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How Public Records Can Help Your Business to Engage Customers?

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It’s amazing how often public records are totally ignored by businesses, who could be using them to strengthen marketing campaigns and better engage their customers. We live in an age where a huge level of public details is collected and they can all be used to better understand customers and their behaviors. Importance of Engaging Both Old and New Customers Customers expect more than just general mailshots and generic advertising campaigns. In the modern age, it is important to be …

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8 Reasons Why it is Now Critical to Build Mobile-Only Marketing Strategy?

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The world around us is entirely dependent on the potential of mobile-based marketing. We cannot think much beyond the functionalities and benefits of harnessing the potential of a mobile phone. From ordering food to seeking essay help, every single thing on earth, in today’s date, can be carried out via a mobile phone device. Quite similarly, the realm of marketing and communication isn’t an exception either. When it comes to mobile-only marketing, you have no choice but to stay at …

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10 Tips to Boost Holiday eCommerce Sales Like A Pro

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eCommerce platforms are fast turning into the gateway to the world’s marketplace. And that’s evident in the number of visitors that large eCommerce platforms get daily. The holiday season is here, and eCommerce stores are bracing up for it by sharpening their marketing strategies. The aim of every eCommerce store owner is to turn its web visitors into customers, a phenomenon known as conversion rate. But that requires having the requisite knowledge of the process. There are numerous strategies that …

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10 Successful Easter Market Campaigns for Small Business

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Easter basket sets are what you are likely to see around the shopping mall during the much-anticipated Easter season. That’s in the mission of Easter market campaigns for big and small businesses. As customers stroll around the retail stores searching for gifts for their dear ones, they get inspired by the sweet bunnies and crackled eggs as they lovingly smile at them. Well-packaged to entice everyone. It is also a perfect time to take a holiday, so your marketing should be …

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8 Noteworthy Reasons Why MLM Business Plan is Important

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Business plans are like road maps; you can drive without them, but they will only increase the risk of failure. Any entrepreneur also takes business plans to help guide you rather than putting you in a position to stop and ask for directions or even go back and start. An MLM software provider is crucial to the success of any business strategy. It allows company owners to see the larger picture, to plan, to make important decisions, and to increase …

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Is SMS Marketing a Good Option for Small Business Owners in 2020-21?

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Text messaging isn’t only a convenient way to chat with your family and friends. If you are a small business owner, it can be a powerful marketing tool, especially in the coming year. Since people worldwide now utilize mobile technology devices, there’s a prevailing tendency to actively engage via text messaging than competing online media avenues such as social media or email. Many smartphone users have programmed their devices to alert them when a new text message arrives, and most …

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How to Optimize Your Website for Better Lead Generation?

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Having an online presence is not a choice anymore… it’s critical that every business has a website. A website has almost become the face of a business in today’s digital age. But then there are zillions of them out there on the web. So, what will make your website stand out so that your target audience will be compelled into initiating an inquiry or filling the form or clicking on that Submit button? It is here that a website needs …

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Why Digital Marketing is Essential in This Modern World?

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With today’s highly competitive world, it has become essential for businesses to take the necessary steps to stay ahead of the competition. One of these essential steps is by considering digital marketing. Regardless of the industry you are in, digital marketing may benefit your business in many ways. In fact, it can make a difference to your success, especially if you combine it with traditional marketing. But why is digital marketing important? Here are some reasons why digital marketing is …

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Motives Why You Should Invest in Market Research

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With the internet becoming more important for businesses every day, business owners are giving serious thoughts to investing in market research. The main reason is gathering valuable data that allows them to improve the process of decision making and set their operations on the right course. The truth is that there’s so much you can learn from customer preferences, online behavior, purchasing habits, concept testing, ad testing, claims testing, exit-intent surveys, and customer satisfaction polls. Your market is constantly changing, …

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