Digital Marketing

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How to Use Geomarketing to Increase Conversions?

Geomarketing is one of the most effective tactics used by companies to recognize their targeted audience and boost conversions. Identifying the exact geographical location of customers helps businesses to design a special marketing campaign for their targeted consumers. The data collected from geomarketing also helps companies to study customer behaviors along with their buying habits. Geomarketing is extremely beneficial for businesses to drive traffic, create leads, increase conversions and generate sales. Geomarketing involves two different aspects: Recommended for you: Photography Marketing: 10 Easy Photography Marketing Ideas. Who can apply Geomarketing? The businesses which have unlimited access to local data are … Continue Reading…

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Photography Marketing: 10 Easy Photography Marketing Ideas

Once you start a business these days, however big or small it might be, you must market it well for it to be successful and gain the popularity you desire. Marketing used to be most of the orthodox type and included print and audio-visual outputs like newspapers, magazines, television, radio, etc. However, the scenario has undergone a marked change recently. One aspect of marketing that has taken a front seat is online marketing. This can be largely attributed to the advent of the internet in day to day life. Increased accessibility to it has been instrumental in making this possible. … Continue Reading…

How AI is Changing the Rules of The Games for Digital Marketing Experts?

Anybody who saw digital marketing as an alternative tool is out of denial. Some understood its prevalence timely and adapted like an intelligent species and others realized after considerable losses of marketing equity. Whichever way, the digital marketing featured in your plan; it is today the most important and evolving thing on your branding agenda. The Marketing Mutants No marketing that is full-grown professionally in pushing sales can think of having an elusive attitude towards the newly developed digital marketing phenomena called Artificial Intelligence (AI) which is also evolving currently, and its growing pangs can be observed in some of … Continue Reading…

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Key Factors to Add to Your Website Design to Generate More Leads

Nowadays, businesses must promote their products and services online so they can reach customers. Most consumers rely heavily on the Internet, especially Google, to find solutions for their everyday needs. That’s why, as an entrepreneur, you must optimize your website so you can get the attention of your target audience. A poorly-designed site can put off potential customers. It can lead them to abandon your business for another that looks more credible and reliable. To ensure your website aids in boosting your sales, here are the key factors you should add to your design to generate more leads: 1. Responsive … Continue Reading…

6 Useful Tactics That Will Instantly Improve Your Instagram Engagement

User engagement at all social media channels is vital for any personal or business account. People see you differently when they see 100k likes on Facebook or 1000 retweets on Twitter, the same is right for Instagram. In June 2018, Instagram had reached one billion monthly active users, up from 800 million in September 2017. Maintaining a good engagement rate is important for Instagram too. This is one of the top reasons why every social media expert or content marketer on the planet working on improving the engagement rate for Instagram. Likewise, other social media channels, Instagram also has influenced of … Continue Reading…

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How to Boost Online Advertising Success in 2020?

The online advertising industry can be overwhelming. There are a lot of platforms and tools that can be used to advertise your business. However, choosing the right platforms is the key to the success of your advertising campaign. According to Heap, search engines have the highest conversion rate (8.2%) followed by Facebook (4.7%) and Instagram (3.1%). However, choosing the right platform alone won’t help you make your online advertising campaign a success. Let’s have a look at other factors that can boost the success of your online advertising campaigns in 2020. 1. Create Compelling Ads That Encourages Engagement People who … Continue Reading…

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B2B Content Marketing: 10 Best Strategies to Use in 2019-2020

Business-to-business (B2B) content marketing is not as daunting as it seems. There are many ways that one can leverage their resources to get the content that they need in front of their prospects. In this article, we examine the different trends that are apparent in B2B content marketing these days and will continue to remain a part of the industry in the years to come. From the utilization of automation technology to the apparent use of engaging content to feed consumer interest, we’ve got you covered. Whether you’re starting a blog or have a current business intact, this article can … Continue Reading…

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11 Secret Tips to Success in Small Business Management

Most of the individuals born with a lot of entrepreneurial talent. But, there are several things that they need to learn in order to become business smart. It is a kind of important learning that an individual has to get along the way while taking lessons from his business mistakes. When it comes to starting your first-time business, you need to keep every step with discretion. You need to take every decision after a lot of thinking. Are you are planning to start a small business or already running a company? Here are some effective small business management tips that … Continue Reading…

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The Art of Moving Images: Video Content Take Over the Web

When we do a quick Google search or scroll through our social media feeds, there’s a high chance that a video will appear. This shows how video content has grown throughout the years. Before, we were used to blog posts with just images and blocks of text. Nowadays, we are surrounded by moving images and an endless stream of videos. Although the first video that circulated on the Internet was in 1993, it was YouTube that made this type of content extremely popular. Dubbed the second largest search engine (after Google), YouTube wasn’t always this popular. In fact, before they … Continue Reading…

A/B Testing Tools

7 A/B Testing Tools of 2019-20 That Can Boost Your Digital Marketing Efforts

Remember the boy in your class, who always got appreciation from the professor because his assignments used to be “perfect”? Even if you put your heart on the task, it never seemed to get the professor’s attention. Guessing what the professor wanted was perhaps the biggest mystery of that time. Digital marketing is not much different than solving a homework assignment. If you don’t know what your audience wants, there are high chances that your website will fail to grab their attention. Good news is that you can figure out the best online promotional and marketing strategies for your business … Continue Reading…