Tag: Digital Marketing | RS Web Solutions

Content Writing Services by Topcontent – A Detailed Review

July 29, 2021 by Souvik

Content writing services do more than just write content. They drive traffic to your website, and as such, generate more visibility to your business. Topcontent is one such content writing service, which delivers high-quality content that is SEO friendly and can rank your website on top of search engines. It has a team of professional content creators, having a wide experience in various niches, and can deliver rich content that is 100% unique and can captivate the attention of customers. …

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Unique Tips to Incorporate YouTube Ads in Your Marketing Strategy

July 6, 2021 by Souvik

YouTube is one of the most valuable platforms with vast and influential targeting capabilities. The second-most popular website after Google, YouTube draws around 2 billion visitors a month. This platform is great for driving engagement and creating market value. It is a great marketing channel and gives users low-friction conversions. However, brand advertising on YouTube is not an easy feat. Creating YouTube Ads for your intended audience is an art and it takes a lot to become an artist. Looking …

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7 Tips for Groundbreaking Post-Pandemic Digital Innovation

June 17, 2021 by Souvik

Technology touches every aspect of our lives, for good or for ill. The business landscape of the post-pandemic world is set to change. Throw out your preconceptions of digital innovation because not only have the markets changed but we have changed. With 200,000 extra businesses closing during 2020, there are opportunities. As the old saying goes, you need to adapt or perish. Let’s take a look at how you can grasp digital innovation and use it to uplift your business …

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Top 10 Digital Marketing Tools in 2021

June 11, 2021June 10, 2021 by Souvik

We, digital marketers, depend on various marketing and automation tools for our day-to-day tasks. Having the right tools in our arsenal is vital for our as well as our client’s growth. Some tools have been in the market for years, while some are still new but making the noise in the market. In today’s time, digital marketing is not only collecting leads, doing SEO, or running ads; it is way more than that. And you need different tools for different …

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8 Effective Ways to Promote Your Website for Free

May 21, 2021 by Souvik

We all know that millions of pages are published every day by millions of content authors, but not all of them are well-known. Creating a business website is just a start. In order to expand, your website must attract a large amount of traffic. As a consequence, promoting the website is essential. On the contrary, website promotion can be difficult and time-consuming, as well as costly. The types of websites that need promotion know no bounds. Whether it’s a business …

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5 Video Marketing Changes Post-COVID

May 19, 2021 by Souvik

The pandemic has taken over many lives and has been observed to shape new consumer behavior. As most individuals spend their time scrolling through their mobile phones or working on their laptops, the Internet has served as a window to see how everyone is coping and adjusting to the new normal. Going all-in for digital was only a future many were looking forward to until everything moved faster than expected and planned. Thus, many business models and marketing strategies of …

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How to Improve Email Sender Reputation?

May 5, 2021 by Souvik

When we talk about email sender reputation, we practically refer to the IP address that sells an email and its reputation. This is what signals to the email inbox provider if the email is likely to be a spam message or not. Several factors are taken into account when determining if an email sender is a spammer or not. Some of the most important things analyzed are quality of contacts, content quality, and how previous emails were received when sent …

8 Ways Digital Marketing Can Help Nonprofit Organizations

April 22, 2021April 16, 2021 by Souvik

Nonprofit organizations are not in the business to make money. Rather, it is about collecting donations and dispersing them to deserving causes. They must do all they can to keep their operational expenses down. The digital platform provides a fantastic opportunity for them to do this. They don’t have to spend thousands of dollars on analog advertising. They can use the platforms to showcase their work without any limitations. Our article will explore 8 ways digital marketing can help nonprofit …

5 Tips for Boosting the Marketing Strategy of your Business

April 13, 2021 by Souvik

Running a business is a good way to earn a stable income. But you’ve also got to be ready to face the reality that it’s not always going to be smooth seas. Because the competition is so strong, you’ve got to be willing to undergo turbulent times. Rather than succumbing to this, however, you’ve got to rise above the competition. One of the best ways to achieve this is through employing a robust business marketing strategy. Marketing refers to all …

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The guide to acquiring your first 100,000 Monthly App Users

April 2, 2021 by Souvik

What’s required for your app to take off and hit 100,000 monthly users? If you search that question on Google, you’re likely to be overwhelmed with the number of responses. Here, we narrow it down to what worked for us. Create an app you would use A caveat to this piece of advice: Recognize that you’ll first need to identify your target customers and discover their needs and wants. Once you have this information, put yourself in their place and …