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The Basic Digital Elements that You Must Get Right

Taking your business online can be a daunting prospect, but the truth is that it is very simple. Having an online presence is critical, and these days, most companies have one. But there is a very fine line between doing it and getting it right, and as with anything the old adage, if you are going to do it, do it properly, applies. The problem with moving into the digital realm is that everybody understands it or knows what they are doing. So, with that in mind, here are a few key areas that you or your digital partners need … Continue Reading…

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TOP 3 Apps for Web Designers for Their On-the-Go Tasks

It’s not always comfortable to work on a laptop, especially in public transport. Sketching, production, studying, planning, and many more options are available on your smartphone and tablet with these top-3 apps! 1. Adobe Illustrator Draw This is a small & mighty one, a real must-have for vector illustrators who need a portable pocket workspace. Adobe Illustrator Draw is as necessary for design as Google Docs app for business. The app’s light and fast interface are perfect for editing layers with five customizable brushes. Basic instruments from the PC version, such as 64x zoom and shapes are thoughtfully adapted for … Continue Reading…

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The Useful & Ultimate Guide of Successful SEO in 2019

A lot of us can be overwhelmed by a vast range of data available on the net about SEO and various SEO strategies that can help you to optimize your brand to the maximum. However, you might not be often having an SEO team or expert to guide you through every step. Search engine optimization is a broad context which can be used to promote your brand and make it reach to maximum potential customers. Here is a brief guide on various things related to SEO and online marketing which can help you to understand the concept in a better … Continue Reading…

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Google Featured Snippets – How They are Helpful?

Marketers across the globe believe that your brand getting verified can be the ultimate compliment in the digital world. We often hear people from all walks of life using words such as “Googling” or “Googled” when it comes to searching for something on the internet. This is because Google made its search engine the best, due to which it stays ahead in the tech world. Try searching something from a historical fact, scientific process, or even as cutting-edge AI-based tools, the Google search engine won’t disappoint you. Google attempts to understand a searcher’s objectives based on their searches and is, … Continue Reading…

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How to Use Google Rich Snippets With Your On-Site SEO Campaign?

Very often we come across the term ‘rich snippets’. While SEO experts might be well versed with it, not everyone seems to know of the same, particularly newbies. For starters, a snippet is an outcome or result that Google displays to users in the search results. Now there are two forms of snippets- rich and normal. A normal snippet would be something that we see in the form of a blue title page; the URL marked in green and then at the bottom is a brief outline or description of what the page is likely to contain. On the other … Continue Reading…

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What is Mobile-First Indexing and How Does it Affect SEO?

Mobile-first indexing is a term you’ve probably come across recently if you’ve been staying on top of changes to the SEO landscape. Of course, that doesn’t guarantee that you know what it means—or how it can affect your work. Fortunately, it’s a fairly easy concept to grasp. However, it is still extremely important that you learn the details of mobile-first indexing and implement any changes it requires of you as quickly as you can. Doing so could save you a lot of difficulties and make your business much more competitive over the next few years. Indexing 101: What it Is … Continue Reading…

Google Web Spam: Tips to Protect Your Site from SPAM List

Google Web Spam: Tips to Protect Your Site from SPAM List

Frequent website visitors always caution new Internet users: “please don’t visit spam websites as it will harm your computer, laptop, and mobile devices.” We all know that SPAM materials frustrate us when we try to use websites for our personal and professional needs. In simple terms, SPAM is useless web materials that are created to disturb the usual business flow, harm competitors financially, damage the reputation of business rivals, and disturb website owners. Google always thinks about the providing the best results each time a person enters any keyword in its search bar. If your website contains SPAM materials, it … Continue Reading…

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SEO Trends 2018: Latest Google Algorithm Changes & Updates 2018

Search engines such as Google keep tweaking their search algorithm now and then. For the last two decades, there have been hundreds of major and minor algorithm changes. Some have had remarkable outcomes and impact on different sites. Some changes can result in a dip in your page rank, while others will leave you smiling. Discernment marketers need to be on their toes since search engine updates can show up anytime. Whereas a search engine like Google will effect minor changes, it so happens that they will roll out a major algorithm change in the range of their previous Panda … Continue Reading…

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7 Excellent Document Editing Software You Can Use in 2018

Excel sheets, Pdf files, powerpoint presentations and word files have a great role to play in everyone’s personal as well as work life. Every day you need to deal with a lot of such documents for the smooth functioning of your important projects. But sometimes, you come across situations when you need to do a lot of editing with these documents to achieve perfection. This is where third-party software or tools come into the picture that helps you to do necessary changes to your documents. Here are some of the best documents editing software you can consider using in the … Continue Reading…

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Are You Ready for Voice Search? Here’s 5 Steps to Optimize Your Content

Hummingbirds are very cool creatures. They flap their wings up to 80 times per second (more during mating season) and are amazingly agile – flying up, down, and sideways with ease. Maybe this is part of the reason that Google’s 2013 algorithm update was named “Hummingbird”. Prior to this update, getting a great SERP was based upon stuffing enough keywords into a piece of content to be indexed and ranked. Google decided to become agiler in its indexing – looking for contextual meaning and the intent of the user in his searches. And so, Google bots become agiler in their … Continue Reading…