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What is Mobile-First Indexing and How Does it Affect SEO?

Mobile-first indexing is a term you’ve probably come across recently if you’ve been staying on top of changes to the SEO landscape. Of course, that doesn’t guarantee that you know what it means—or how it can affect your work. Fortunately, it’s a fairly easy concept to grasp. However, it is still extremely important that you learn the details of mobile-first indexing and implement any changes it requires of you as quickly as you can. Doing so could save you a … Continue Reading…

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SEO Trends 2018: Latest Google Algorithm Changes & Updates 2018

Search engines such as Google keep tweaking their search algorithm now and then. For the last two decades, there have been hundreds of major and minor algorithm changes. Some have had remarkable outcomes and impact on different sites. Some changes can result in a dip in your page rank, while others will leave you smiling. Discernment marketers need to be on their toes since search engine updates can show up anytime. Whereas a search engine like Google will effect minor … Continue Reading…

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12 Proven SEO Techniques to Get Better Ranking in 2018-19

Are you ready to embrace higher traffic generation than before? Want to improve your rankings via incorporating some actionable measures? Then this is exactly where you must be. Given the pace with which SEO algorithms keep updating every moment, most SEO companies have a tough time updating themselves on a continuous basis. But then, the moment your website features or ranks in the first few pages of the result pages in Google, visibility increases by several notches. And certainly, that … Continue Reading…

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Are You Ready for Voice Search? Here’s 5 Steps to Optimize Your Content

Hummingbirds are very cool creatures. They flap their wings up to 80 times per second (more during mating season) and are amazingly agile – flying up, down, and sideways with ease. Maybe this is part of the reason that Google’s 2013 algorithm update was named “Hummingbird”. Prior to this update, getting a great SERP was based upon stuffing enough keywords into a piece of content to be indexed and ranked. Google decided to become agiler in its indexing – looking … Continue Reading…

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Why Your Site Still Not Ranking Even After Optimizing for Search Engines?

Is your site not showing up in Google search engine results? If you have decided to focus on SEO for primary traffic strategy, you should do everything to optimize it for popular search engines. Google, Yahoo, and Bing are the popular search engines from where you can get thousands of visitors per day. However, if you don’t do SEO in a right way — your site will not rank on search engines despite spending a lot of time and money … Continue Reading…

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10 Future Proof SEO Tips from the Experts You Should Follow

SEO changes constantly and year in, year out we see what once worked stops working. Future proofing your strategy is important. We asked a number of in the know marketers and SEOs with real sites of their own what they think is and will work now and in the future. Here are their thoughts: 1) Paid Adverts As we all know SEO doesn’t start to create traffic overnight – Google is a big and also a slow beast. Advertising your … Continue Reading…

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SEO Tips: Keys to Ranking for Voice Search in 2018

Voice search has been a hot topic for a number of years now, and with good reason. Data shows that more searches than ever, around 60% according to Hitwise, are performed on mobile devices. This alone changes the thinking or SEO agencies, but there is more. Voice searches are rising incrementally, and 2018 promises to be an even bigger year than ever in that arena. Think of it this way: Siri is your best friend on an Apple device; it … Continue Reading…

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From Search to PWA – The Ultimate Mobile Experience

Mobile internet usage is on the up and as we all turn to our mobiles to buy the latest products, do our weekly shop and search for a company providing a service we need, developers up and down the land are doing their utmost to ensure a smooth, efficient and fast mobile experience. Users don’t want to wait around for a slow loading website, and will immediately be put off by a website that doesn’t work effectively on their mobile … Continue Reading…

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A Complete Guide to Develop an SEO Friendly Website

Taking precautionary measures instead of reacting to the things is always a better idea. This term is also applicable to the technical business like the SEO. The only way you can take precautionary measures for the SEO is to develop a website according to all the SEO parameters. SEO is possible to do on every website by using all the common practices that the SEO people use. But it is always better to develop a site in a way that … Continue Reading…

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How to Build Your Digital Marketing Strategy Using Google Analytics & Search Console

What’s special about digital marketing is the data it provides. It lets you know which of your investments worked out and why. Your digital actions and their results are recording so you can gain a better understanding of your audience and their behaviors. All you need to start is to add tools like Google Analytics and Google Search Console to your website, and you are on your way towards building a successful digital marketing campaign. Here’s how you should use … Continue Reading…