Digital Marketing

6 Useful Tactics That Will Instantly Improve Your Instagram Engagement

User engagement at all social media channels is vital for any personal or business account. People see you differently when they see 100k likes on Facebook or 1000 retweets on Twitter, the same is right for Instagram. In June 2018, Instagram had reached one billion monthly active users, up from 800 million in September 2017. Maintaining a good engagement rate is important for Instagram too. This is one of the top reasons why every social media expert or content marketer on the planet working on improving the engagement rate for Instagram. Likewise, other social media channels, Instagram also has influenced of … Continue Reading…

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How to Boost Online Advertising Success in 2020?

The online advertising industry can be overwhelming. There are a lot of platforms and tools that can be used to advertise your business. However, choosing the right platforms is the key to the success of your advertising campaign. According to Heap, search engines have the highest conversion rate (8.2%) followed by Facebook (4.7%) and Instagram (3.1%). However, choosing the right platform alone won’t help you make your online advertising campaign a success. Let’s have a look at other factors that can boost the success of your online advertising campaigns in 2020. 1. Create Compelling Ads That Encourages Engagement People who … Continue Reading…

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B2B Content Marketing: 10 Best Strategies to Use in 2019-2020

Business-to-business (B2B) content marketing is not as daunting as it seems. There are many ways that one can leverage their resources to get the content that they need in front of their prospects. In this article, we examine the different trends that are apparent in B2B content marketing these days and will continue to remain a part of the industry in the years to come. From the utilization of automation technology to the apparent use of engaging content to feed consumer interest, we’ve got you covered. Whether you’re starting a blog or have a current business intact, this article can … Continue Reading…

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11 Secret Tips to Success in Small Business Management

Most of the individuals born with a lot of entrepreneurial talent. But, there are several things that they need to learn in order to become business smart. It is a kind of important learning that an individual has to get along the way while taking lessons from his business mistakes. When it comes to starting your first-time business, you need to keep every step with discretion. You need to take every decision after a lot of thinking. Are you are planning to start a small business or already running a company? Here are some effective small business management tips that … Continue Reading…

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The Art of Moving Images: Video Content Take Over the Web

When we do a quick Google search or scroll through our social media feeds, there’s a high chance that a video will appear. This shows how video content has grown throughout the years. Before, we were used to blog posts with just images and blocks of text. Nowadays, we are surrounded by moving images and an endless stream of videos. Although the first video that circulated on the Internet was in 1993, it was YouTube that made this type of content extremely popular. Dubbed the second largest search engine (after Google), YouTube wasn’t always this popular. In fact, before they … Continue Reading…

A/B Testing Tools

7 A/B Testing Tools of 2019-20 That Can Boost Your Digital Marketing Efforts

Remember the boy in your class, who always got appreciation from the professor because his assignments used to be “perfect”? Even if you put your heart on the task, it never seemed to get the professor’s attention. Guessing what the professor wanted was perhaps the biggest mystery of that time. Digital marketing is not much different than solving a homework assignment. If you don’t know what your audience wants, there are high chances that your website will fail to grab their attention. Good news is that you can figure out the best online promotional and marketing strategies for your business … Continue Reading…

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10 Ways to Grow Your Digital Marketing Knowledge

In today’s tech-savvy world, where everything is getting digitized, the world of marketing has also evolved a lot. With the hype and increasing use of digital marketing strategies among organizations, the craze of traditional marketing has almost come to an end. Now a sound knowledge in digital marketing strategy and a well-honed presence on social media can make a significant difference. Together, they can escalate your brand awareness and provide you more qualified leads. That is the reason why people want to get a hold on this particular marketing technique, and those who have already seen profits by using this … Continue Reading…

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16 Effective Tips on How to Market Your Business Online

There are many options for those who want to market their business website online. You will learn some of the most effective ways to get traffic, but here are a few things to keep in mind before you get started. Not all of these methods are appropriate for every company. Some work very well in certain industries and not at all in another niche. Pay Per Click PPC can get traffic as fast as 15 minutes. Sure, you are paying for this traffic, but if you sell premium products, do not worry because the price is high and you are … Continue Reading…

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Growth Hacking – A Definitive Guide to Grow Your Business Fast!

Growth hacking is not just a word but it is creating a buzz in the market in order to grow a business fast. Recall all business strategies and marketing tools to bring an organization on board but let’s embark with basics of growth hacking. What Is Growth Hacking? Growth hacking is a new term in marketing to enhance business fast. In an early stage, it started for small firms who want to grow in a small budget then it extends for large corporations. The main aim of such hacking to hold the maximum users at minimum spend. Its team consists … Continue Reading…

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How to Properly Add Video Marketing to Your Content Strategy?

If one picture is worth a thousand words, what kind of value could you place on a video? In terms of investment, well-made, relevant video content brings an above-average return. How much are we talking about? According to Wordstream, websites that use video:However, creating and implementing this kind of content requires a proactive mindset because video tends to not shoot itself. The Benefits of Adding Video to Your Content Marketing Strategy You don’t have to be Spielberg to make a great video, and it doesn’t matter if you have something particular to sell. Video content can showcase your product line, offer … Continue Reading…