The Value of Developing Accurate Buyer Personas (Infographic)

The Value of Developing Accurate Buyer Personas (Infographic)

No matter what industry or field you’re in, understanding your customers is crucial to success. If you want to sell more of your product or service, you have to know what drives customers’ purchasing decisions. This is where buyer personas come in. According to HubSpot, personas can make websites 2-5 times more effective—yet, there are still many companies who are not using personas in their marketing and sales processes. If you’re unfamiliar with buyer personas, now is the time to learn. … Continue Reading…

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How is Virtual Reality Incorporating into the eCommerce Industry?

Do you remember those days, as children when we thought the future to be limited to flying cars and extra celestial travels? The cartoons and Sci-Fi then were flooded with such stuff. I remember myself telling my mom that we would go to the moon on vacation when I grow up. Little had I known that the future had much more to it than just space travels and flying cars? Today when looking back I wonder how far we have … Continue Reading…

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Tips to Ensure a Successful Product Launch for your Business

If you have lots of products and want to explore them all around the world then find here top quality suggestions and tips beneficial for you. Business achievement can be tougher than ever these days; this is also growing more and more. With more rivalry and a challenging economy, the risks behind every business choice can be the life or death of your business. These types of issues can mean the difference between a successful business and one about to … Continue Reading…

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5 Excellent Ways to Improve Your eCommerce Strategy

As more customers turn to the internet for purchasing, the consumer market is fast evolving to eCommerce solutions. More businesses are expanding online; products and services now available via the click of a button or the swipe of a finger. Studies have even shown that online customers are more loyal than those who shop in-store. For business planning to enter the eCommerce space, the process can be a bit overwhelming. While selling online provides countless opportunities for brands and retailers, … Continue Reading…

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5 Reasons Your Business Should Switch to VoIP in 2018

Communication – it’s one of the driving factors behind the success of any business. And despite the rise of mobile phones, social media, and email messaging, a good phone system is still relevant. Now, phone lines have their share of doubters and naysayers, but they forget one crucial point – technology is constantly evolving. New phone systems like VoIP (Voice over Internet Protocol) have lots of new features like voicemail, call management, call conferencing, and email to promote business growth. … Continue Reading…

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Essential Tools to Create a Sustainable Online Business

It’s no secret that the future of business is on the Internet. As the biggest online stores like Amazon and eBay are being joined by hundreds of thousands of smaller players that are selling a variety of goods and services through their virtual stores, it’s no surprise that eMarketer predicts double-digit growth to continue through 2020, when sales surpass $4 trillion. If you are still doing most of your business through a brick-and-mortar store then now is as good a … Continue Reading…

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Mastering the Art of Storytelling in Commerce – A Complete Guide

Storytelling is a treasured art. It goes back centuries as an ancient form of communication. It will always serve to entertain, inform, and educate mass audiences. Doesn’t it follow that this form of communication—written or verbal—should be used for promoting your products, services, and brand? If you want to be a highly successful business, using storytelling in your content is the key to success. The beautify of using storytelling marketing is that it’s so simple. Glenn Conradt, vice president of … Continue Reading…

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Recommended Practices for Boosting eCommerce Product Pages Sales

So, you have an eCommerce website, and obviously, your main aim is to dial up your sales and get traction on each and every product page of yours. But is that really happening? Guess not. Because what is really happening is that when a visitor visits your site, he or she wanders around a lot on different pages, without generally making up his mind for his for final purchase of the product. Are we right? Well, this is because you … Continue Reading…

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9 Ideas to Boost Your eCommerce Sales Using Discount

As a website owner, you wake up agitated in the morning, grab a cup of tea, and the first thought to hit you is, ‘how can I increase my online sales?’ After a few more sips, your next thought is, ‘how can I get prospects to stay in the funnel?’ Sounds familiar, doesn’t it? The truth is that today’s online consumers are tech-savvier than ever. Combine that with the fact that there are more online stores today than ever before, … Continue Reading…

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Reasons Why Every New Local Business Needs a Website

Are you in the process of opening a local business? Wondering what it will take to generate interest? Hoping to hit the ground running, as to give yourself the best chance of success? It goes without saying that there are many things you can do to spread the word about your new business. While it’s important to consider every last marketing strategy, here’s something you should keep in mind: a website is an absolute must. It’s easy to believe that … Continue Reading…

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