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Putting the Strategy Back on Your Digital Marketing

Every business knows it needs to invest in digital marketing and branding in order to be competitive today, but very few take the necessary time to strategize prior to implementation. This can create serious flaws that are not apparent until much later. Why Strategy Matters One way to define strategy is “a plan of action or policy designed to achieve a major or overall aim.” Some business owners and marketing specialists presume they can feel their way through marketing, but … Continue Reading…

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5 Fruitful B2B eCommerce Trends to Watch in 2018

If someone told you that liquids and gases are not the only shapeshifters in this world, you probably will not believe it. But tell you what; eCommerce is the new shapeshifter in the world. It constantly changes its trends. You might ask why? Well, the whole business world is constantly evolving and eCommerce a kind of business does evolve too. If it maintains stability you should probably know that it is not going well or soon it will dwindle down. … Continue Reading…

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How to Boost Your Sales Team’s Results with Professional Reports

Sales teams need to keep themselves in a feedback loop. Staying out of the loop is like being a sniper without high-precision optics: you’ll end up missing your targets. And every sales team does have its targets that need to be met. How do you achieve precision in meeting your sales goals? One of the most basic, yet often overlooked ways is to maximize the potential of professional sales reports. What are Sales Reports? Let’s use an example that seems … Continue Reading…

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Ultimate Guide to Rank Your E-Commerce Site in SERP

E-commerce business is one of the most lucrative online businesses and you will find a large chunk of entrepreneurs who are keen to start their own e-commerce businesses and the rush is there to stay for a longer period of time. If we consider the consumer’s point of view, they have nothing to lose as they are wholeheartedly accepting e-commerce businesses with both the hands. Online consumers prefer things that can save their time, energy and money and e-commerce businesses … Continue Reading…

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Is Posting Fake Reviews for Your Online Business Worth the Risk?

Ever sit back and wonder how your competitors are raking in hoards of glowing reviews despite all of your constant efforts to get your customers to write just one? You may be somewhat relieved to know that a lot of online businesses are paying different freelancers to write those reviews for them. This means a lot of the reviews you see on sites like Yelp or other popular review sites are fake reviews. Those of us who run an online … Continue Reading…

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How to Promote Your Brick-and-Mortar Store Online

Although online stores are very much in vogue these days, there is no reason to assume that someone cannot promote their business online simply because it’s a brick and mortar store. Nowadays most of your potential customers would Google any particular product/service they intend to purchase before heading to the store. If you are looking to reach out to more customers, then having an online presence is an absolute prerequisite. A website along with social media pages would help you … Continue Reading…

The Value of Developing Accurate Buyer Personas (Infographic)

The Value of Developing Accurate Buyer Personas (Infographic)

No matter what industry or field you’re in, understanding your customers is crucial to success. If you want to sell more of your product or service, you have to know what drives customers’ purchasing decisions. This is where buyer personas come in. According to HubSpot, personas can make websites 2-5 times more effective—yet, there are still many companies who are not using personas in their marketing and sales processes. If you’re unfamiliar with buyer personas, now is the time to learn. … Continue Reading…

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How is Virtual Reality Incorporating into the eCommerce Industry?

Do you remember those days, as children when we thought the future to be limited to flying cars and extra celestial travels? The cartoons and Sci-Fi then were flooded with such stuff. I remember myself telling my mom that we would go to the moon on vacation when I grow up. Little had I known that the future had much more to it than just space travels and flying cars? Today when looking back I wonder how far we have … Continue Reading…

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Tips to Ensure a Successful Product Launch for your Business

If you have lots of products and want to explore them all around the world then find here top quality suggestions and tips beneficial for you. Business achievement can be tougher than ever these days; this is also growing more and more. With more rivalry and a challenging economy, the risks behind every business choice can be the life or death of your business. These types of issues can mean the difference between a successful business and one about to … Continue Reading…

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5 Excellent Ways to Improve Your eCommerce Strategy

As more customers turn to the internet for purchasing, the consumer market is fast evolving to eCommerce solutions. More businesses are expanding online; products and services now available via the click of a button or the swipe of a finger. Studies have even shown that online customers are more loyal than those who shop in-store. For business planning to enter the eCommerce space, the process can be a bit overwhelming. While selling online provides countless opportunities for brands and retailers, … Continue Reading…