When we talk about email sender reputation, we practically refer to the IP address that sells an email and its reputation. This is what signals to the email inbox provider if the email is likely to be a spam message or not. Several factors are taken into account when determining if an email sender is a spammer or not. Some of the most important things analyzed are quality of contacts, content quality, and how previous emails were received when sent …
With the growing trend of email marketing, it is essential to throw some light on its right usage. Email marketing is a concept to communicate with the mass in a sober manner without entering the personal space of prospects. The audience appreciates promotional emails more than promotional phone calls. This happens so because an individual opens the email as and when suitable for him/her. However, a phone call interrupts the prospect while busy. Therefore, email marketing is one of the …
In this technologically driven world, it has become critical for the business to become digital too. No business owner can overlook the importance of having a digital presence for their business. Without an online presence, a business will lose out on good opportunities as most of its customers and prospects are online. There is where marketing methods like blogging come into the picture. But, is having a blog sufficient to reach prospects and reap its overall benefits? Of course not! …
As both, designers and developers, one day your client will ask you for an email template for their newsletter of sorts. I must say that email templates are not that exciting simply because there is a big gap in support for HTML and CSS. You’d figure that in today’s age it wouldn’t be the case as we are pushing forward with HTML5 and CSS3. However, I am sad to say that when it comes to rendering emails that is by …
Your blog is not just a piece of content but it is the documented form of your hard work and knowledge, and if it doesn’t reach the audience or if no one is reading it or appreciating it, then all your efforts go into vain. Also, mostly blogging is done to generate revenue but without the inflow of traffic, even the objective of monetizing fails to materialize. So, precisely the whole purpose of blogging is to get traffic, that too organic …
Email marketing is all about convincing your prospects to purchase from you. You are only given a few seconds for your email campaign to create an ever-lasting impression on your subscribers. But, most of the marketers do not believe in this strategy. They consider it to be dead in this new era of technology. If you are one among them, now is the right time to reconsider your notion. Let me make it clear – Email is here to stay! …
Email marketing is one of the most important modes of marketing your brand. It’s known for its high ROI, and that’s why email marketing still remains popular with marketers. In fact, for every $1 invested in it, you can get up to $32 in return. However, it can take quite some time to master the art of email marketing. Email marketing is similar to other forms of marketing in the sense that you need to set a goal when you’re …
CRM and marketing automation is the new rage among the marketers, as they scout for new ideas and technologies to increase the leads for their sales team. These technologies have emerged as a perfect combination to sail the marketing campaign in the right direction and generate the best leads. It can also help in reaching the customers at each phase of the marketing funnel. As a marketer, you would be surely having these questions in your mind:You will get all …
With the field of eCommerce exploding and companies trying to do their best to keep up, it is vital to measure your success. It is one thing to develop and implement a plan and quite another thing to track your results. If you want to really find out if your online marketing campaign is working then you need email statistics and other hard numbers that show you how successful your plan is. Read further to find out how to let …
Although the death of email gets declared almost every day, fortunately, that couldn’t be further from the truth. In reality, email is still one of the most important tools for both B2B and B2C companies. Because it allows them to reach out to their target audience in a relatively affordable way. For instance, 80% of retail professionals identify email marketing as their primary tool for keeping their customers, and in that aspect, it even beats social media. And when it …