digital-marketing

Digital Marketing – Do Not Misuse Technology for Your Own Benefits

Companies can sell their products and services across the web courtesy of digital marketing. This tremendous technological tool presents a world of possibilities which were unheard of during the analog era. While social media tools help to improve professional networking and product promotions, they also present possible risks such as damaging of professional image and conveying poor quality information. Nevertheless, there are ways in which organizations can prevent these potential risks. For this matter, the internet should be used appropriately. The commonly used social media tools If you open a business today and want the world to know about it, … Continue Reading…

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Top 7 Social Media Mistakes You Better Avoid in Your Digital Marketing Approach

It has only been a few short years since social media became a part of everyday life. However, it has quickly become an essential marketing tool for every business. Much like how websites used to only be for huge corporations and were unnecessary for small and medium-sized businesses, they are now used by almost everyone, and so is social media marketing. Even local independent businesses use Facebook pages for open and closing times, and other advertisements. It’s an accepted truth that if a client can’t find you on social media, they are more likely to go with another business than … Continue Reading…

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Social Media is Why Your Digital Marketing Efforts are Failing

When you are trying to rally up your companies marketing efforts, it is easy to see what other companies are doing and try to copy what you see them implementing. It’s easy to look over the shoulder of a competitor and see what they are up to, hoping to catch a glimpse at a suggestion that you should replicate. But when you do not fully understand what it is that they are doing, it is easy to waste a ton of time and money on going about it horribly wrong. Digital marketing efforts by companies put a focus on interacting … Continue Reading…

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7 Stellar Examples to Effectively Implement Newsjacking for Online Marketing!

Newsjacking is the process whereby brands capitalize on the news stories. The aim is to jump the bandwagon as well as to capture audience’s attention. If done in an efficient manner, you will have positive brand awareness. A double edged sword, done wrong it can backfire. The art of picking up the relevant story is essential here since only that can create value for your brand, in turn. PR of your brand will be off the roof! Now that we have learned what Newsjacking is all about (almost), for further understanding let’s see some examples in this regard. In the … Continue Reading…

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The Role of Facebook Behind the Rise of Donald Trump as President

A few months ago, when the campaigning for the presidential election was going on across the states, Mark Zuckerberg shared some thoughts that indicated he doesn’t like the newly elected president Donald Trump. He said, In fact, he was so much against the concept of deporting the immigrants and building the wall at Mexico border that he clearly stated, Zuckerberg loves freedom of speech Seeing such remarks, you may say that Mark is truly a liberal person. He may want a country where people can live freely without any fear of racism and enjoy the freedom of speech. However, no matter … Continue Reading…

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Social Media: It’s a Small Digital World After All

Businesses must think smarter if their marketing efforts are to reach as many of the right people as possible. Think of targeting potential customers rather than relying on a shotgun strategy that simply names your product to a large number of people, whether they are interested or not. Social media is a great way to get your message out and interact directly with potential customers who may, in turn, either help make or break your business with online reviews. Today’s internet is so vast that you not only need online marketing strategies, but you also need reputation management plans. A … Continue Reading…

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Is Influencer Marketing the Future of Marketing? (Infographic)

Looking for ways to leverage your marketing efforts? Why not try implementing influencers into your marketing strategy? Influencer marketing has recently been adopted by marketers across the globe in order to achieve their goals more effectively. There’s a good reason for this. Whether it’s with lead generation, boosting conversions, or gaining more loyal customers; influencer marketing has shown to be beneficial in improving all these aspects. Facts behind influencer marketing and its benefits If you’re skeptical about these claims, you might want to check out the findings of studies related to influencer marketing. The Launchmetrics study, for instance, has shown … Continue Reading…

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4 Instagram Marketing Innovations That You Can Implement Easily

Marketers all over the world are grappling with the opportunities presented by social media to enhance their brand presence, engage with customers more effectively, enable sales conversions and develop customer loyalty. Social media concepts and practices have also been in a state of dynamic flux with new platforms coming up regularly and customer preferences changing almost overnight. Just when marketers were getting used to the idea of establishing a brand presence on Facebook, Instagram with its focus on visual content has changed the rules of the game. It has taken on an almost universal appeal; there are now more than … Continue Reading…

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5 Staple Channels for Digital Marketing – More They Change, More They Remain Same

If you want to make it big in the industry, you need solid marketing services. However, with the constantly evolving digital world, things are rapidly changing and it’s difficult to say what works. Brings me to the dictum “The more things change, the more they remain the same”. And in our world, this means that the staple digital channels you use to market your product and build your brand will continue to be what we’ve outlined below. Of course, the techniques have changed – Google has changed its algorithm to weed out weak content, Facebook does more algorithm-based newsfeed than … Continue Reading…

Understanding Facebook Marketing

6 Simple Rules to Maximize Facebook Advertising Campaigns

Facebook has successfully proved itself as the social media King and billions of its active users have made it an excellent advertisement platform for advertisers and marketers. Facebook, which turned out to be the biggest rival of Google ads, has introduced various advertisement features ensuring big returns on investment. Undoubtedly, Facebook’s advertisement features are very flexible and friendly but many online marketers failed to understand how to get most out of it. It simply means you just need to understand basic principles to maximize your Facebook ad campaigns. Here are some rules to streamline your Facebook Advertising Campaigns: Rule 1: … Continue Reading…