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Why Digital Marketing is Essential in This Modern World?

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With today’s highly competitive world, it has become essential for businesses to take the necessary steps to stay ahead of the competition. One of these essential steps is by considering digital marketing. Regardless of the industry you are in, digital marketing may benefit your business in many ways. In fact, it can make a difference to your success, especially if you combine it with traditional marketing. But why is digital marketing important? Here are some reasons why digital marketing is crucial in today’s modern world: Digital Marketing Helps You Monitor Your Campaigns and Optimize Them for Great Results One of …

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How to Sell your eCommerce Business Profitably?

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So, you’re a proud owner of an online eCommerce business that is growing in revenue, and now you want to sell it. You have probably invested countless hours of hard work and capital in building a profitable website, and now your goal is to get the most out of your investment. The overall process of sale could go smoothly. But before the sale, your website should be fully prepared. Below we will look at how to sell your eCommerce business and also, we will consider how to maximize your business’s overall selling price. What Makes an Online Website Valuable? The …

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How More Companies are Venturing in Digital Transformation in the Wake of the Health Crisis?

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The current coronavirus pandemic has definitely reshaped how society conducts business. Every industry, from retail to the education sector, now sees the importance of digital platforms in reaching their target audience. As a business owner, it’s now become necessary for you to meet consumers online. This is particularly true in today’s health crisis. Because people are encouraged to stay indoors to limit the movement of the virus. You have to accelerate the digital transformation of your business. To give you an idea of what to do for your business, here are a few ways that companies are transforming their strategies …

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8 Technologies That are Shaking Up the Transport Industry

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Today we’re more connected than ever. The rapid advance of globalization has completely changed the world economy, creating increasingly interconnected trade networks and fueling the production of new services and goods. Pretty much like in many other industries, globalization has also laid its hand on transport and logistic sectors, leading to an increase in international trade with lucrative prospects for businesses to capitalize on. As logistics and transport companies enjoy the dividends of a fruitful marketplace, it’s essential to note that globalization’s effect would not be possible at such a scale without the investment and innovation of these businesses, whose …

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8 eCommerce Trends We See More of in 2020 & Beyond

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Today, nearly 25 years later, the global eCommerce sales amounted to over $3.53 trillion and are projected to grow to $6.54 trillion in 2022. Online shopping has revolutionized retail, adapting shopping into something that meets the changing needs of modern-day customers. While more than two decades ago, eCommerce had limited capabilities, today, that’s not the case anymore. These are all changes that have taken modern-day eCommerce by storm from customization, enhanced return policies, or improved integration. So, if you’re still on the fence about what’s going to happen with eCommerce in beyond 2020, we’ve identified 8 trends that prove that eCommerce …

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8 Tips to Improve Customer Service on Your WordPress Website

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When you think of a great customer service experience, you’re probably imagining a helpful salesperson. They greet you as soon as you walk into the store, they’re willing and ready to assist you with anything you need, and perhaps they’re doing something memorable. Maybe they offer you a bottle of water, give you an unexpected discount, or even a free gift. This type of customer service is provided by businesses that know the value of their clientele, such as Tiffany & Co. or Bloomingdale’s. They know that great customer service experiences will keep their customers happy and coming back for …

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6 Common Myths About Starting A Shopify eCommerce Store

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We live in an era of digitalization and people have slowly got used to technology so much. People are enjoying the digital era to the fullest. Let me tell you that during the digital era, one of the businesses that has boomed so much is E-commerce. Yes, you heard that right! In this digital era, people are no more thrilled by the idea of retail shopping. Why waste your time roaming outside, when you can shop sitting at home in front of your desktop, with multiple options to choose from! However, the question here is how to distinguish yourself and …

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7 Reasons to Why Do You Really Need A Website for Small Business

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Are you that business owner who is doubting about having a website for a business with thoughts like — “I have enough customers”, “I am satisfied with my local & offline presence”, “Why to pay…when I can get the website for free”. Long story short, yes you do need a website no matter what size, intensity, or product/service-based business you own. You do need a website, but a really good one! With professional design & UX, rich attributes that could trigger your leads & sales, tempt people to come over and over again and create a brand story totally different …

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How to Create an Online Electronics Store Using WordPress?

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Shopping today isn’t what it used to be just a decade ago. We know that the share of e-commerce sales in total retail sales is increasing. We’ve seen huge brick-and-mortar chains perform massive close-downs of their stores in a struggle to stay competitive with nimbler businesses with a better understanding of how people shop for products. The way people shop has changed, but not in the way most people think it did. The online store didn’t kill the mall — the inability to integrate digital and physical did, and huge overhead helped. So even if you have a brick-and-mortar store …

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Best Online Marketing Strategies for eCommerce Websites in 2020?

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The eCommerce sector has become a highly competitive online industry. Whether selling sports gear, jewelry, clothing, or books, there are countless competitors in the internet marketplace, all vying for customers and clicks. Online retail now accounts for over $3.5 trillion sales around the world, and it’s an industry that’s growing incrementally year-on-year. As technology improves, there are fewer barriers to prevent people from entering this sector, and so more people than ever before are going online to realize their self-employment dreams. While there is a world of opportunity out there for those who are keen to exploit the potential of …

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