Tag: Email Newsletter | RS Web Solutions

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How to Create an Email Template with HTML & CSS?

February 10, 2020 by Souvik Banerjee

As both, designers and developers, one day your client will ask you for an email template for their newsletter of sorts. I must say that email templates are not that exciting simply because there is a big gap in support for HTML and CSS. You’d figure that in today’s age it wouldn’t be the case as we are pushing forward with HTML5 and CSS3. However, I am sad to say that when it comes to rendering emails that is by far not the case. The first thing to keep in mind when creating an HTML email template is the fact … Continue Reading…

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5 Things that Maybe Driving Your Blog Traffic Away

February 4, 2020 by Souvik Banerjee

Your blog is not just a piece of content but it is the documented form of your hard work and knowledge, and if it doesn’t reach the audience or if no one is reading it or appreciating it, then all your efforts go into vain. Also, mostly blogging is done to generate revenue but without the inflow of traffic, even the objective of monetizing fails to materialize. So, precisely the whole purpose of blogging is to get traffic, that too organic traffic. If you have just started blogging and wondering why you are not getting traffic, then perhaps it’s too early … Continue Reading…

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Email Marketing Decorum – 10 Do’s & Don’ts for Campaign Success (Infographic)

December 13, 2019December 14, 2019 by Souvik Banerjee

Email marketing is all about convincing your prospects to purchase from you. You are only given a few seconds for your email campaign to create an ever-lasting impression on your subscribers. But, most of the marketers do not believe in this strategy. They consider it to be dead in this new era of technology. If you are one among them, now is the right time to reconsider your notion. Let me make it clear – Email is here to stay! If done right, email marketing campaigns can still drive conversions and revenue. Here at the end of the article, you can find … Continue Reading…

14 ROI Metrics You Need to Track for Your Email Marketing Campaigns

September 6, 2019 by Souvik Banerjee

Email marketing is one of the most important modes of marketing your brand. It’s known for its high ROI, and that’s why email marketing still remains popular with marketers. In fact, for every $1 invested in it, you can get up to $32 in return. However, it can take quite some time to master the art of email marketing. Email marketing is similar to other forms of marketing in the sense that you need to set a goal when you’re starting out. Based on your goals, you can plan your email marketing campaign. There are a few common metrics that … Continue Reading…

Powering Email Marketing Strategy with Marketing Automation and CRM

September 6, 2019 by Souvik Banerjee

CRM and marketing automation is the new rage among the marketers, as they scout for new ideas and technologies to increase the leads for their sales team. These technologies have emerged as a perfect combination to sail the marketing campaign in the right direction and generate the best leads. It can also help in reaching the customers at each phase of the marketing funnel. As a marketer, you would be surely having these questions in your mind:You will get all the answers at the end of this blog!!!! Most of the organizations struggle in getting the quality leads, as they … Continue Reading…

Email Marketing Statistics You Need to Know in 2019 (Infographic)

August 6, 2019 by Souvik Banerjee

With the field of eCommerce exploding and companies trying to do their best to keep up, it is vital to measure your success. It is one thing to develop and implement a plan and quite another thing to track your results. If you want to really find out if your online marketing campaign is working then you need email statistics and other hard numbers that show you how successful your plan is. Read further to find out how to let our research and data gathering help you track the success of your online marketing campaigns. Email List Building Statistics Building … Continue Reading…

7 Useful Tips to Make Your Email Subject Line More Clickable

January 24, 2019 by Souvik Banerjee

Although the death of email gets declared almost every day, fortunately, that couldn’t be further from the truth. In reality, email is still one of the most important tools for both B2B and B2C companies. Because it allows them to reach out to their target audience in a relatively affordable way. For instance, 80% of retail professionals identify email marketing as their primary tool for keeping their customers, and in that aspect, it even beats social media. And when it comes to B2B companies, 59% of B2B marketers say that email is still the best channel for revenue generation. People … Continue Reading…

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Email Marketing Guide for Startups – All You Need to Know!

August 23, 2018 by Souvik Banerjee

Contrary to what some predicted when social media arrived on the scene, email marketing is not dead. On the contrary, the use of email is in fact growing. According to Statista, there were 3.7 billion email users worldwide in 2017, and by 2022 that number is predicted to grow to 4.3 billion. Email marketing is still a viable and highly effective tool in any digital marketer’s toolkit. When used properly, it is a fantastic way to connect with your prospects and customers in an increasingly personal way. But, how can you effectively leverage email marketing to drive results? Here, we … Continue Reading…

6 Effective Web Design Tips for Bloggers to Follow

January 8, 2018 by Souvik Banerjee

When writing a blog, you want to have a nicely-designed space to host your content, which means that having a well-built website with a nice design is important. Having good quality content is important, but often isn’t enough to draw in a reader and capture their attention. You may think that you have to have a background in web design in order to create a quality site to host your content, but all you need to get started are a few helpful tips and a little patience. Create a Logo Part of creating a brand for yourself includes designing a … Continue Reading…