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How Customer Segmentation Can Enhance Your Marketing Strategy

You’re planning to send out re-engagement emails to drive conversions. But you don’t want to send out the email to loyal customers who have made a purchase recently, right? It could be annoying for them and you could risk losing their interest in your brand. That is the reason marketers need customer segmentation. One size doesn’t fit all and you have to plan your marketing strategies to deliver relevant messages to the right audiences at the right times. But what is a segmentation and how can you do it? Let’s take a closer look at segmentation to gain a better understanding … Continue Reading…

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Top 10 eCommerce Platforms to Consider When Choosing Between Open Source vs Commercial Solutions

An eCommerce store is a must for most online retail businesses today, but with so many free open source platforms and commercial solutions available, is it necessary to pay and which do you choose? No matter which avenue you go down, it’s not enough to just have an eCommerce store. It needs to be well design and serve both as a marketing tool for your business, as well as a service through which customers can buy your products. Customers need to have the option to pay for them and have them shipped to a location of their choice. User experience … Continue Reading…

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5 Alternative Uses of WooCommerce Using These Popular Extensions

The WooCommerce platform is the power behind an impressively large number of e-commerce websites. BuiltWith reported that as of February 2018, there were 2,241,106 online stores using the software to power their transactions. However, WooCommerce isn’t only a successful WordPress shopping cart platform, it can do much more than that. We’ve listed some of the most popular WooCommerce extensions which can enable you to do much more than you may have realized. 1. Subscription Boxes with WooCommerce Subscriptions The subscription box business model is to sell customers a themed range of products, once a month or more frequently depending on … Continue Reading…

Magento Vs Shopify Vs WooCommerce: Which Platform to Choose?

Magento Vs Shopify Vs WooCommerce: Which Platform to Choose?

Because of several reasons, these days, there is a great demand for E-commerce websites. Generally, tech-savvy people prefer buying products online rather than visiting brick and mortar shops. So, business brands go online with an E-commerce website to reach out to a large number of audience easily within a few days and ensure the sale of their products in bulk on a daily basis. To be frank, most companies have a limited budget for the development of E-commerce portals. Only a few of them have abundant budgets to get started from scratch as the creation and successful management of E-commerce … Continue Reading…

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The Big Six of an eCommerce Team – Who You Need to Hire and Why?

You want the job done well, you do it yourself. Well, there is a grain of truth in this philosophy. But starting up an eCommerce company and shouldering all the responsibilities, one can find 24 hours to be absolutely insufficient for a day. What is more, or what is worse for a business, taking on multiple tasks, one will probably fail to do any of them competently. If a team is a must, how large should it be to keep a web store operating properly? We understand that it is essential to be especially scrupulous about expenditures at the beginning … Continue Reading…

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How to Successfully Create an Influencer Marketing Campaign for ECommerce?

Influencers are emerging as a crucial link to bridge the gap between brands and relevant customers. Of millennials, 70% prefer to buy the products endorsed by their peers. Because of this, brands in all kinds of industries are creating influencer marketing strategies to drive sales and raise brand awareness. In fact, 86% of marketers used influencer marketing in 2017. It is only natural for your eCommerce brand to leverage influencer marketing to boost conversions. An eCommerce store needs to ensure a great shopping experience and an effective marketing campaign to increase its market share. Let’s take a look at the … Continue Reading…

How to Launch & Grow a Profitable Web-to-Print Commerce Website

E-commerce has witnessed an exponential growth over past decades! From making it possible for users to purchase products without leaving their desk to delivering orders right at the doorstep, e-commerce has changed the way people shop. It has also bought worth a lot of new concepts and solutions to suit different business types. One of the e-commerce trends that have gained popularity in recent times is the web-to-print e-commerce. Web-to-print e-commerce first entered the market with the onset of e-commerce in the 1990s. Since then web-to-print solution providers have been constantly expanding their solutions and bringing in new innovations in … Continue Reading…

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5 Niche Sectors to Consider for ECommerce Business Opportunities

The current state of retail is one of changing behavior and a massive shift in both spending habits and consumer expectations. According to some experts, more than 50% of Americans prefer online shopping. And e-commerce is growing at nearly 25% per year. And this pace will accelerate as millennials gain more financial power and the children of Generation X parents begin to shop. The future is digital, it seems to safe to say. And while it’s as easy as ever to start an online retail business in terms of selling platforms, drop ship supplies and inventory management tools, picking the … Continue Reading…

7 Ways to Promote Your eCommerce Product without Being Salesy [Infographic]

7 Ways to Promote Your eCommerce Product without Being Salesy (Infographic)

Are you looking for new ways of promoting your e-commerce products on social media without annoying others with sales pitches? The ways that allow speaking directly to the target audience without sounding like a salesperson? Read on, you’ve come to the right place. Let me start by saying that selling products on social media requires a special approach that captures the interest of consumers in a way that they want to go to your website and see what the offer is all about. For eCommerce businesses, social media is one of the most important sources of traffic. So they need … Continue Reading…

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eCommerce SEO Tips: 6 Essential SEO Tips for Your Online Store

One of the biggest challenges facing new eCommerce site owners is generating organic traffic. Another one is operating within a strict advertising budget. It’s already easy to see how these two objectives can clash with one another. However, there is a way the business owner can create a steady flow of organic traffic without having to constantly spend money on paid promotion, and that is through search engine optimization. But too many site owners are unaware of what separates good from ineffective SEO and don’t know where to start with their SEO strategy. In this article, we’re going to give … Continue Reading…