If you have a blog, or any site for that matter, and want to have high SERPs, then you must have a high domain authority (DA). While SEO is great and keywords are a part of your DA, if your overall score for the domain authority is low, you will not be seen by the search engines. So, how do you go about increasing your presence? Here are 5 ways to increase domain authority of your website effectively in order … Continue Reading…
Link building can be a cumbersome process. It’s expensive and very time-consuming. But your link portfolio is always under review by the search engines that bring you your bread and butter. So, it’s important to stay on top of the task! There are, however, smart ways to link build and smarter ways. Let’s look at some of the techniques you can use to make sure that your link building efforts are getting you results. 1. Get More with Fewer This … Continue Reading…
Although there are so many online marketing channels out there that are innovating and really ideal for various niches, we simply cannot deny the fact that search engine traffic stands out as being the most valuable. While so many things need to be done for good SEO work, keep in mind that click through rate is something that most people forget about. It is important since you want people to click on the results, not just see them and ignore … Continue Reading…
Landing pages are the center for incoming lead generation tussles. Whatever marketing campaign you run or event you present, all must bring your users to the most bounded landing pages. Everyone pays attention to bringing traffic to the landing pages by implementing all the techniques to get conversions. Landing pages that are not made as per the original search simply lose their significant share of traffic. Designing and organizing the landing pages is the most challenging task and if one … Continue Reading…
From the early days of SEO, content has played a vital role in driving traffic, increasing SERPs, attracting backlinks, and converting visitors into customers. But, though SEO specialists have always realized the importance of “content generation,” they didn’t always emphasize content quality. At least, this was the case before Google’s Penguin and Panda updates. Times have changed, though. Google has become much smarter and is no longer satisfied with spammy, link-stuffed content. The search giant is all about providing value … Continue Reading…
Operational proficiency is one of the most significant components that helps businesses to stay competitive and leads them straight to success. You can easily make consistent enhancements to create the biggest impact on your business. Here are 6 operational moves to extend profits and scale back expenses: 1. Review Your Business Plan A business plan is basically designed to magnetize investors and to provide a blueprint of your business. It must illustrate the goals, objectives, strategies, and suggests modes of operations for … Continue Reading…
As technology continues to evolve, it has become even more imperative for businesses to stay afloat in their various industries. Suddenly, you are now forced to adopt new marketing tactics, add new social media channels and revamp your sales funnels in order to stay ahead of the demand that your business may be producing. Because of this if your company wants to survive the 2017 technology shift you must be willing to not only evolve with the times, but you … Continue Reading…
Ever since the internet has evolved into time, it seems there are always entrepreneurs out there trying so many different marketing skills with intentions of trying to double their revenue. Can you blame them, really? Today, we are going to go over five specific internet marketing techniques which will double one’s revenue. Understanding the Key Notes to Develop a Mobile Strategy With everyone, including your grandmother having and religiously using cellular phones in the present day, it would be in … Continue Reading…
What is the most popular and traditional way to present your company or service? Yeah, you guessed it right – A Brochure! Here’s the definition from Wikipedia, The brochures are a great way to present your services and products in a more attentive manner. If you think that brochures are no longer relevant, take a look at these numbers:Here are some more brochure statistics from Bentley University: According to Forrester Research, “We live in the age of Customers.” And today’s customers are digital savvy, … Continue Reading…
There’s much to be said about Instagram influencer marketing. It has the enormous power over the reputation of your brand. If done right, entrepreneurs can leverage the marketing capabilities of everyday consumers to increase sales. It can also help you hone in on what your target audience really gravitates towards most. You can use that valuable information in your future campaigns. Influencer marketing is very prevalent in today’s social economy, and it comprises a vast space in the brand building. … Continue Reading…