Digital Marketing

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Should You Use Guest Posts on Your Site? The Top Benefits Exposed!

When working to build a website for your business that is professional, makes it clear what your business does and what services/products it offers, and that the site itself is engaging for visitors, one common technique is to add blogs. By posting blogs on your website, you can better the site’s Google rankings. It helps to give your business a sense of authority in the industry. It also just makes it a more appealing website to check out from a visitor’s perspective. Of course, knowing that blogs and posts will help your website perform better and then actually following through … Continue Reading…

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How to Boost SEO Results for a Higher Return on Investment (ROI)?

Getting better SEO results from a given campaign produces a higher ROI. It’s certainly important for every company or website owner to create improved performance over time. We’re all in a race against our nearest competitors. Doing more things right can deliver that better ROI that we’re seeking. Let’s look now at some ways to boost SEO results. The Challenges of Prospecting Guest posting can be done well or poorly. The poor approach is to spread yourself thin by gathering up the details of hundreds or even a thousand likely prospects and firing off a template email to each of … Continue Reading…

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3 Best Practices for Creating Effective Online Surveys

As a business leader, few things are more important than understanding what your customers think about particular topics. And while there are plenty of ways to tap into their thoughts, online surveys are among the most effective tools you have at your disposal. The Power of Surveys If you’re like most marketers, you’re highly opinionated. You have very specific ideas regarding what should and shouldn’t be done. But have you ever paused to consider that your opinions might not be right? (Gasp!) As smart and experienced as you may be, you’re only human – and your brain is limited in … Continue Reading…

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Top Eco-Friendly Promotional Items That Enhance Your Business

The use of Eco-Friendly products to promote brands becomes the topmost priority for almost all business concerns. As per the study, 89% of the people on this planet prefers to choose environment-friendly products in their lifestyle. Therefore, using this idea to build a brand image can give a great boost to your company. But, if you are confused between the choice of product, remember, these come in a wide range from traditional to modern promotional products range. Let’s discuss some top-most promotional products ideas: 1. Clothes Clothes in the form of t-shirts, shirts, jackets, and caps are the most popular … Continue Reading…

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Basics of Search Engine Optimization and Search Engine Marketing

Search engine optimization and search engine marketing are actually not as complicated as they can initially appear. If a business wants to succeed in today’s technological world, it will need to take advantage of both search engine optimization, or SEO, and search engine marketing, or SEM. These two promotional strategies allow businesses to connect with internet users on a continuous basis while simultaneously increasing the effectiveness of their website. What is Search Engine Optimization (SEO)? Search engine optimization is the process of optimizing your website so that it appears in the results for specific relevant keywords when they are entered … Continue Reading…

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Print Media Business in Digital Age: Tips to Survive in 2019-2020

With the ever-increasing internet trends, the news industry is suffering from rough decades. The reason behind, people rather than paying for newspapers, prefer to check the latest updates on Google, Yahoo, Facebook and on other online portals. This effect the print media industry by declines in print industry revenues, drop down of ad incomes, decrease in employment trends for journalists as well as a high range of newspaper units shut down. To come out of such situation, print media requires to follow a set of high-quality strategies to compete with across border rivals. In this write-up let’s discuss some tips … Continue Reading…

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7 Tools Every Social Media Manager Should Use for Marketing Campaigns

Social media is a different planet altogether, and yes, we all are its inhabitants, to the extent that people nowadays are spending more time on it, than in the real world. So, why not businesses? The increasing popularity of social media has tempted the businesses to the core, particularly, from a marketing point of view. We have them all on at least one of the social media platforms, of course, except the losers; be it the businesses offering baby bottles to botox or cribs to coffins. Just in case you’re wondering on my choice of examples, I tend to make … Continue Reading…

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21 Tips on How to Do Location-based Marketing in 2019

If you are planning to promote your product to your existing as well as new customers, then you need to run an impressive marketing campaign that can help you to achieve your goals effectively. Location-based marketing is one such strategy which is getting a lot of attention from companies who want to promote their brand to customers. A recent analysis has predicted that in coming time companies will spend a chunk of their advertising budget on location-based advertising and the figure might cross $25 billion. If you want to stand out from your competition, then you need to know all … Continue Reading…

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The Do’s and Don’ts of SMS Marketing in Retail Business Sector

There is no question about the fact that SMS marketing is one of the most reliable and successful modes of marketing communication. Being permission-based, text marketing offers a golden opportunity for business marketers to keep in touch with the most prospective consumers and share the most vital business information and offers with them on time. There are many reasons why you should consider SMS marketing as a primary mode of your marketing communication strategy like:However, to enjoy these benefits, you have to be very careful and disciplined in terms of devising SMS marketing campaigns. There are many rules to follow … Continue Reading…

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Design Trends You Should Follow to Increase Conversion & Gain More Leads

So, you’ve taken a leap and finally created your own website. You’ve uploaded a bunch of material and written blogs to attract potential customers but you still feel like your conversion rates are not where they should be in order to build your brand further. If that is indeed the case, then you should look into some tried and tested trends in web design that will help you gain more leads. Many top websites in the world employ such trends in their own designs, and it’s time for you to start doing so too. Ditch Designing for Various Devices There … Continue Reading…