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11 Innovative Ways to Make Your Next Instagram Marketing Campaign Dazzle

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Of all social media platforms, you can consider Instagram the most ideal platform for brands to promote their business, engage with their target audience, and also gain new customers. It is like a large marketing cake and every marketer has to try to cut their share of the cake. So, first of all, it is important that you have a content strategy for your Instagram marketing. In comparison to other social media platforms, brand contents attract up to 15x more engagement on Instagram than popular platforms such as Facebook and Twitter. But if you really want to achieve your goal, …

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7 Reasons to Why Do You Really Need A Website for Small Business

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Are you that business owner who is doubting about having a website for a business with thoughts like — “I have enough customers”, “I am satisfied with my local & offline presence”, “Why to pay…when I can get the website for free”. Long story short, yes you do need a website no matter what size, intensity, or product/service-based business you own. You do need a website, but a really good one! With professional design & UX, rich attributes that could trigger your leads & sales, tempt people to come over and over again and create a brand story totally different …

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Best Online Marketing Strategies for eCommerce Websites in 2020?

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The eCommerce sector has become a highly competitive online industry. Whether selling sports gear, jewelry, clothing, or books, there are countless competitors in the internet marketplace, all vying for customers and clicks. Online retail now accounts for over $3.5 trillion sales around the world, and it’s an industry that’s growing incrementally year-on-year. As technology improves, there are fewer barriers to prevent people from entering this sector, and so more people than ever before are going online to realize their self-employment dreams. While there is a world of opportunity out there for those who are keen to exploit the potential of …

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How to Incorporate Social Media in Your B2B Marketing Strategy?

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When many business owners think of social media marketing, they tend to approach it from a fairly narrow perspective. Small businesses often think small; posting product photos or pictures from events and providing up to date information on hours and services available. Big businesses, on the other hand, want to come across as personable and relatable to customers; many have taken to being irreverent or even rude to better “fit in” with the online culture. Companies who primarily serve other businesses, however, may not even consider social media marketing to be worth attempting at all. A mistake that can cost …

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Best 5 Automation Tools for Google PPC Ads You May Try

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Automation is the key to success. Whether you are in the manufacturing industry or in the sales industry, the rule does not change. The rule is that the more you are able to automate your system, the more you can guarantee success. Online marketing is not exempted from this rule. There are so many aspects of selling your products, your keywords, or your ads that need automation. This is also known as the rule of leverage. The System of Leverage Imagine the scenario: you are targeting the keyword ‘legit costumes for kids’ because you found out that it is a big …

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Why Facebook is Blue – The Science of Colors in Marketing

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Have you noticed how much of Facebook’s theme and branding is blue? Everything from the background to the app to text on its homepage tends to be a shade of blue. There are rumors that it is because Mark Zuckerberg is colorblind, which made blue the most vivid color he saw. However, multi-billion companies don’t make these kinds of choices haphazardly. Color and Marketing The truth is that humans are hardwired to process certain colors and images in a certain way, and it just so happens that blue has strong marketing value. One reason is that blue is not a …

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20 Best Ways to Use Visual Content in Twitter Marketing

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Visual content is considered an integral part of any social marketing strategy and Twitter is not an exception to it. According to a recent analysis, tweets with images have a 125% higher engagement and more than a 300% boost in the clicks. During old times, creating visual content was required lots of effort and investment. But today things have become quite convenient. Are you planning to use visual content in your Twitter promotion and marketing? Here are a few essential tactics that you must consider. 1. Adding a Website URL or Logo to Images It is one of the most …

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Look Out for These 7 Facebook Marketing Hacks for Your eCommerce Store

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Social media networks have become increasingly popular over the past few years. Facebook has recently introduced specific updates that support eCommerce marketing ventures. Start-ups, in particular, find social media marketing to be very intuitive and customizable. You get a space to post more content, interact with your customers and even lure potential leads into successful sales. The modern-day market is all about aesthetics and stats. You need to have the numbers on your side to create an impact in the industry. And what better platforms to gauge your brand’s reach than on social media? On Facebook, Instagram, and Twitter, each …

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Applying Big Data to Advantage Your Social Media Advertising

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The use of Big Data is increasingly widespread in companies. The large volume of user data offered by the internet, makes brands have the personalization of messages within their reach and offer the potential customer exactly what they are looking for, at the most appropriate time, throughout their passage through the Marketing Funnel. One of the challenges of Big Data is to understand what is relevant to extract appropriate insights and knowledge, without ‘noise’ or distractions. This understanding and understanding of the data is what makes us able to customize our relationship with the user/consumer. We can use the channel …

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Simple Ways Affiliate Marketing Can Completely Transform Your Blog

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You’ve joined the Shopify Affiliate Program. Or perhaps you’re a website specialist or designer who’s interested in affiliate marketing for winning easy revenue. Notwithstanding, you arrived, you’re presently prepared to begin advancing Shopify and acquiring commissions. You’ve done your exploration and realize your ideas. You’ve composed articles and blog entries previously, so this ought to be a breeze. So, for what reason would you say you are gazing vacantly at a blinking cursor? Try not to freeze! A mental obstacle is typical, and I’m here to help. Below are the fundamentals for completely transform your blog for affiliate marketing. 1. …

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