google-search-engine-browser-chrome-seo

Google Featured Snippets – How They are Helpful?

Marketers across the globe believe that your brand getting verified can be the ultimate compliment in the digital world. We often hear people from all walks of life using words such as “Googling” or “Googled” when it comes to searching for something on the internet. This is because Google made its search engine the best, due to which it stays ahead in the tech world. Try searching something from a historical fact, scientific process, or even as cutting-edge AI-based tools, the Google search engine won’t disappoint you. Google attempts to understand a searcher’s objectives based on their searches and is, … Continue Reading…

google-search-engine-optimisation-seo

How to Use Google Rich Snippets With Your On-Site SEO Campaign?

Very often we come across the term ‘rich snippets’. While SEO experts might be well versed with it, not everyone seems to know of the same, particularly newbies. For starters, a snippet is an outcome or result that Google displays to users in the search results. Now there are two forms of snippets- rich and normal. A normal snippet would be something that we see in the form of a blue title page; the URL marked in green and then at the bottom is a brief outline or description of what the page is likely to contain. On the other … Continue Reading…

mobile-smartphone-google-search-engine-analytics-website-internet

What is Mobile-First Indexing and How Does it Affect SEO?

Mobile-first indexing is a term you’ve probably come across recently if you’ve been staying on top of changes to the SEO landscape. Of course, that doesn’t guarantee that you know what it means—or how it can affect your work. Fortunately, it’s a fairly easy concept to grasp. However, it is still extremely important that you learn the details of mobile-first indexing and implement any changes it requires of you as quickly as you can. Doing so could save you a lot of difficulties and make your business much more competitive over the next few years. Indexing 101: What it Is … Continue Reading…

Google Web Spam: Tips to Protect Your Site from SPAM List

Google Web Spam: Tips to Protect Your Site from SPAM List

Frequent website visitors always caution new Internet users: “please don’t visit spam websites as it will harm your computer, laptop, and mobile devices.” We all know that SPAM materials frustrate us when we try to use websites for our personal and professional needs. In simple terms, SPAM is useless web materials that are created to disturb the usual business flow, harm competitors financially, damage the reputation of business rivals, and disturb website owners. Google always thinks about the providing the best results each time a person enters any keyword in its search bar. If your website contains SPAM materials, it … Continue Reading…

google-algorithm-updates

SEO Trends 2018: Latest Google Algorithm Changes & Updates 2018

Search engines such as Google keep tweaking their search algorithm now and then. For the last two decades, there have been hundreds of major and minor algorithm changes. Some have had remarkable outcomes and impact on different sites. Some changes can result in a dip in your page rank, while others will leave you smiling. Discernment marketers need to be on their toes since search engine updates can show up anytime. Whereas a search engine like Google will effect minor changes, it so happens that they will roll out a major algorithm change in the range of their previous Panda … Continue Reading…

computer-work-laptop-document-editor-desk-office

7 Excellent Document Editing Software You Can Use in 2018

Excel sheets, Pdf files, powerpoint presentations and word files have a great role to play in everyone’s personal as well as work life. Every day you need to deal with a lot of such documents for the smooth functioning of your important projects. But sometimes, you come across situations when you need to do a lot of editing with these documents to achieve perfection. This is where third-party software or tools come into the picture that helps you to do necessary changes to your documents. Here are some of the best documents editing software you can consider using in the … Continue Reading…

voice-search-google-mobile-smartphone-technology-internet-seo

Are You Ready for Voice Search? Here’s 5 Steps to Optimize Your Content

Hummingbirds are very cool creatures. They flap their wings up to 80 times per second (more during mating season) and are amazingly agile – flying up, down, and sideways with ease. Maybe this is part of the reason that Google’s 2013 algorithm update was named “Hummingbird”. Prior to this update, getting a great SERP was based upon stuffing enough keywords into a piece of content to be indexed and ranked. Google decided to become agiler in its indexing – looking for contextual meaning and the intent of the user in his searches. And so, Google bots become agiler in their … Continue Reading…

SEO - Search Engine Optimization

10 Future Proof SEO Tips from the Experts You Should Follow

SEO changes constantly and year in, year out we see what once worked stops working. Future proofing your strategy is important. We asked a number of in the know marketers and SEOs with real sites of their own what they think is and will work now and in the future. Here are their thoughts: 1) Paid Adverts As we all know SEO doesn’t start to create traffic overnight – Google is a big and also a slow beast. Advertising your assets, whether via PPC or Facebook adverts can not only get the traffic in when you’re awaiting your pages to … Continue Reading…

404-error-not-found

Taking a Look at 404 Errors as a Successful Joomla SEO Approach

It is essential to try and avoid the 404 errors, mainly if these occur as a result of incompetent site-building. To a typical stakeholder, it can be a clear sign of a bad website design and may also give, and adverse signal to Google. As a website owner, you also need to ensure that your users never land on meaningless errors messages like ‘404 Page not found’. If you have a Joomla site, you need first to check and find that the page on this CMS for 404 error is too substandard. It will be completely different from the other … Continue Reading…

apps-business-commerce-data-desk-internet-office-social-media-technology

Exploring the Impact of Technology & Social Media on Today’s Businesses

Do you want to bring change to your business? Do you want to enhance your social presence? Well, you should think about implementing social media tools as well as making technical changes. It can seriously give a positive impact on your business. In this post, we will discuss seven technology trends that you need to accept for stepping ahead in the digital competition. You can put a serious impact on your business with proper and effective uses of these tools. Google – Redefining itself Google is undergoing radical transformation related to how to perceive and collect information as well as … Continue Reading…