Email Marketing Decorum – 10 Do’s & Don’ts for Campaign Success (Infographic) - Featured

Email Marketing Decorum – 10 Do’s & Don’ts for Campaign Success (Infographic)

Email marketing is all about convincing your prospects to purchase from you. You are only given a few seconds for your email campaign to create an ever-lasting impression on your subscribers. But, most of the marketers do not believe in this strategy. They consider it to be dead in this new era of technology. If you are one among them, now is the right time to reconsider your notion. Let me make it clear – Email is here to stay! If done right, email marketing campaigns can still drive conversions and revenue. Below, at the end of the article, you will find … Continue Reading…

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Free Email vs Paid Email: What are the Differences?

Getting a domain name and hosting for your website are probably the two most important choices you’d have to make online. The third very important thing is the type of email you’re going to use: whether you choose a free email hosting or a paid one that’ll have your domain name in it. These things are the “life and soul” of your website, enabling it to reach global users and ensure that you’ll be able to scale with ease. However, when choosing a domain name, a web host, and an email host, you have to put a lot of thinking … Continue Reading…

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How to Market Your Brand – The Trends to Follow in 2018

If you’re looking to market your brand in 2018, good news! You no longer need to spend a large percentage of your budget on paper-based advertising or TV advertisements. In 2018, it’s easier than ever to market your brand. Due to advancements in consumer data collection online, businesses can now profile their customers and target their marketing strategies to the right audience at the touch of a button. However, although marketing and getting access to the right clientele is easier than ever, it also means that it’s even more important to be promoting your brands values and maintaining a good … Continue Reading…

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10 Pro Content Marketing Tools Your Small Business Can Use

If your small business hasn’t subscribed to content marketing tactics yet, now is a good time. But where do you start? There are literally hundreds of tools to choose from, and every one claims that it’s the best for your small business. It’s worthwhile to take a closer look at each and decide whether its assertions about top utility for small firms are valid. Here are some of the best small-business content curation and marketing tools as recommended by the pros. 1. Google Analytics Every company, large and small, should use Google Analytics. It’s free of charge and helps you shape … Continue Reading…