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Email Marketing Guide for Startups – All You Need to Know!

August 23, 2018 by Souvik Banerjee

Contrary to what some predicted when social media arrived on the scene, email marketing is not dead. On the contrary, the use of email is in fact growing. According to Statista, there were 3.7 billion email users worldwide in 2017, and by 2022 that number is predicted to grow to 4.3 billion. Email marketing is still a viable and highly effective tool in any digital marketer’s toolkit. When used properly, it is a fantastic way to connect with your prospects and customers in an increasingly personal way. But, how can you effectively leverage email marketing to drive results? Here, we … Continue Reading…

6 Effective Web Design Tips for Bloggers to Follow

January 8, 2018 by Souvik Banerjee

When writing a blog, you want to have a nicely-designed space to host your content, which means that having a well-built website with a nice design is important. Having good quality content is important, but often isn’t enough to draw in a reader and capture their attention. You may think that you have to have a background in web design in order to create a quality site to host your content, but all you need to get started are a few helpful tips and a little patience. Create a Logo Part of creating a brand for yourself includes designing a … Continue Reading…

Email Marketing: A Guide to Successful Email Deliverability

May 2, 2017 by Souvik Banerjee

You might have mastered the art of email copywriting. And let’s say you write fantastic emails. But how can you ensure that your email reached the targeted recipients successfully? With so many competitors around, you definitely do not want to be blacklisted or unsubscribed. Moreover, modern email clients like Gmail or Yahoo or Outlook have deployed new ways to block spammers so that healthy conversations can happen. We have come up with a short guide for you to follow which can help you ensure that most (if not all) of your emails land up in the inbox of your recipients’ … Continue Reading…

Need Complete Newsletter Solutions within WordPress? Try These 5 Plugins.

April 25, 2017March 16, 2017 by Souvik Banerjee

Nеwѕlеttеr іѕ оnе of the most роwеrful ѕоurсе fоr hаvіng returning trаffіс. Thеrе іѕ nоthіng bеttеr than having lоуаl rеаdеrѕ thаt соmеѕ bасk for rеаdіng the nеw articles. Newsletters аrе rеаllу еffесtіvе to mаіntаіn the trаffіс fоr уоur wеbѕіtе. Email Nеwѕlеttеr is thе bеѕt way tо hеlр your readers fоr іnfоrmіng уоur uрdаtеd іnfоrmаtіоn. It’ѕ hard fоr the оwnеr оf a business tо сrеаtе thе рlаtfоrm for sending реrѕоnаlіzеd or similar еmаіlѕ tо its ѕubѕсrіbеrѕ. But fоr WordPress uѕеrѕ, nеwѕlеttеr WоrdPrеѕѕ рlugіnѕ mаkе it ѕіmрlе аnd flеxіblе to mаnаgе subscribers. Thе lоуаl trаffіс аlwауѕ truѕt уоu аnd if уоu аrе … Continue Reading…

The Best Premium WordPress Popup Optin Plugins to Get More Subscribers

April 25, 2017January 20, 2017 by Souvik Banerjee

In this article, I am going to share about some best quality premium WordPress popup optin plugin for increasing more subscribers on your website. So let’s get started with the list. 1) OptinMonster: OptinMonster is one of the most popular email optin plugins for WordPress. Look out the following features of OptinMonster: DEMO: To see a live working demo of OptinMonster you can visit the blog page of Shutterstock. 2) Bloom: Bloom is a plugin developed by ElegantThemes. There are six different display types in this plugin as well as lots of other customization options. You will get the following … Continue Reading…

7 Brilliantly Working Email List Building Plugins you can Try

April 25, 2017September 8, 2016 by Souvik Banerjee

Why are we talking about email list building? Customers are the lifeline of any business. Whether you have a small business or own a multinational company, you can’t survive unless you have a steady stream of customers buying your products and services. When it comes to enticing people into purchasing from you, the good old email still beats the newer kids on the block. According to a study; percentage of the purchase made via social networking, emails rank at the top with a whopping 66%, closely followed by direct mail (catalogs, letters, postcards etc) and telephone (24%). Facebook appears to … Continue Reading…

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4 Essential Tools to Measure Your Marketing Campaign Performance

April 25, 2017September 8, 2016 by Souvik Banerjee

Creating and implementing marketing campaigns are two main steps towards a successful brand, but these steps mean nothing if they are not followed by data monitoring. A quality business should not concentrate only on success. They should also focus on learning from the ups and downs a complex marketing activity comes with. And how else can you find the recipe for success if not by measuring the performance of your marketing strategies? It’s highly doubtful that a team can possibly remember what went wrong and what went well during a certain campaign. So, any spreadsheet with important KPIs in it … Continue Reading…

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Content Curation: 5 Tools and 5 Tricks

April 25, 2017May 16, 2016 by Souvik Banerjee

You’ve probably heard of and started using content curation on a regular basis. Most people attribute content curation to sharing other people’s content on social media for a few Likes and traffic. What most of them don’t realize is that content curation, like most marketing moves, requires experience and insight to become successful. Tools have become a must for content marketers, especially for curation. They help save a ton of time and money. They can also gather more information than individual searches and make sharing incredibly easy. Here are 5 such tools that everyone interested in content curation can check … Continue Reading…