marketing

How to Supercharge Your Small Business Marketing?

Many small business owners fall into the trap of believing that there is not enough capital in the company to go big on marketing. But, in reality, this is exactly why marketing should be a priority. Any form of marketing should be considered as an investment rather than a cost and the key for small business owners is to work smarter, and not harder. Another temptation for small business owners is to go about their marketing in-house, in order to make it more cost-effective. Whilst on the face of it this seems to make sense, the truth is that using … Continue Reading…

free-paid-email-marketing-icon

Free Email vs Paid Email: What are the Differences?

Getting a domain name and hosting for your website are probably the two most important choices you’d have to make online. The third very important thing is the type of email you’re going to use: whether you choose a free email hosting or a paid one that’ll have your domain name in it. These things are the “life and soul” of your website, enabling it to reach global users and ensure that you’ll be able to scale with ease. However, when choosing a domain name, a web host, and an email host, you have to put a lot of thinking … Continue Reading…

smartphone-gadget-marketing-meeting-office-technology-work

How to Market Your Brand – The Trends to Follow in 2018

If you’re looking to market your brand in 2018, good news! You no longer need to spend a large percentage of your budget on paper-based advertising or TV advertisements. In 2018, it’s easier than ever to market your brand. Due to advancements in consumer data collection online, businesses can now profile their customers and target their marketing strategies to the right audience at the touch of a button. However, although marketing and getting access to the right clientele is easier than ever, it also means that it’s even more important to be promoting your brands values and maintaining a good … Continue Reading…