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How to Develop a Fruitful PPC Strategy That Wins?

The thin line between PPC success and failure is your PPC strategy or lack of the same thereof. Here are a few actionable tips to create a good strategy. 65% percent of customers will click on Google ads when they are shopping online. Bad news content bloggers… this is why ads have been showing in the top three positions on Google. This also explains why every marketer wants a piece of the pie that is PPC (wiki). However, without a good PPC strategy, you will not gain traction and in fact, the guy who chose to go for SEO can beat … Continue Reading…

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The Useful & Ultimate Guide of Successful SEO in 2019

A lot of us can be overwhelmed by a vast range of data available on the net about SEO and various SEO strategies that can help you to optimize your brand to the maximum. However, you might not be often having an SEO team or expert to guide you through every step. Search engine optimization is a broad context which can be used to promote your brand and make it reach to maximum potential customers. Here is a brief guide on various things related to SEO and online marketing which can help you to understand the concept in a better … Continue Reading…

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8 Excellent Tips for PPC Advertising You May Not Know!

As its name would imply, Pay-per-click or PPC advertising, is a form of search engine marketing where advertisers pay according to the number of times their ad is clicked on. When using a PPC model, advertisers can bid to have their ad appear on the search results page when someone searches for a specific keyword that is related to their business’s offerings. This model of search engine marketing allows businesses to gain traffic to their sites by paying for it, instead of earning it organically. Major search engines each offer their own program for PPC. The most popular of these … Continue Reading…

Google Web Designer Tool

Design Interactive and Responsive ads with Google’s Web Designer Tool

Google is a tech giant that is known to develop products or software which have created a tremendous impact on the entire World. About a year back it launched an amazing tool called Google Web Designer. With the help of this advanced web application, you will be able to create engaging and stunning HTML content. Google web designer tool has some interesting ad-oriented and animation features that will make the entire process of building innovative and interactive ads an easy one. A few of the features will offer you double-click integrations and deeper AdWords. You will also get an integration … Continue Reading…

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Google Started Development of AdWords System for the Mobile Advertiser

In order to help consumers and marketers succeed in a world that is highly dependent on mobile technology, Google has made some innovations in its AdWords platform. The big reveal was made at the Google Performance Summit in May where they introduced new innovations for advertisements that are more suited to a mobile-first world. The upgrades are available for advertisers and aim at providing them – Let’s see how these new innovations might help advertisers provide mobile users with richer ad experiences. Text Ads are now expanded As of July, PPC marketers can now run expanded text ads. Ads would … Continue Reading…