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Why Facebook is Blue – The Science of Colors in Marketing

Have you noticed how much of Facebook’s theme and branding is blue? Everything from the background to the app to text on its homepage tends to be a shade of blue. There are rumors that it is because Mark Zuckerberg is colorblind, which made blue the most vivid color he saw. However, multi-billion companies don’t make these kinds of choices haphazardly. Color and Marketing The truth is that humans are hardwired to process certain colors and images in a certain way, and it just so happens that blue has strong marketing value. One reason is that blue is not a … Continue Reading…

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Look Out for These 7 Facebook Marketing Hacks for Your eCommerce Store

Social media networks have become increasingly popular over the past few years. Facebook has recently introduced specific updates that support eCommerce marketing ventures. Start-ups, in particular, find social media marketing to be very intuitive and customizable. You get a space to post more content, interact with your customers and even lure potential leads into successful sales. The modern-day market is all about aesthetics and stats. You need to have the numbers on your side to create an impact in the industry. And what better platforms to gauge your brand’s reach than on social media? On Facebook, Instagram, and Twitter, each … Continue Reading…

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How to Use Twitter, Facebook & Instagram in Your Online Advertising Campaign?

Social media marketing is considered as the most effective tool for businesses to reach their targeted customers. If you are not using social media platforms in your online advertising campaign then you are missing out on a significant amount of business. Running an advertising campaign on social media channels such as Facebook, Instagram and Twitter will help you to drive leads and generate sales. Here we have listed some useful tactics that will help you to get the best out of your advertising campaign on social media channels. Use of Twitter in your online advertising campaign To run an advertising … Continue Reading…

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Facebook JavaScript Engine (Hermes) Boosts React Native on Android

Facebook has created an amazing JavaScript engine named Hermes to enhance the React Native applications operation on Android gadgets. The Facebook for Android devices engine is good for quick startup, leveraging closely-packed bytecode and ahead of time optimizing. Introducing the new JavaScript Facebook for Android devices tool can enhance startup time, lower the usage of RAM and lead to lesser application size. At the moment, the tool is an opt-in feature in React Native. The majority of Facebook react Native Android latest version products have started using this JavaScript tool. More information about Facebook for Android devices JavaScript engine JavaScript … Continue Reading…

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Privacy, Security & Health Risks of Social Media & How to Prevent Those

Social media has become one of the most vital parts of every single person’s life. One cannot imagine his/her life without having a day spent on social media. Facebook, Twitter, Gmail, WhatsApp, Snapchat, Instagram, and LinkedIn are some of the well-known social media websites. They have more than 100 million users all over the globe. While you use your social media accounts, there is someone who keeps on spying you and your social media accounts. These are the social media hackers who get through your accounts by getting your account credentials known. Along with this type of risk, there are … Continue Reading…

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New Ways to Use Facebook for Business Marketing in 2019

Social media is at its boom. Gone are the days when social media was utilized only by individuals as a means of communication and online socialization. The overall purpose has now gone far and is now being utilized by millions of businesses for marketing objectives. Facebook is one of the social media that have been popular in recent times. In fact, it has changed the entire concept of social media. Businesses consider it as a lucrative medium to evolve their marketing strategies. Here are some ways in which Facebook can be used for business marketing in 2019: 1. Facebook advertising … Continue Reading…

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10 Actionable Social Video Stats All Marketers Should Know in 2018

Nowadays, nobody can deny that video has already been crowned as the absolute king of content.  What is more, by 2019 video is expected to account for 80% of all global consumer Internet traffic. Social media certainly fuels this exponential growth with an increasing number of views on Facebook, Twitter, Instagram, and YouTube. Your brand can’t miss out on the opportunity to establish a meaningful conversation with your audience, to show your product’s unique features and build up brand awareness. In this article, we are going to list 10 essential social video stats and give actionable ideas to harness the … Continue Reading…

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7 Effective Social Media Marketing Tips For 2018

2018 is going to be a huge year for businesses all around the world. Regardless of the size and value of your business, you can still gain a lead over the competition. All you need to do is look outside of the box and put together an incredibly effective marketing campaign. Utilizing social media to your advantage is absolutely pertinent. With social media, you’ll be able to reach millions, if not billions, of individuals for free. Below, you will discover tips for putting together a successful social media marketing campaign this year. 1) Stay Active Some people use social media … Continue Reading…

A Cheat Sheet on Social Media Keyboard Shortcuts (Infographic)

A Cheat Sheet on Social Media Keyboard Shortcuts (Infographic)

Are you a social media manager, business owner, freelancer or marketer? If you are, it’s time to make social media keyboard shortcuts your new best friends. Besties make sure you don’t make a fool of yourself, right? They make sure that you mean what you say. Most of all, best friends are reliable. When you need them the most, they are there ready to help or offer a solution. With some practice, keyboard shortcuts can be invaluable tools to help you put your best social foot forward. What are keyboard shortcuts? They are a combination of keys on a keypad … Continue Reading…