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How to Successfully Create an Influencer Marketing Campaign for ECommerce?

Influencers are emerging as a crucial link to bridge the gap between brands and relevant customers. Of millennials, 70% prefer to buy the products endorsed by their peers. Because of this, brands in all kinds of industries are creating influencer marketing strategies to drive sales and raise brand awareness. In fact, 86% of marketers used influencer marketing in 2017. It is only natural for your eCommerce brand to leverage influencer marketing to boost conversions. An eCommerce store needs to ensure … Continue Reading…

How to Launch & Grow a Profitable Web-to-Print Commerce Website

E-commerce has witnessed an exponential growth over past decades! From making it possible for users to purchase products without leaving their desk to delivering orders right at the doorstep, e-commerce has changed the way people shop. It has also bought worth a lot of new concepts and solutions to suit different business types. One of the e-commerce trends that have gained popularity in recent times is the web-to-print e-commerce. Web-to-print e-commerce first entered the market with the onset of e-commerce … Continue Reading…

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5 Niche Sectors to Consider for ECommerce Business Opportunities

The current state of retail is one of changing behavior and a massive shift in both spending habits and consumer expectations. According to some experts, more than 50% of Americans prefer online shopping. And e-commerce is growing at nearly 25% per year. And this pace will accelerate as millennials gain more financial power and the children of Generation X parents begin to shop. The future is digital, it seems to safe to say. And while it’s as easy as ever … Continue Reading…

7 Ways to Promote Your eCommerce Product without Being Salesy [Infographic]

7 Ways to Promote Your eCommerce Product without Being Salesy (Infographic)

Are you looking for new ways of promoting your e-commerce products on social media without annoying others with sales pitches? The ways that allow speaking directly to the target audience without sounding like a salesperson? Read on, you’ve come to the right place. Let me start by saying that selling products on social media requires a special approach that captures the interest of consumers in a way that they want to go to your website and see what the offer … Continue Reading…

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eCommerce SEO Tips: 6 Essential SEO Tips for Your Online Store

One of the biggest challenges facing new eCommerce site owners is generating organic traffic. Another one is operating within a strict advertising budget. It’s already easy to see how these two objectives can clash with one another. However, there is a way the business owner can create a steady flow of organic traffic without having to constantly spend money on paid promotion, and that is through search engine optimization. But too many site owners are unaware of what separates good … Continue Reading…

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The Best Way to Develop an ECommerce App You May Now Know

Smartphones and tablets are taking over! With billions of users all over the globe, consumers continue to use mobile gadgets to source for the products and services they need. Forrester’s report on 2018 best retail practices in regards to mobile web predicts that retail sales through smartphones will grow at a CAGR (compound annual growth rate) of 18%. The report also forecasts that in 2018 smartphones will impact more than a trillion of US retail sales at some point through … Continue Reading…

Generational Marketing: Reaching Customers One Age Group at a Time [Infographic]

Generational Marketing: Reaching One Age Group at a Time [Infographic]

Targeted marketing strategies are a crucial part of any type of communication between a consumer and a business. As a marketer, you cannot simply craft a message and hope it lands well with the audience. You need to know who you’re talking too, and you need to adjust your message to them. That usually means you need to segment your audience according to one of many factors. When you segment and address audiences according to their age group, you’re engaging … Continue Reading…

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5 Proven Ways to Make Online Reviews Work for Your Business

Back in the old days, folks would hitch a ride on a wagon and trek into town for their monthly supplies. Towns typically had a sole proprietor responsible for general merchandise and wares. The introduction of the railways, automobiles, and the Internet superhighway dramatically changed the way we shop and the way businesses function. Perhaps the most innovative change of all is the pocket rocket known as the smartphone. Mobile functionality vis-à-vis smartphones, tablets, and even phablets are revolutionizing e-commerce … Continue Reading…

Rich Salesforce Mobile Application Development Platforms

Rich Salesforce Mobile Application Development Platforms

Today, when this is the mobile era and around 95% of the people own mobile devices for which organizations are using cloud services. It has become imperative for various businesses to have a mobile application. Due to various technologies, Salesforce application can be built in just minutes and people can do it immediately in a hassle-free manner. There is a plenty of mobile app development tools that can help you in creating any mobile or web application and this may … Continue Reading…

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How Influencers are Becoming the Salespeople for E-Commerce Brands

If you think of influencer marketing, you may think it’s a new trend. But that’s not exactly true. Earlier, brands worked with famous celebrities, sports personalities, or thought leaders to promote their products. It was the same idea. But with the internet and social media, the faces of this type of marketing have changed. Now we see ordinary people and everyday consumers building massive followings in different niches. These are the influencers to whom brands are shifting their attention. These … Continue Reading…