Tag: Digital Marketing | RS Web Solutions

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3 Reasons Why Digital Marketers Should Not Ignore Gamification

October 9, 2021 by Souvik

Providing your brand with an immersive, appealing, and interesting experience will help buyers remember your brand, which is the primary advantage of gamification and gamified marketing activities. Any company or industry can use this marketing strategy, one of the most authentic ways to brand and convey information to users with creativity. Gamification is universally acknowledged as an excellent marketing strategy. Humans are innate to enjoy games and brands that can incorporate Gamification into their consumer engagement benefit. From a business …

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Understanding the Different Types of Digital Marketing

October 8, 2021 by Souvik

Strictly brick-and-mortar or completely digital, modern businesses without a strong online presence border being invisible to their audience. COVID-19 caused global shutdowns, forcing people and businesses to communicate and collaborate digitally. Trips to grocery stores were replaced by online shopping, online classes replaced on-site classes, and digital marketing became the primary approach for most brands. With help from digital marketing, business across various industries can generate desired results in terms of engagement, conversion, and lead generation. But to get to …

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How to Make Money with Affiliate Marketing While You Sleep?

October 8, 2021October 4, 2021 by Souvik

Affiliate business has become a buzzword. It is applied for mutual promotion by both big companies and ordinary people who actively use this method of passive earnings. They can calmly drink coffee in the kitchen on Monday morning, not being in a hurry to the office, while their bank account is being funded. But how exactly does an affiliate partnership work? Where to start and how to make money on affiliate marketing? What is the affiliate marketing average income? We …

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Healthy Opens for Wealthy Email Campaigns (Infographic)

September 28, 2021 by Souvik

There are many reasons why certain emails get ignored or deleted before being read. One is that they look too spammy and people don’t want to click on them because they think they’re just getting more spam. There are some easy ways to increase your email open rates and get more people to read your emails. It becomes important because the way you present your message can affect its response rate. What is an Open Rate? An email’s open rate …

How to Use LinkedIn to Generate More Leads for your Business?

September 17, 2021 by Souvik

LinkedIn will become the best tool to generate leads for your business when it is used accordingly. Lead generation is an essential piece of business. If you need to have to pay clients, you need to assemble a solid stream of leads. Yet, creating leaders isn’t just about as simple as one might suspect. Indeed, it requires a lot of artfulness and a ton of time. Reports say that 65% of organizations say producing traffic and leads is their top …

5 Ways Good Content Can Speed Up Your Marketing Efforts

September 6, 2021 by Souvik

“Content is king.” This is the first lesson every person who is just starting into the SEO world is taught. And there is so much truth to it. After all, it is the world of content, and we are just living in it. What we see is content, what we share is content. Everything we learn is from content. What we enjoy is content, what we dislike is content. So, content is everywhere, whether we want it or not. It’s …

How to Use Gamification to Take Your Marketing to the Next Level?

September 2, 2021 by Souvik

Businesses are always on the lookout for creative marketing strategies to spread the company’s message and promote brand names. In this sense, gamification has become a popular marketing strategy to reach customers online and via connected mobile applications, like online casinos do with their “deposit 5 play with 50” offers. Several gamification or gaming techniques, like incentives, scoring systems, ranking lists, and competition, attract consumers to create connections, build brand loyalty, and give the customers reasons to keep coming back …

How to Use SEO to Grow Company Brand Awareness?

August 28, 2021 by Souvik

How do you see Search Engine Optimization (SEO)? Usually, as a strategy to boost organic traffic on your site or establish your online presence. But SEO is much more than that. SEO plays a vital role in raising your brand awareness and helps you to attract the right traffic to your website. It consists of optimizing websites and web pages to uplifting the ranking of websites in search engine results and achieving a spot on the internet through higher visibility, …

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Customer Service is the New Marketing

August 26, 2021 by Souvik

Owing to today’s fast-paced lifestyles, consumers don’t have time for gimmicky campaigns. Instead, they take stock of their direct experience with brands, listen to what their family and friends have to say, and go by the customer reviews that crop up online. This highlights the centrality of customer service to the process of showcasing a business in the best possible way. A customer support team that always offers product knowledge and helps consumers solve product-related issues will gain the customer’s …

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4 Mistakes That Can Kill Your Ecommerce Influencer Marketing Campaign

August 13, 2021 by Souvik

Are you planning to launch an eCommerce influencer marketing campaign? Good plan! Social media influencers can drive your eCommerce sales through the roof. Why so? Because influencers foster consumer trust, which is an essential driving force behind most purchase decisions. Additionally, they boost brand awareness and reach, which can be game-changers in the competitive eCommerce industry. In fact, 58% of consumers have purchased a product on an influencer’s recommendation. Image via Edelman If your eCommerce influencer marketing campaign is not …