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Top 7 Ideas to Increase Online Print Orders for 2018 Festive Season

The holiday season is around the corner and eCommerce businesses have already started planning to capitalize on their online presence. Online presence requires investment and holiday season is the best time to get the return on this investment. Like other eCommerce businesses or online retailers, even print commerce or web to print businesses are also looking forward to making most of the holiday season. Here are top 7 ideas that will help print business to increase print orders for 2018 festive season: Recommended for you: How to Launch & Grow a Profitable Web-to-Print Commerce Website. 1. Cross Selling and Upselling … Continue Reading…

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How Customer Segmentation Can Enhance Your Marketing Strategy

You’re planning to send out re-engagement emails to drive conversions. But you don’t want to send out the email to loyal customers who have made a purchase recently, right? It could be annoying for them and you could risk losing their interest in your brand. That is the reason marketers need customer segmentation. One size doesn’t fit all and you have to plan your marketing strategies to deliver relevant messages to the right audiences at the right times. But what is a segmentation and how can you do it? Let’s take a closer look at segmentation to gain a better understanding … Continue Reading…

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The Big Six of an eCommerce Team – Who You Need to Hire and Why?

You want the job done well, you do it yourself. Well, there is a grain of truth in this philosophy. But starting up an eCommerce company and shouldering all the responsibilities, one can find 24 hours to be absolutely insufficient for a day. What is more, or what is worse for a business, taking on multiple tasks, one will probably fail to do any of them competently. If a team is a must, how large should it be to keep a web store operating properly? We understand that it is essential to be especially scrupulous about expenditures at the beginning … Continue Reading…

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How to Successfully Create an Influencer Marketing Campaign for ECommerce?

Influencers are emerging as a crucial link to bridge the gap between brands and relevant customers. Of millennials, 70% prefer to buy the products endorsed by their peers. Because of this, brands in all kinds of industries are creating influencer marketing strategies to drive sales and raise brand awareness. In fact, 86% of marketers used influencer marketing in 2017. It is only natural for your eCommerce brand to leverage influencer marketing to boost conversions. An eCommerce store needs to ensure a great shopping experience and an effective marketing campaign to increase its market share. Let’s take a look at the … Continue Reading…

How to Launch & Grow a Profitable Web-to-Print Commerce Website

E-commerce has witnessed an exponential growth over past decades! From making it possible for users to purchase products without leaving their desk to delivering orders right at the doorstep, e-commerce has changed the way people shop. It has also bought worth a lot of new concepts and solutions to suit different business types. One of the e-commerce trends that have gained popularity in recent times is the web-to-print e-commerce. Web-to-print e-commerce first entered the market with the onset of e-commerce in the 1990s. Since then web-to-print solution providers have been constantly expanding their solutions and bringing in new innovations in … Continue Reading…

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5 Niche Sectors to Consider for ECommerce Business Opportunities

The current state of retail is one of changing behavior and a massive shift in both spending habits and consumer expectations. According to some experts, more than 50% of Americans prefer online shopping. And e-commerce is growing at nearly 25% per year. And this pace will accelerate as millennials gain more financial power and the children of Generation X parents begin to shop. The future is digital, it seems to safe to say. And while it’s as easy as ever to start an online retail business in terms of selling platforms, drop ship supplies and inventory management tools, picking the … Continue Reading…

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eCommerce SEO Tips: 6 Essential SEO Tips for Your Online Store

One of the biggest challenges facing new eCommerce site owners is generating organic traffic. Another one is operating within a strict advertising budget. It’s already easy to see how these two objectives can clash with one another. However, there is a way the business owner can create a steady flow of organic traffic without having to constantly spend money on paid promotion, and that is through search engine optimization. But too many site owners are unaware of what separates good from ineffective SEO and don’t know where to start with their SEO strategy. In this article, we’re going to give … Continue Reading…

Generational Marketing: Reaching Customers One Age Group at a Time [Infographic]

Generational Marketing: Reaching One Age Group at a Time [Infographic]

Targeted marketing strategies are a crucial part of any type of communication between a consumer and a business. As a marketer, you cannot simply craft a message and hope it lands well with the audience. You need to know who you’re talking too, and you need to adjust your message to them. That usually means you need to segment your audience according to one of many factors. When you segment and address audiences according to their age group, you’re engaging in generational marketing; a tried and tested way of approaching marketing communications. Generational Marketing in the Era of Precise Targeting … Continue Reading…

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5 Proven Ways to Make Online Reviews Work for Your Business

Back in the old days, folks would hitch a ride on a wagon and trek into town for their monthly supplies. Towns typically had a sole proprietor responsible for general merchandise and wares. The introduction of the railways, automobiles, and the Internet superhighway dramatically changed the way we shop and the way businesses function. Perhaps the most innovative change of all is the pocket rocket known as the smartphone. Mobile functionality vis-à-vis smartphones, tablets, and even phablets are revolutionizing e-commerce and traditional business in ways we never imagined. Gone are the days when we preferred to take to the roads … Continue Reading…

Rich Salesforce Mobile Application Development Platforms

Rich Salesforce Mobile Application Development Platforms

Today, when this is the mobile era and around 95% of the people own mobile devices for which organizations are using cloud services. It has become imperative for various businesses to have a mobile application. Due to various technologies, Salesforce application can be built in just minutes and people can do it immediately in a hassle-free manner. There is a plenty of mobile app development tools that can help you in creating any mobile or web application and this may become difficult for you to choose the best one. This article will help you in choosing the right tool that … Continue Reading…