Google Search

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Google Featured Snippets – How They are Helpful?

Marketers across the globe believe that your brand getting verified can be the ultimate compliment in the digital world. We often hear people from all walks of life using words such as “Googling” or “Googled” when it comes to searching for something on the internet. This is because Google made its search engine the best, due to which it stays ahead in the tech world. Try searching something from a historical fact, scientific process, or even as cutting-edge AI-based tools, the Google search engine won’t disappoint you. Google attempts to understand a searcher’s objectives based on their searches and is, … Continue Reading…

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How to Use Google Rich Snippets With Your On-Site SEO Campaign?

Very often we come across the term ‘rich snippets’. While SEO experts might be well versed with it, not everyone seems to know of the same, particularly newbies. For starters, a snippet is an outcome or result that Google displays to users in the search results. Now there are two forms of snippets- rich and normal. A normal snippet would be something that we see in the form of a blue title page; the URL marked in green and then at the bottom is a brief outline or description of what the page is likely to contain. On the other … Continue Reading…

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What is Mobile-First Indexing and How Does it Affect SEO?

Mobile-first indexing is a term you’ve probably come across recently if you’ve been staying on top of changes to the SEO landscape. Of course, that doesn’t guarantee that you know what it means—or how it can affect your work. Fortunately, it’s a fairly easy concept to grasp. However, it is still extremely important that you learn the details of mobile-first indexing and implement any changes it requires of you as quickly as you can. Doing so could save you a lot of difficulties and make your business much more competitive over the next few years. Indexing 101: What it Is … Continue Reading…

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SEO Trends 2018: Latest Google Algorithm Changes & Updates 2018

Search engines such as Google keep tweaking their search algorithm now and then. For the last two decades, there have been hundreds of major and minor algorithm changes. Some have had remarkable outcomes and impact on different sites. Some changes can result in a dip in your page rank, while others will leave you smiling. Discernment marketers need to be on their toes since search engine updates can show up anytime. Whereas a search engine like Google will effect minor changes, it so happens that they will roll out a major algorithm change in the range of their previous Panda … Continue Reading…

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12 Proven SEO Techniques to Get Better Ranking in 2018-19

Are you ready to embrace higher traffic generation than before? Want to improve your rankings via incorporating some actionable measures? Then this is exactly where you must be. Given the pace with which SEO algorithms keep updating every moment, most SEO companies have a tough time updating themselves on a continuous basis. But then, the moment your website features or ranks in the first few pages of the result pages in Google, visibility increases by several notches. And certainly, that means greater traffic, more conversions; all of which translates into higher revenue. Why SEO? Why learn SEO Techniques? This is the … Continue Reading…

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Are You Ready for Voice Search? Here’s 5 Steps to Optimize Your Content

Hummingbirds are very cool creatures. They flap their wings up to 80 times per second (more during mating season) and are amazingly agile – flying up, down, and sideways with ease. Maybe this is part of the reason that Google’s 2013 algorithm update was named “Hummingbird”. Prior to this update, getting a great SERP was based upon stuffing enough keywords into a piece of content to be indexed and ranked. Google decided to become agiler in its indexing – looking for contextual meaning and the intent of the user in his searches. And so, Google bots become agiler in their … Continue Reading…

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Why Your Site Still Not Ranking Even After Optimizing for Search Engines?

Is your site not showing up in Google search engine results? If you have decided to focus on SEO for primary traffic strategy, you should do everything to optimize it for popular search engines. Google, Yahoo, and Bing are the popular search engines from where you can get thousands of visitors per day. However, if you don’t do SEO in a right way — your site will not rank on search engines despite spending a lot of time and money on SEO. In this post, I will help you understand the reasons why your site is not ranking even after … Continue Reading…

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10 Future Proof SEO Tips from the Experts You Should Follow

SEO changes constantly and year in, year out we see what once worked stops working. Future proofing your strategy is important. We asked a number of in the know marketers and SEOs with real sites of their own what they think is and will work now and in the future. Here are their thoughts: 1) Paid Adverts As we all know SEO doesn’t start to create traffic overnight – Google is a big and also a slow beast. Advertising your assets, whether via PPC or Facebook adverts can not only get the traffic in when you’re awaiting your pages to … Continue Reading…

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SEO Tips: Keys to Ranking for Voice Search in 2018

Voice search has been a hot topic for a number of years now, and with good reason. Data shows that more searches than ever, around 60% according to Hitwise, are performed on mobile devices. This alone changes the thinking or SEO agencies, but there is more. Voice searches are rising incrementally, and 2018 promises to be an even bigger year than ever in that arena. Think of it this way: Siri is your best friend on an Apple device; it is now a part of the desktop and laptop operating system as well as iPhones and iPads. Even before this … Continue Reading…

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From Search to PWA – The Ultimate Mobile Experience

Mobile internet usage is on the up and as we all turn to our mobiles to buy the latest products, do our weekly shop and search for a company providing a service we need, developers up and down the land are doing their utmost to ensure a smooth, efficient and fast mobile experience. Users don’t want to wait around for a slow loading website, and will immediately be put off by a website that doesn’t work effectively on their mobile device. From ‘search to site’, the user is looking for a seamless experience throughout. Out goes responsive, in comes the … Continue Reading…