How to Combine Conversion Rate Optimization (CRO) with SEO

How to Combine Conversion Rate Optimization (CRO) with SEO

Simply stated, Conversion Rate Optimization (CRO) is the new SEO. Every day the internet gets more complicated with Optimization marketing jargon: Search Engine Optimization, Landing page optimization, website optimization, local optimization, mobile optimization, content optimization and keyword optimization among others. So to add Conversion Rate Optimization is to complicate matters. To a layman, the term CRO can sound like another jargon that should be left to marketing geeks. For a long time, many people have heard so much about SEO, but not CRO and many of them are contented not to know anything about CRO. However, it is beginning to dawn on them—online business owners, bloggers, affiliate marketers etc—that CRO is actually a big deal and is interconnected with SEO. If SEO is casting a net wide while fishing, then CRO is catching the right fish. In other words, CRO is the art of converting traffic brought by SEO methods. CRO is what you do after getting the click. So after SEO, the next mountain to be conquered is CRO. Sure, you can work yourself lame, do everything that needs to be done to attract a tsunami of traffic to your site, but if none of those visitors are signing … Continue Reading…

google testing red slow label search results

Google Testing a “Red Slow Label” in Search Results for Slow Websites

The speed of a website is a crucial factor in deciding customer’s online satisfaction. Nowadays, people are loosing out patience to wait for slow loading websites as they have uncountable options to switch to in case they don’t like your website. Google is using this fact to test a “slow label” for search results pages that will warn the viewers before they open your site. This slow label might come out to be a game changer for searches made on Google. The basic idea of Google is to display a small red colored slow label next to the sites in the search results that run slow ass per Google standards (a website with load time more than 8 seconds is considered as a slow loading website). The main benefit of this slow label would be to enhance the overall surfing experience of a user. As most of the people will probably skip those websites which have the slow label mark. This might lead to change in the traffic heavily as a site which is on the first spot in search result but is marked as slow might not get any visitors. There are various tools available on the internet to … Continue Reading…

geography-datatype-sql-asp-net-mvc-development

How to Use GeoGraphy DataType of SQL in Asp.Net MVC Development

We are sharing this tutorial to let the developers know how to use Geography DataType of SQL to locate places within certain radius. You can read this post and learn finding Geocode of any address or zip code. This application is used to find the Locations within Radius. The user will select existing Address from drop-down and enter a radius in mile(s), and then click a button to get the Customer locations within a given radius of the selected address. Step 1 : Find Geocode of an Address For achieving this we have to find the Geocode of the selected Address first. Geocoding is the process of finding associated geographic coordinates (Latitude and Longitude) of that given location. For finding the Geocoding we can use Location services. There are many Geocoding APIs to find locations like google, Yahoo, Bing and many more. We are using Google map to find the Geocoding using asp.net. Using GoogleMaps.LocationServices.dll we can find the latitude and longitude. This service is designed for Geocoding static (known) addresses using a REST interface, for dynamic Geocoding of user-defined addresses. After give the reference to this googlemaps.locationservice.dll we can use that to find the location as per below code. var … Continue Reading…

Advancement-of-Android-Lollipop-over-iOS-8

Advancement of Android Lollipop Over iOS 8

The 2014 was the year of big releases, especially in the mobile world. The tech giants of mobile world Google & Apple released their latest mobile operating systems Android Lollipop and iOS respectively. Both of the mobile OS got a warm welcome by users & the mobile critics in spite of the fact that Android is ahead of iOS in terms of user’s quantity. Android is currently running on 84% of smartphones and stands far ahead of iOS that runs on only 12.3% of smartphones in the world. The release of both mobile OS’ happened in the same quarter of the year 2014 that continued the ever running mobile OS battle between Apple and Google. At some point both of the operating systems, displays similar high-tech advancements concerning security, display, media and camera, although have distinct ways to deliver these features. For example, both operating systems provide ‘smartphone personal assistance’, but through different apps, like Android have ‘Google Now’ while Apple has ‘Siri’. These advancements show their potential to win the mobile OS clash, but in the end only one is going to win. For now, Android Lollipop seems to be winning over iOS 8, Why? Here are some advancements … Continue Reading…

Google-Analytics

Remarketing with Google Analytics – Tips & Tricks

Remarketing campaigns are essential for most (if not all) advertisers. Your goal is those users who already know you, and you aim to help them become your future customers by providing a better web experience on your website. If you are now convinced how beneficial Remarketing can be we will take a deeper look at how to create your campaigns. We are going to use Google Analytics to create lists and organize the data that it is available to use, for example, time spent on page, location, technology and more. The essential part is that these lists will help us create much more specific and targeted campaigns. Remarketing usually requires advanced planning, since every list starts without any users and it is mandatory to gather enough data so you can consider starting your campaign. It is also recommended and considered as beneficial to set up your Remarketing lists before you have the budget available for your campaigns, this will help for your campaigns to be ready and good to go as soon as they are needed. We will now take a look how you can segment successfully your lists so you can run your Remarketing campaigns. How to use Google … Continue Reading…

android

The Evolution of Android

Android is one of the most popular and widely used operating systems throughout the world. This OS is based on Linux kernel having a UI based on the direct manipulation and is mainly designed for touchscreen gadgets. It is estimated that roughly 71% of the devices throughout the world are based on Android OS. Android has improved a lot since its early days when it struggled to compete with the revolutionary iPhone and Symbian OS. Even the first Android phone, HTC G1 didn’t get as good response as it should have. However, in six years Android has come a long way to become the most dominant OS triggering the “smartphone wars”. The source code for this system is released by Google under the open source license and allows the developers to tweak and customize it. Over the years, various versions of Android have released with the KitKat being the latest one. Following is a brief on the evolution of Android and some of its major releases.   Android Version 1.0 (G1) It lacked most of the common features that you will see in modern Android devices. There was no camcorder, no Microsoft Exchange and also no stereo Bluetooth. This version … Continue Reading…

google-panda-and-penguin-update

A Google Update Killed Me – Can I Make a Comeback?

It’s the worst-case scenario that millions live in fear of every single day. You open up your analytics account, check out the traffic from last couple of days and notice a drop of 50%, 75% or even up to 90% – literally overnight. And once you establish that this wasn’t a server problem, you come to the terrifying realisation that Google has worked its magic with another update and sent your site spinning into oblivion. So of course, this is the moment when doom and gloom takes over and proactivity goes out of the window. Your link building ‘efforts’ and chosen SEO copywriting services have killed-off your website and all hope is lost…right? Not necessarily – there’s always every possibility of a comeback, just as long as you’re willing to put in the effort and haven’t done something truly hideous/illegal that’s left you banned for life! Don’t Argue :: Google Update Probably the worst thing you can do after being dealt a bum-hand by Google is to try your luck at arguing with the powers that be. If history has taught us nothing else, it’s that doing so will earn you absolutely nothing positive and could make your lot even worse. … Continue Reading…

Google-Analytics

Google Analytics – Track your Business & Website Traffic

Google Analytics is the tool which offers the insight about the visitors’ activity on your website. It is a tool which is available free of cost and is suitable for both small and big businesses. This tool lets you know, how many visitors have viewed your site. It helps you to measure the overall traffic to your website and hence will help you to take necessary steps for improving your online marketing strategies. This tool can also be used in real time and most of the companies use this to track the record of visitors. This tool can provide you the accurate figures or results regarding the number of site visitors, time spent on your site by each of them bounce rate of your website etc. This all information lets you know about your site effectiveness in engaging the visitors. Higher the bounce rate, less effective will be your website and this shows that visitors are not satisfied with your website’s information. Here are some of the characteristics of Google Analytics which can help you to track your business: It is totally free :: Google Analytics Google Analytics is totally a free tool which is available online and require no … Continue Reading…

android vs windows phone

Android vs Windows Phone – The Smartphone Battle

Introduction (Android vs Windows Phone Battle): Smartphone market has become a highly contested battleground where pitched battles are being waged by the giants from mobile manufacturing segment flexing their muscles and wielding the different models loaded with several warheads called features and apps. These wars are making news in the smart phones arena for quite a while now. These giants are being supported by innumerable confederacies called third-party apps developers and features designers who are improving or replenishing the armoury of the giants by supplying improvised devices from time to time. The core issue of these smartphone battles is all about conquering the territories with sales and apps. Out of all the wars the one between Microsoft’s Windows Phone and Google-supported Android seemingly becoming intensified. Though Apple Inc.’s iPhone cannot be excluded from these wars, this article focuses more on how the competition is intensifying between windows cell phone and Android but brings in iPhone’s market data wherever its relevancy demands for it. In the United States market which is the hot bed for all new releases and sales strategies, certain strange marketing data is emerging. Kantar Worldpanel, a website dedicated to the consumer knowledge and market insight, has stated … Continue Reading…

Google Glass

Google Glass – Is It Good or Bad?

Google is never tired of inventing new technologies that are built around ultimate user experience up on which the users should way “Wow!” The developers at Google slog day in and day out to make the curious customers to get bejeweled with wonderful apps and be ever thankful to the inventor. With Google Glass, this internet and Android apps giant has pushed the boundaries far away from imagination. Glass, if it has to be described in single phrase, can be defined as “All-the-world-in-your-eyes”. What is Google Glass? Consumer electronic product, Gen Next gadget, ‘The Big Treat’ from Google or ‘the goggle from Google’ that does some kind of magic! Well, you can describe Google Glass with any of these phrases or all of them. On whole, it is an innovative product from Google for sure. Google Glass is an Android OS based ‘wearable, eyewear-like gadget’ which has a built-in projector and can display the screen of a smart phone while the phone sits pretty in the pocket or on a table or in a handbag. It takes the voice commands from the user, executes them and displays the results on the screen of the wearable-gadget. How Google Glass feels (Your feeling … Continue Reading…