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The Phenomenon of Leadership – The Theory, Conception & Analysis

Many theories try to explain the phenomenon of leadership. Perhaps the oldest of them, which has not lost its relevance today, is the theory of devils. It was created by identifying the qualities inherent in the ideal leaders – heroes. The essence of this theory is to explain the phenomenon of leadership by outstanding human qualities. Among the traits inherent in a political leader are usually called a sharp mind, strong will and determination, seething energy, outstanding organizational skills and, especially, a willingness to take responsibility and competence. The necessary qualities of modern political leaders in democratic countries are increasingly … Continue Reading…

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The Importance of a Good Domain Name for Your Startup and SEO

There is much information for start-up businesses available on the internet, but one thing I have noticed is there is room for an apparent breakdown of what is required – Domain name and SEO. Here are three reasons I have confidence in the basic advice I am going to give you to start on the right path:The difference between organic leads and social media leads is vast. Organic SEO is the Holy Grail of the search engine ranking world; your ROI will come over time. Of course, you will get leads from a paid marketing campaign while it is in progress … Continue Reading…

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10 Types of Charts/Diagrams for Better Project Management

The role of a project manager is quite critical in any organization. Even a little lack of coordination and communication can completely derail a project and hamper its overall projects. If you look at the rate of companies successfully running projects, you will be surprised to know that the number is quite low. Management of project involves organization of resources, cost, time and quality so there are endless factors to focus on. A project needs to juggle between resources, deadlines, milestones, budget, potential risks and more. Keeping a tab on so many factors can be really nerve-wracking and it is … Continue Reading…

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How to Use AI & Machine Learning on Your Startup Project?

Today, Artificial Intelligence (AI) and Machine Learning are one of the hot topics in the tech industry. In fact, Artificial Intelligence (AI) is impacting the business world more than our daily lives. Almost all young and start-up companies nowadays would like to talk about how they leverage Artificial Intelligence or Machine Learning. This helps them to make their product or service sound special and exciting. Such advanced technologies reduce the chances of error, thereby improving efficiency. Artificial Intelligence and Machine Learning go beyond human intelligence for offering solutions in different areas like Fintech, E-commerce, Education and Healthcare. Artificial Intelligence (AI) Artificial … Continue Reading…

Storytelling

3 Storytelling Tips for Entrepreneur Brand Building

We know that in building a brand, a product/service will be doing itself a favor. Only those brands, which have integrity and honesty, will survive in the rat race for customer eyeballs. In such a scenario, how does one create stories, which help increase sales? Creating stories about a brand or a service is a good ruse to increase sales. However, one needs to know from where to get material to narrate these stories. This article talks about three storytelling tips, which will stand you in good stead for entrepreneur brand building. Here, it is important to mention that the tips … Continue Reading…

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How to Do a SWOT Analysis for Your Small Business?

Running a business is not easy! From marketing and sales to the management of employees, there are endless things that require your attention. To run a successful business, it is important for the business owner to think strategically and have a vision. They need detailed business insights to create an effective business plan. Strategic business planning provides a roadmap to achieve your business goals. When it comes to business planning, thinking outside the box is necessary. The aim of every business is to stand out from its competitors, increase customer base and sales. Increase in revenue results in an increase … Continue Reading…

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Companies That Live Up to Their Branding Hype on Customer Satisfaction

For assured success in the current digital market, brands have to be authentic in their online marketing. This is especially so because people want authenticity in branding, particularly due to the prominence of advertising online. For brands, digital marketing is no longer only about getting seen by the market. But it is about ensuring that the message you put across is identifiable, relatable, reliable and verifiable. Basis of authentic branding As mentioned, authentic branding is not just rooted in growing visibility and recognition as is the case with traditional marketing. Instead, it focuses on ensuring that the brand builds trust … Continue Reading…

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Start Outsourcing and Grow Your Online Business Like a Pro

So, you’ve decided to join the rest of world and try your hand at starting an online business. What you’ve most likely discovered by now is that there is literally a laundry list of things to do, which has left you wondering where and how to start. Like most entrepreneurs, you want to learn and do every task entirely on your own. Having a “can-do attitude” is a great approach to tackling and mastering new tasks. However, few people can truly master every single aspect of build and grow their online business. Sure, there will be tasks you can easily master, … Continue Reading…

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Latest Internet Marketing Jobs Trends (Especially in India)

The internet marketing industry in India has grown by leaps and bounds in the last few years. It has reached its present worth $68 billion and is expected to observe an even higher growth in the coming years. It goes without saying that as this industry has expanded hugely, so have the career opportunities in this domain. In fact, a recent report has revealed that digital marketers were the most sought-after marketing professionals in 2015 as well as 2016 and they continue to remain on top in 2017 as well. Moreover, the fast-changing dynamics of internet marketing has not only … Continue Reading…