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Moving an Office to a New Location without Dropping Ranks

Relocating an office can be a daunting task, as well as one that harms a business. However, there are quite a few ways to make this transition easier. First, businesses should be sure to update their website. Normally, there are several places on a website where the location is listed, and all of these need to be updated with the new address. There may be a separate page dedicated to the location, such as a “contact us” or “about us” page, containing all the information needed in order to get in contact with the business. Website headers and footers should …

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Why Manual Link Building Will Never Get Old?

Link building expert Eric Ward explains why manual link building will stand the test of time, although there are many claims it will soon become obsolete. In spite of some popular opinions, SEO through link building will never get old. In such spheres as plumbing, locksmith, law and real estate services, the competition is very high. So in case that you start a small business, such as plumbing or a locksmith company, it will take time until your name gets spread far and wide and satisfied clients start to leave you positive feedback comments and mention links to your website. …

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Near Me - Now a Rising Google Search Trend

Near Me – Now a Rising Google Search Trend

Google Says ‘Near Me’ Searches Have doubled This Year. Google is stating that the search queries ‘nearby’ or ‘near me’ has doubled within the past year. Therefore, businesses that have already designed and implemented an effective mobile site can take advantage of this great traffic and excellent sales opportunities. It is also important to note that the ‘near me’ search query is broken down into more than one category. One of which includes a section that reports traffic that comes from mobile devices instead of desktop computers. So, more importantly, the ‘near me’ searches that google analytics have found can …

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How to Combine Conversion Rate Optimization (CRO) with SEO

How to Combine Conversion Rate Optimization (CRO) with SEO

Simply stated, Conversion Rate Optimization (CRO) is the new SEO. Every day the internet gets more complicated with Optimization marketing jargon: Search Engine Optimization, Landing page optimization, website optimization, local optimization, mobile optimization, content optimization and keyword optimization among others. So to add Conversion Rate Optimization is to complicate matters. To a layman, the term CRO can sound like another jargon that should be left to marketing geeks. For a long time, many people have heard so much about SEO, but not CRO and many of them are contented not to know anything about CRO. However, it is beginning to …

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Google Testing a “Red Slow Label” in Search Results for Slow Websites

The speed of a website is a crucial factor in deciding customer’s online satisfaction. Nowadays, people are loosing out patience to wait for slow loading websites as they have uncountable options to switch to in case they don’t like your website. Google is using this fact to test a “slow label” for search results pages that will warn the viewers before they open your site. This slow label might come out to be a game changer for searches made on Google. The basic idea of Google is to display a small red colored slow label next to the sites in …

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How to succeed with Search Engine Optimization (SEO)

You have probably struggled with this for a while and it continues to confuse a lot of people around the internet. You have to be able to get to know how to do SEO well so that your website is going to be able to be ranked high on Google. However, there are so many SEO steps that most people simply give up on the system and try to do other things. However, it is easier than that. You can do SEO as long as you have the right system in play. You don’t want to hurt yourself with staying …

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Tools & Tips to Deal with your Stolen Content (Plagiarism)

The internet space is ruled by content, and hence the quote “Content is King”. It typically attracts a large number of people, which in turn establishes and popularises brands, increases visibility, engagement, and organic and social leads. That is the power of written words. No wonder then many unscrupulous entities rob high ranking and lucrative content for their own benefits. This form of thievery is also called “Plagiarism” where text-based information, graphics, infographics, and ideas are simply copied and passed off as one’s own. Content-theft has turned into an epidemic. You need to make sure you protect your rights, rank, …

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How to Deal with Google Panda and Penguin Updates?

Search engines experience numerous updates every time, mostly SEO (search engine optimization) updates. In the recent past Google has introduced advanced updates which include Google Panda and Penguin. The updates are meant to improve quality of the sites displayed on the searches. Every update will focus on eliminating irrelevant sites and information from high search engine ranking. These have left some of Google users seem not to understand the difference between Google Panda and Penguin updates. Here is a detailed explanation of what they are and where they come from as well as how to deal with them. Google Panda …

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