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How to Successfully Relaunch a Business?

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For many ambitious entrepreneurs, success can prove elusive –– at least at first. Indeed, a huge number of small businesses fail to survive for even five years. And some businesses with initial promise may be forced to close their doors due to circumstances beyond their control. As such, it’s not unheard of for business leaders to resurrect old plans and relaunch a company from time to time. The first thing you really need to do is to go back to your existing customers and customer base (including potential customers and the potential customer database) and re-introduce yourself and your business …

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7 Tips to Help Your Business Adapt Following COVID-19

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COVID-19 has forced businesses to shift and adapt. The measures that the pandemic has brought include lock-down and social distancing, both of which directly impact businesses. It is important to adapt to these measures to make sure that your business stays afloat and safe. Here are 6 tips to help your business to thrive following COVID-19. Go Digital Lockdown and social distancing have meant that your consumers are spending more time at home than in shops. There are curfews that they need to abide by in hopes of curbing the spread of the virus. Many businesses have had to adapt …

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10 Tips to Boost Holiday eCommerce Sales Like A Pro

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eCommerce platforms are fast turning into the gateway to the world’s marketplace. And that’s evident in the number of visitors that large eCommerce platforms get daily. The holiday season is here, and eCommerce stores are bracing up for it by sharpening their marketing strategies. The aim of every eCommerce store owner is to turn its web visitors into customers, a phenomenon known as conversion rate. But that requires having the requisite knowledge of the process. There are numerous strategies that you can use to bring website visitors to your eCommerce platform and convert them into customers. This article is written …

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A Basic Guide from Setting Up M-Commerce to Generating Profits

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As the trends and popularity of smartphones are increasing, businesses have found a new way to reach the target audience. More than e-commerce solutions is the m-commerce development that has outstripped the traditional brick and mortar stores around the world. In recent years, the share of US online retail shopping has surpassed all the previous records. Considering the average time spent on the smartphone, businesses moving to mobile phones is no surprise. E-commerce made its place in our day-to-day lives recently. And now with e-commerce moving to our mobile phones, m-commerce is gaining popularity. Many of us often confuse the …

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10 Businesses That Are Booming in Covid-19 Pandemic

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The coronavirus is reshaping our world; it is forcing people to spend more time with their families, forcing people to clean themselves constantly and be more considerate about their intimate relationships. It has closed all the restaurants, pubs, hotels, casinos, theatres, and everything where a large no of people used to gather and eventually quarantining people in their houses with no physical contact with the outside world. The pandemic has unbelievably disrupted the whole world. From business to lifestyle and livelihood this tiny creature has turned our lives upside down overnight. Many businesses and industries such as travel, aviation, hospitality …

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Is SMS Marketing a Good Option for Small Business Owners in 2020-21?

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Text messaging isn’t only a convenient way to chat with your family and friends. If you are a small business owner, it can be a powerful marketing tool, especially in the coming year. Since people worldwide now utilize mobile technology devices, there’s a prevailing tendency to actively engage via text messaging than competing online media avenues such as social media or email. Many smartphone users have programmed their devices to alert them when a new text message arrives, and most messages are read within just several minutes of delivery. Thus, it has become a viable option to engage consumers. Some …

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7 Ways Personalized Mugs Can Invite More Sales Your Way

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Planting a seed of interest in a customer wins you half the battle; a good salesperson knows this. Some people are uncomfortable giving sales speeches, which limits them to grab a new customer. Introducing people to your brand in a friendly way can help you pass this barrier. Have you tried personalized mugs for promotion to invite more sales? Mugs are one of the cost-effective materials and provide an attractive canvas for your brand message or brand logos. A personalized mug can create a beautiful memory. They are very versatile and creative, which makes them perfect for making people happy. …

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How You Can Create A Business Website with Shopify?

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Shopify is, no doubt, one of the most popular, if not the most popular, eCommerce store solutions out there. It’s not without a reason—Shopify actually lets you build an online business website all by yourself. The stores that this eCommerce platform produces isn’t just any online store; they’re actually quality ones. You’ll enjoy a website that works and looks like a professional would have built it. In this post, you’ll learn how to create an eCommerce business website with Shopify. You’ll go through the entire process of building your eCommerce store, from a blank canvass to one fully-functional online store …

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Design Secrets of B2B vs B2C Websites – All You Need to Know!

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It’s always a matter of choice which website design will attract more to the clients. If we talk about B2B (Business to Business) clients, their decision stands upon functionality. Besides, if we talk about B2C (Business to Business) clients, the decision depends upon the appeal and looks.  The websites of both B2B and B2C (Business to Consumer) must be simple, precise, and esthetically pleasing. They should always focus heavily on user experience and must work consistently across devices. Knowing the difference between B2B and B2C projects will always help the designer deliver better results to your customers. In this article, …

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How to Optimize Your Website for Better Lead Generation?

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Having an online presence is not a choice anymore… it’s critical that every business has a website. A website has almost become the face of a business in today’s digital age. But then there are zillions of them out there on the web. So, what will make your website stand out so that your target audience will be compelled into initiating an inquiry or filling the form or clicking on that Submit button? It is here that a website needs to be optimized for better lead generation. After all, all successful business deals or sales originated as leads. Generating leads …

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