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Smart Ideas to Create a Happening Business Facebook Page

April 25, 2017February 20, 2016 by Souvik Banerjee

The power of social media can hardly be ignored in today’s time. No matter whether you are a company, a blogger or any kind of service, social media can work as the most genuine and extensive marketing platform in more ways than one. While there are platforms like Twitter, Google Plus, Pinterest and Instagram, the most genuine and big platform for marketing is Facebook. Having an active page on Facebook makes a big difference for any business, and along with that, you also need to make sure that your page is popular enough. For the same, it is essential to … Continue Reading…

3 New Online Marketing Strategies to Try in 2016

April 25, 2017January 19, 2016 by Souvik Banerjee

It has become important for every entrepreneur to start the new year on the right note and nothing is better than that of starting with the online marketing strategies. The SEO along with social media and online advertising is said to have undergone several tweaks and changes last year. Hence, if the entrepreneur is eager not to be left behind the race, then it is considered to be the right time for trying out something new. 2016’s New Marketing Strategies that can be Tried Out 1. Connecting via LinkedIn Groups: LinkedIn during last November had announced few long-awaited enhancements to … Continue Reading…

4 Ways to Boost Social Media Engagement for your Brand

January 28, 2019December 29, 2015 by Souvik Banerjee

While you fret and crib over your brand’s social media pages being as stale as last month’s bread, there are professionals kicking it hard and in every way possible to make social media engagement happen. Still, the question stands unanswered, how? Obviously, getting more users to interact with your brand on online platforms is the most desirable thing you’ve been making all those efforts for. Be it managing the public pages or posting timely content on these, there has to be a definite strategy when you go about the whole process. With 2016 all set to witness 2.13 billion social … Continue Reading…

Social Login - Positives And Negatives For eCommerce Website 1

Social Login – Positives & Negatives for eCommerce Website

April 25, 2017September 8, 2015 by Souvik Banerjee

Social login is the new trend that is booming over the web and helping various businesses boost their conversion rates by encouraging the users to engage with their services. This login type refers to the registration of users with their existing identities on different social networking sites so that the businesses can have valuable permission-based data about the users. Social login allows the users to access a number of business websites with their social identities such as from Facebook, LinkedIn, Google+ and Twitter. Effortless login from these platforms helps the users avoid the registration requirements that they need to perform … Continue Reading…

Why Understanding Facebook Marketing is Important

April 25, 2017July 14, 2015 by Souvik Banerjee

Facebook is the most popular among social media networks. It has more than 1.35 billion users, 1.23 billion are active and over 945 million are active daily. Through Facebook, you can trackback the origin of your race; you can reconnect again with your childhood friends, long lost friends, faraway and distant relatives; or simply communicate with someone through Facebook. And to add to these facts, Facebook is one of the most effective ways of online marketing because of its wide connections among people. Selling your product before was limited only in the market place or in your local community. But … Continue Reading…

10 Must-Have Resources for Facebook Page Promotion

April 25, 2017July 8, 2015 by Souvik Banerjee

You have a business or a specific product you want to promote in social media, particularly in Facebook. You have created a Facebook page regarding this business. But would that be enough? Would you just sit in front of your computer and wait? That might not help you achieve your goals. You should look for resources which could guide you in promoting your Facebook page. Manage Facebook management with these marketing tips: 1. Your Profile and your Page Before you can create a Facebook Page, you must have logged in to your Profile. Use this Profile to promote your page, … Continue Reading…