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5 Niche Sectors to Consider for ECommerce Business Opportunities

The current state of retail is one of changing behavior and a massive shift in both spending habits and consumer expectations. According to some experts, more than 50% of Americans prefer online shopping. And e-commerce is growing at nearly 25% per year. And this pace will accelerate as millennials gain more financial power and the children of Generation X parents begin to shop. The future is digital, it seems to safe to say. And while it’s as easy as ever … Continue Reading…

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eCommerce SEO Tips: 6 Essential SEO Tips for Your Online Store

One of the biggest challenges facing new eCommerce site owners is generating organic traffic. Another one is operating within a strict advertising budget. It’s already easy to see how these two objectives can clash with one another. However, there is a way the business owner can create a steady flow of organic traffic without having to constantly spend money on paid promotion, and that is through search engine optimization. But too many site owners are unaware of what separates good … Continue Reading…

Generational Marketing: Reaching Customers One Age Group at a Time [Infographic]

Generational Marketing: Reaching One Age Group at a Time [Infographic]

Targeted marketing strategies are a crucial part of any type of communication between a consumer and a business. As a marketer, you cannot simply craft a message and hope it lands well with the audience. You need to know who you’re talking too, and you need to adjust your message to them. That usually means you need to segment your audience according to one of many factors. When you segment and address audiences according to their age group, you’re engaging … Continue Reading…

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5 Proven Ways to Make Online Reviews Work for Your Business

Back in the old days, folks would hitch a ride on a wagon and trek into town for their monthly supplies. Towns typically had a sole proprietor responsible for general merchandise and wares. The introduction of the railways, automobiles, and the Internet superhighway dramatically changed the way we shop and the way businesses function. Perhaps the most innovative change of all is the pocket rocket known as the smartphone. Mobile functionality vis-à-vis smartphones, tablets, and even phablets are revolutionizing e-commerce … Continue Reading…

Rich Salesforce Mobile Application Development Platforms

Rich Salesforce Mobile Application Development Platforms

Today, when this is the mobile era and around 95% of the people own mobile devices for which organizations are using cloud services. It has become imperative for various businesses to have a mobile application. Due to various technologies, Salesforce application can be built in just minutes and people can do it immediately in a hassle-free manner. There is a plenty of mobile app development tools that can help you in creating any mobile or web application and this may … Continue Reading…

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How Influencers are Becoming the Salespeople for E-Commerce Brands

If you think of influencer marketing, you may think it’s a new trend. But that’s not exactly true. Earlier, brands worked with famous celebrities, sports personalities, or thought leaders to promote their products. It was the same idea. But with the internet and social media, the faces of this type of marketing have changed. Now we see ordinary people and everyday consumers building massive followings in different niches. These are the influencers to whom brands are shifting their attention. These … Continue Reading…

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Top 5 Ultimate Payment Gateway to Choose in India (2018)

ECommerce business is at all time high globally. They have created a financial discipline and survival. However, the questions that are still to be answered. Which payment gateway suited the best for my business? How to choose the best one for your online store? How do they charge per transaction and all? With evolving technology, several brands and startups have started building their orders and accepting payments with a variety of payment gateway. It is no wrong in saying that people … Continue Reading…

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10 Improvements to Make Your Online ECommerce Store More Successful

The vast potential of Internet has made it easier for businesses to target and reach out to a large number of people. ECommerce has removed the boundaries of location and area allowing businesses to target audience globally. Sales of eCommerce have grown at an average rate of 19 percent in the last decade and this trend is expected to continue in coming years. ECommerce sales are expected to triple in the next year itself. With customers growing tech-savvy and increasing … Continue Reading…

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3 Storytelling Tips for Entrepreneur Brand Building

We know that in building a brand, a product/service will be doing itself a favor. Only those brands, which have integrity and honesty, will survive in the rat race for customer eyeballs. In such a scenario, how does one create stories, which help increase sales? Creating stories about a brand or a service is a good ruse to increase sales. However, one needs to know from where to get material to narrate these stories. This article talks about three storytelling tips, … Continue Reading…

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Latest Twitter Statistics that All Marketers Should Know

Social media extend its reach to professional and personal spheres of our lives. The Social media platform statistics roll out now and then across the world to make the brands and businesses comprehend the benefits they can obtain from it. And one of the best platforms to reach a wide audience worldwide is Twitter. Besides being an excellent social networking site to publish news and generate brand awareness, the platform is availing more and more numbers of users every day. … Continue Reading…