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5 Top Mistakes to Avoid in your eCommerce Store Navigation

No one has time to surf your site upside-down (except your competitors of course), hoping to find the things they need. No matter which site page your visitors land on, it’s exactly the navigation that keeps them engaged, by driving to the desired place. Even more, website’s navigation greatly affects traffic and conversions. And here is why: A good navigation structure means better crawling and higher rankings. The easier it’s for shoppers to find what they need, the higher your chances to convert visitors into customers. In this article, we are going to discuss 5 widely spread navigation mistakes that …

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