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5 Tips for Boosting the Marketing Strategy of your Business

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Running a business is a good way to earn a stable income. But you’ve also got to be ready to face the reality that it’s not always going to be smooth seas. Because the competition is so strong, you’ve got to be willing to undergo turbulent times. Rather than succumbing to this, however, you’ve got to rise above the competition. One of the best ways to achieve this is through employing a robust business marketing strategy. Marketing refers to all …

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How to Use Business Text Messaging to Boost Your Sales?

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The most effective way to sell is still a face-to-face meeting. But, if you have hundreds of clients all over the country or are developing an online business, it is often impossible or even economically unjustified to get a meeting with a buyer. The next most effective method is a phone call. But here also there are difficulties. Getting through to the customer has become a problem: he’s already too overwhelmed with the information he doesn’t want to waste time …

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Successful Business Startup: 19 Tips to Make Sure It Doesn’t Fail

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Let’s speak for real here. Starting a business isn’t easy. The ways in which you could start a business are changing. There is no doubt that entrepreneurship is our future. We have been barking about this for forever now. Because traditional jobs are clearly not cutting it. We know how big of a problem this is as we are seeing it happen right in front of us. But yet the majority of people keep doing the same thing again and …

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Matching Your Online Ad Campaign with Right Ad Formats: A Guide

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Online advertising is a fickle beast. Whilst it’s true that the fruits of adopting an online advertising strategy are now starting to rival, and indeed in some cases overshoot, other forms of promotion for your business, this is only really the case if you know precisely what you are doing. Advertising online is as easy as it is difficult. By this, we mean that the act of promoting a company, business or item, via online platforms is quite literally a …

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How AI & Machine Learning are Affecting the Future of eCommerce?

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ECommerce has been around since the mid-90s, which makes it prevalent for more than twenty-five years. It will not be wrong to say that it has completely changed the way of doing business across the world during this period. Today, even the most unorganized sectors of the world are moving forward to the digitization and online business. So, has eCommerce reached a saturation point? Many businesses worldwide have taken a step ahead in eCommerce by adapting to machine learning and …

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25+ Best Payment Gateways for Your eCommerce Website

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When running an eCommerce business, you need a way to accept payments. The importance of payment gateways is increasing as more and more people are looking to do business online. Many potential customers are being lost if the businesses have not integrated any payment gateway. The payment gateway for an eCommerce website is considered a tool, and it holds your online store’s success. People buy different items that your online store offers, but it can be possible with a proper payment …

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Opening an Online Store: Top key steps to take if you want to Succeed!

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If you are reading this you are probably a couple of steps behind your competition. If you don’t, in 2021, have an online store worth the value of the resources used to run and build it, then you need to get to work. Perhaps you run a physical store and have somehow managed to survive this long without an adequate online equivalent, or just want to start your own online store for a product and range you wholeheartedly endorse. The …

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How Public Records Can Help Your Business to Engage Customers?

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It’s amazing how often public records are totally ignored by businesses, who could be using them to strengthen marketing campaigns and better engage their customers. We live in an age where a huge level of public details is collected and they can all be used to better understand customers and their behaviors. Importance of Engaging Both Old and New Customers Customers expect more than just general mailshots and generic advertising campaigns. In the modern age, it is important to be …

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Documents and Protocols Your Business Needs for Cybersecurity

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Cybersecurity is one of the most important aspects of business in the wake of the coronavirus pandemic. When COVID-19 spread around the world, the FBI announced a 400% increase of reported cyber-attack complaints, illustrating the desperate situation companies and consumers face in terms of data security. But businesses are also facing economic issues that require cutting costs and redistributing resources in the most efficient manner possible. A concentrated effort, then, is required in securing the most vulnerable documents and protocols. …

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When Should You Consider Redesigning Your Online eCommerce Website?

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In this article, we will address the leading causes of poor eCommerce user experience that leads to high bounce rates, low conversion rates, and the poor influx of traffic. If you recognize one of these issues in your own online store, you should consider a thorough website redesign. Did you know that only 3% of eCommerce website visits convert into a product purchase? More often than not, the reason for poor customer acquisition and retention is in the website design. …

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