager’s job difficult is when the picture of Return on Investment (ROI) arises. ROI is more than just a measurement; it is a process that helps a marketer to improve its marketing performance and profitability by using the insights gained through the effectiveness of the strategies. Since the major significance of marketing is to increase profit, ROI plays … Continue Reading…

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