Facebook Marketing

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Why Facebook is Blue – The Science of Colors in Marketing

Have you noticed how much of Facebook’s theme and branding is blue? Everything from the background to the app to text on its homepage tends to be a shade of blue. There are rumors that it is because Mark Zuckerberg is colorblind, which made blue the most vivid color he saw. However, multi-billion companies don’t make these kinds of choices haphazardly. Color and Marketing The truth is that humans are hardwired to process certain colors and images in a certain way, and it just so happens that blue has strong marketing value. One reason is that blue is not a … Continue Reading…

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Look Out for These 7 Facebook Marketing Hacks for Your eCommerce Store

Social media networks have become increasingly popular over the past few years. Facebook has recently introduced specific updates that support eCommerce marketing ventures. Start-ups, in particular, find social media marketing to be very intuitive and customizable. You get a space to post more content, interact with your customers and even lure potential leads into successful sales. The modern-day market is all about aesthetics and stats. You need to have the numbers on your side to create an impact in the industry. And what better platforms to gauge your brand’s reach than on social media? On Facebook, Instagram, and Twitter, each … Continue Reading…

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How to Use Twitter, Facebook & Instagram in Your Online Advertising Campaign?

Social media marketing is considered as the most effective tool for businesses to reach their targeted customers. If you are not using social media platforms in your online advertising campaign then you are missing out on a significant amount of business. Running an advertising campaign on social media channels such as Facebook, Instagram and Twitter will help you to drive leads and generate sales. Here we have listed some useful tactics that will help you to get the best out of your advertising campaign on social media channels. Use of Twitter in your online advertising campaign To run an advertising … Continue Reading…

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20 Social Media Best Practices for Online Marketing in 2019-2020

2018 has witnessed several additions and improvements in social media trends. You may have observed constant development in influencer marketing, video content and augmented reality. The year 2019 has half done and you may wonder what does this year has in store for you. It is also time to make predictions about social media practices that will be in strong focus in the upcoming year. Here is a list of social media best practices for online marketing that you must watch out for: 1. Chatbots Chatbots used in social media platforms will be a vital part of online marketing in … Continue Reading…

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How to Use Social Data Analytics to Launch a Successful Marketing Campaign?

Social media is here to stay for a while. And why not? There’s so much information it provides us with, and businesses draw great benefits from brand exposure they get on social media. The biggest advantage of being active on social media as a business is the abundance of social data and analytics. Using social media for marketing purposes doesn’t only mean getting more likes and shares. It’s also about boosting engagements and seeing what’s working for your business and what’s not. Whatever your marketing-related issue is, social data has a solution to that. Social Data Statistics Social media has … Continue Reading…

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New Ways to Use Facebook for Business Marketing in 2019

Social media is at its boom. Gone are the days when social media was utilized only by individuals as a means of communication and online socialization. The overall purpose has now gone far and is now being utilized by millions of businesses for marketing objectives. Facebook is one of the social media that have been popular in recent times. In fact, it has changed the entire concept of social media. Businesses consider it as a lucrative medium to evolve their marketing strategies. Here are some ways in which Facebook can be used for business marketing in 2019: 1. Facebook advertising … Continue Reading…

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How to Improve Your SMM Campaign? Here are 3 Effective Ways!

The expansion of social media created a substantial shift in our relations with the marketplace. Today, all businesses must follow online trends in order to become successful or at least stay relevant. Social media marketing (SMM) plays a big role in increasing a brand’s reputation, as well as reaching out to potential customers more effectively. While this method requires experts in the field of online marketing for it to be properly utilized, there are, nevertheless, some general tips you can use to bring your SMM campaign to the next level. Tools You Should Include on your SMM Campaign To better understand social … Continue Reading…

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How to Successfully Create an Influencer Marketing Campaign for ECommerce?

Influencers are emerging as a crucial link to bridge the gap between brands and relevant customers. Of millennials, 70% prefer to buy the products endorsed by their peers. Because of this, brands in all kinds of industries are creating influencer marketing strategies to drive sales and raise brand awareness. In fact, 86% of marketers used influencer marketing in 2017. It is only natural for your eCommerce brand to leverage influencer marketing to boost conversions. An eCommerce store needs to ensure a great shopping experience and an effective marketing campaign to increase its market share. Let’s take a look at the most important steps to create … Continue Reading…

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How to Market Your Brand – The Trends to Follow in 2018

If you’re looking to market your brand in 2018, good news! You no longer need to spend a large percentage of your budget on paper-based advertising or TV advertisements. In 2018, it’s easier than ever to market your brand. Due to advancements in consumer data collection online, businesses can now profile their customers and target their marketing strategies to the right audience at the touch of a button. However, although marketing and getting access to the right clientele is easier than ever, it also means that it’s even more important to be promoting your brands values and maintaining a good … Continue Reading…

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5 Hot Social Media Marketing Trends That Work for Every Marketer

Social media marketing strategies are as much important as the business itself. When you have a social page of your business to sell the services you are sure to gain extended benefits. Social media has already proven its capabilities in fetching the business right the doorstep of entrepreneurs. The proven abilities of social media marketing to facilitate the activities helping you reach the marketing goals along with providing you huge exposure comes along. Almost all the companies are taking the advantages by practicing the social media marketing trends. Thus, the challenge is to maintain that competitive edge that you attain … Continue Reading…