Storytelling

3 Storytelling Tips for Entrepreneur Brand Building

We know that in building a brand, a product/service will be doing itself a favor. Only those brands, which have integrity and honesty, will survive in the rat race for customer eyeballs. In such a scenario, how does one create stories, which help increase sales? Creating stories about a brand or a service is a good ruse to increase sales. However, one needs to know from where to get material to narrate these stories. This article talks about three storytelling tips, … Continue Reading…

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How to Do a SWOT Analysis for Your Small Business?

Running a business is not easy! From marketing and sales to the management of employees, there are endless things that require your attention. To run a successful business, it is important for the business owner to think strategically and have a vision. They need detailed business insights to create an effective business plan. Strategic business planning provides a roadmap to achieve your business goals. When it comes to business planning, thinking outside the box is necessary. The aim of every … Continue Reading…

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Companies That Live Up to Their Branding Hype on Customer Satisfaction

For assured success in the current digital market, brands have to be authentic in their online marketing. This is especially so because people want authenticity in branding, particularly due to the prominence of advertising online. For brands, digital marketing is no longer only about getting seen by the market. But it is about ensuring that the message you put across is identifiable, relatable, reliable and verifiable. Basis of authentic branding As mentioned, authentic branding is not just rooted in growing … Continue Reading…

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Start Outsourcing and Grow Your Online Business Like a Pro

So, you’ve decided to join the rest of world and try your hand at starting an online business. What you’ve most likely discovered by now is that there is literally a laundry list of things to do, which has left you wondering where and how to start. Like most entrepreneurs, you want to learn and do every task entirely on your own. Having a “can-do attitude” is a great approach to tackling and mastering new tasks. However, few people can truly … Continue Reading…

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Latest Internet Marketing Jobs Trends (Especially in India)

The internet marketing industry in India has grown by leaps and bounds in the last few years. It has reached its present worth $68 billion and is expected to observe an even higher growth in the coming years. It goes without saying that as this industry has expanded hugely, so have the career opportunities in this domain. In fact, a recent report has revealed that digital marketers were the most sought-after marketing professionals in 2015 as well as 2016 and … Continue Reading…

10 Networking Tips for People Who Hate Networking

Everyone knows that importance of networking in business. It is what builds most of the important contacts and business. But if you are socially awkward or just hate small talk and networking in general, here are a few tips to help you get through the ordeal. 1) Be Persistently Punctual: Being the guy who’s late to the conversation already puts you in an awkward position which is not desirable, especially when you are dreading all the networking in the first … Continue Reading…

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Compare the Top HRM Software (Human Resource Management)

Human resource management software is designed to automate workflows in the human resources area. This includes payroll, compliance, transactions, and various other HR duties. Rather than use different spreadsheets for various operations, all information is seamlessly organized in a single, centralized area. While the benefits of HRM software may seem clear to larger corporations, it’s not uncommon for small businesses and startups to feel exempt from needing that level of software management. With just a handful of employees are your … Continue Reading…

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Effective Strategies to Become a Successful Blogger

Starting a blog is quite simple to accomplish; all one needs to do is to sign up with an online platform such as Blogger, create an attractive-looking page and then write. But, it is more than certain that, with the exception of a few close friends and family members, no one will ever visit your blog, much less read it. Blogging is paved with good intentions, but only a relative few are successful at it. They understand the rules and … Continue Reading…

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6 Quick Tips to Improve Your Business Operations

Operational proficiency is one of the most significant components that helps businesses to stay competitive and leads them straight to success. You can easily make consistent enhancements to create the biggest impact on your business. Here are 6 operational moves to extend profits and scale back expenses: 1. Review Your Business Plan A business plan is basically designed to magnetize investors and to provide a blueprint of your business. It must illustrate the goals, objectives, strategies, and suggests modes of operations for … Continue Reading…

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Tips for Creating Employee Work Schedules that Work for Everyone

As a business owner, it is vital to remember that your employees look up to you for guidance and leadership. It is your responsibility to make the difficult choices when the time arrives. In some cases, your employees may not agree with your decisions, but they’ll respect them nevertheless. One thing that can really sever the relationship between employee and employer is the working schedule. If you fail to create work schedules that work ideal for everyone, you’re going to … Continue Reading…