Storytelling

3 Storytelling Tips for Entrepreneur Brand Building

We know that in building a brand, a product/service will be doing itself a favor. Only those brands, which have integrity and honesty, will survive in the rat race for customer eyeballs. In such a scenario, how does one create stories, which help increase sales? Creating stories about a brand or a service is a good ruse to increase sales. However, one needs to know from where to get material to narrate these stories. This article talks about three storytelling tips, which will stand you in good stead for entrepreneur brand building. Here, it is important to mention that the tips … Continue Reading…

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How to Do a SWOT Analysis for Your Small Business?

Running a business is not easy! From marketing and sales to the management of employees, there are endless things that require your attention. To run a successful business, it is important for the business owner to think strategically and have a vision. They need detailed business insights to create an effective business plan. Strategic business planning provides a roadmap to achieve your business goals. When it comes to business planning, thinking outside the box is necessary. The aim of every business is to stand out from its competitors, increase customer base and sales. Increase in revenue results in an increase … Continue Reading…

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Companies That Live Up to Their Branding Hype on Customer Satisfaction

For assured success in the current digital market, brands have to be authentic in their online marketing. This is especially so because people want authenticity in branding, particularly due to the prominence of advertising online. For brands, digital marketing is no longer only about getting seen by the market. But it is about ensuring that the message you put across is identifiable, relatable, reliable and verifiable. Basis of authentic branding As mentioned, authentic branding is not just rooted in growing visibility and recognition as is the case with traditional marketing. Instead, it focuses on ensuring that the brand builds trust … Continue Reading…

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Start Outsourcing and Grow Your Online Business Like a Pro

So, you’ve decided to join the rest of world and try your hand at starting an online business. What you’ve most likely discovered by now is that there is literally a laundry list of things to do, which has left you wondering where and how to start. Like most entrepreneurs, you want to learn and do every task entirely on your own. Having a “can-do attitude” is a great approach to tackling and mastering new tasks. However, few people can truly master every single aspect of build and grow their online business. Sure, there will be tasks you can easily master, … Continue Reading…

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Latest Internet Marketing Jobs Trends (Especially in India)

The internet marketing industry in India has grown by leaps and bounds in the last few years. It has reached its present worth $68 billion and is expected to observe an even higher growth in the coming years. It goes without saying that as this industry has expanded hugely, so have the career opportunities in this domain. In fact, a recent report has revealed that digital marketers were the most sought-after marketing professionals in 2015 as well as 2016 and they continue to remain on top in 2017 as well. Moreover, the fast-changing dynamics of internet marketing has not only … Continue Reading…

10 Networking Tips for People Who Hate Networking

Everyone knows that importance of networking in business. It is what builds most of the important contacts and business. But if you are socially awkward or just hate small talk and networking in general, here are a few tips to help you get through the ordeal. 1) Be Persistently Punctual: Being the guy who’s late to the conversation already puts you in an awkward position which is not desirable, especially when you are dreading all the networking in the first place. So, be it a party or business gathering, always be on time, or rather preferably be early so that … Continue Reading…

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Compare the Top HRM Software (Human Resource Management)

Human resource management software is designed to automate workflows in the human resources area. This includes payroll, compliance, transactions, and various other HR duties. Rather than use different spreadsheets for various operations, all information is seamlessly organized in a single, centralized area. While the benefits of HRM software may seem clear to larger corporations, it’s not uncommon for small businesses and startups to feel exempt from needing that level of software management. With just a handful of employees are your belt, it’s easy to attempt to bootstrap your business and take care of those responsibilities in-house. However, any business that’s … Continue Reading…

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Effective Strategies to Become a Successful Blogger

Starting a blog is quite simple to accomplish; all one needs to do is to sign up with an online platform such as Blogger, create an attractive-looking page and then write. But, it is more than certain that, with the exception of a few close friends and family members, no one will ever visit your blog, much less read it. Blogging is paved with good intentions, but only a relative few are successful at it. They understand the rules and continue to put in the time and effort to achieve success. The novice blogger can one day join the ranks … Continue Reading…

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6 Quick Tips to Improve Your Business Operations

Operational proficiency is one of the most significant components that helps businesses to stay competitive and leads them straight to success. You can easily make consistent enhancements to create the biggest impact on your business. Here are 6 operational moves to extend profits and scale back expenses: 1. Review Your Business Plan A business plan is basically designed to magnetize investors and to provide a blueprint of your business. It must illustrate the goals, objectives, strategies, and suggests modes of operations for your business. It is essential to review your business plan thoroughly. The following tips might help: 2. Hire the Right People … Continue Reading…