ecommerce-seo

7 Essential SEO Tips for Your eCommerce Site

If your business is planning on selling any products or services via the World Wide Web, ranking higher than your competitors on Google is an absolute necessity for potential customers to find you. The truth is there is no point of crafting a fancy website with amazing products at the best prices if your site cannot be found on the page of search results on Google. After all, studies have shown that websites ranked number one receive an average click-through rate of 36.4%, which is more than double the rate for the number two spot. In order to ensure that … Continue Reading…

online-marketplace

Online Marketplace – Comparison of eCommerce Platforms

Online Marketplace is a business place where business is done through internet. All business processes like sell and buy are performed through online marketplaces. The products on online marketplaces can be from multiple vendors, may be stores, brands or persons in the same marketplace platform. All the marketing strategy for attracting customers and money transaction processes are handled by marketplace owner while manufacturing and product shipping is dealt by third party vendor. This way, the manufacturer is able to sell his own products directly and marketplace owner is able to avoid holding stocks. This type of supply chain management is … Continue Reading…

ecommerce-database-dba

Planning an eCommerce Platform? Think Database First

The power of eCommerce today cannot be gainsaid. This is the future of business and as an entrepreneur you need to tap into this rich market. E-marketer has already projected that eCommerce sales will hit $1.5 trillion by end of 2014, an increase of 20.1% from 2013. Leveraging on eCommerce Database However, your eCommerce page is only as successful as the database you use. The days when using HTML, JavaScript and CSS was enough for your website are long gone. To leverage on your eCommerce site you have to incorporate database-driven or dynamic website. As an entrepreneur, your eCommerce website … Continue Reading…

ssl-secure-sockets-layer

SSL: The Backbone of Doing Business over the Internet

To know whether SSL is a backbone of an online business over the internet, let’s understand what exactly is SSL? SSL stands for Secure Sockets Layer. It optimizes your website for security and trust. It establishes an encrypted link between a server & a client and offers secure transaction to customers during online shopping. To use the SSL protocol, a web server requires the use of an SSL certificate. Today, eCommerce is the most demanding businesses in the market & millions of e-Business providers use the SSL protocol to protect customer’s online transaction information. SSL is really important on the … Continue Reading…

magento b2b commerce

Magento – Can it be Geared for B2B Commerce?

One can’t overstate the fact that Magento eCommerce has brought transformational changes in the way B2C businesses operated. The companies with the B2C model have been able to reach a much larger band of audience owing to the web platform that makes it easier for them to broadcast their services and products to a whole new array of consumers. Now, Magento needs to spread its wings. While everything looks great for the B2C model, Magento needs to branch out to the B2B model to help out the companies that have clients who are much more tech-savvy, and have a relatively … Continue Reading…

eCommerce-Software-Tools

6 Important eCommerce Software Tools for Web Store Owners

So you have decided to have an online store but don’t know what are the essential requirements or tools to get started! Sometimes it could be painstaking to nail down performance oriented software’s. Don’t get confused by many options that the eCommerce software tools offer you. If you are one of those who are pondering over some useful software’s to be used for your eCommerce platform then look no further. We will be listing down some of the most vital and cost effective software tools for you to go on a roll with your web store. Let’s understand the two … Continue Reading…

Magento

Magento – What makes Magento such a Great Tool

Magento made its foray into the world of website development and design in the first quarter of the year 2008. Magento is a robust, user-friendly and flexible open source web application. Acquired by eBay in 2011, it has brought a sea of change in the field of website development and design. It is the most trusted content management system present today. The dynamic design is good for both web and mobile platform and the design makes it adaptable, scalable and flexible too. Customization is a great feature of Magento. It can be customized as per the needs of the customer. … Continue Reading…

fast-slow-time-watch-clock

Faster eCommerce Websites – Crucial for Increasing Sales

Do you get frustrated with time-consuming page loading or a slow eCommerce website response? Of course yes! We all have faced slow page loading response several times when we visited internet world, especially online shopping sites. But did you ever give it a thought that it might result to a dip for sales? In the present scenario where eCommerce is taking the front seat with racing speed, slow sites are considered as the silent killer of online businesses. To meet the targeted profits and customers base, faster sites are priorities of every merchant, especially for those big eCommerce stores with … Continue Reading…

x-cart

X-Cart Framework – Did You Know These?

Time and again, we have heard the name X-Cart whenever the question of eCommerce and online shopping is chimed in. But the actual condition is such that a vast majority of us who claim to know everything under the sun is still unaware of what exactly X-Cart is. It’s high time someone explained what X-Cart is and what are it’s features in detail, giving a hint at what it’s positive aspects are, alongside with a comparison to other similar products. Well, considering this escalating need as a top priority, this blog is dedicated to the purpose of spilling the beans, … Continue Reading…

joomla cms

Use Joomla & Joomla Extensions to Build any kind of Website – Part 2

In the previous article (Part 1) we have understood Joomla, its essentials and how to install it on a local system of on hosting server. We have also gone through the basics of how to create different websites by installing the plug-ins and customization of the same. In this part, we will discuss further on some of the functionalities of Joomla that which enhance the overall appeal of websites, add little extra flavor to the aesthetics and get you the traffic that you are aspiring for. Many modifications, what we generally call as ‘customization’, of the features can be done … Continue Reading…