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Putting the Strategy Back on Your Digital Marketing

Every business knows it needs to invest in digital marketing and branding in order to be competitive today, but very few take the necessary time to strategize prior to implementation. This can create serious flaws that are not apparent until much later. Why Strategy Matters One way to define strategy is “a plan of action or policy designed to achieve a major or overall aim.” Some business owners and marketing specialists presume they can feel their way through marketing, but … Continue Reading…

Social-Media-Marketing

7 Effective Social Media Marketing Tips For 2018

2018 is going to be a huge year for businesses all around the world. Regardless of the size and value of your business, you can still gain a lead over the competition. All you need to do is look outside of the box and put together an incredibly effective marketing campaign. Utilizing social media to your advantage is absolutely pertinent. With social media, you’ll be able to reach millions, if not billions, of individuals for free. Below, you will discover … Continue Reading…

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5 Most Recommended Analytical Tools for Bloggers in 2018

In the blogging world, analytical tools are crucial for growing your online presence. By understanding your traffic’s behavior, you cannot only establish your performance goals, but you can also improve your user’s experience and your website’s traffic. These analytical tools help you monitor your website’s performance by offering you valuable insights regarding your blog visitors. You can see the pages they access, the buttons they click, the time they spend on your site, and so much more. With all this … Continue Reading…

Content Marketing Trends

Content Marketing Trends 2018 – Be Prepared for these 7 Trends

Brightly colored newspaper ads; radio and TV commercials; fliers in our mailboxes; and, of course, billboards as we traveled the highways. All of these marketing methods are still around today, but more and more, the internet is our shopping mall and marketing smacks us on our screens everywhere we go – our home page, our email, our social media pages. And once we purchase something from a “big-box” retailer like Amazon, we will find all sorts of purchasing suggestions when … Continue Reading…

Content Writing Tips and Tools

4 Types of Interactive Content to Use in 2018 for the Win!

Are you looking for a way to cut through the noise and ensure your content actually moves your audience to action? While nothing is guaranteed, you’ll most certainly see an uptick in engagement when you begin working with interactive content. Tapping into the Value of Interactive Content Interactive content refers to content that requires the participant’s active engagement. Instead of just reading or watching something, they’re forced to get involved and interact with the content they’re consuming. What’s most exciting … Continue Reading…

eCommerce Conversion

Ultimate Guide to Rank Your E-Commerce Site in SERP

E-commerce business is one of the most lucrative online businesses and you will find a large chunk of entrepreneurs who are keen to start their own e-commerce businesses and the rush is there to stay for a longer period of time. If we consider the consumer’s point of view, they have nothing to lose as they are wholeheartedly accepting e-commerce businesses with both the hands. Online consumers prefer things that can save their time, energy and money and e-commerce businesses … Continue Reading…

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Companies That Live Up to Their Branding Hype on Customer Satisfaction

For assured success in the current digital market, brands have to be authentic in their online marketing. This is especially so because people want authenticity in branding, particularly due to the prominence of advertising online. For brands, digital marketing is no longer only about getting seen by the market. But it is about ensuring that the message you put across is identifiable, relatable, reliable and verifiable. Basis of authentic branding As mentioned, authentic branding is not just rooted in growing … Continue Reading…

seo

Forget SEO For a Minute: Here are Some Non-SEO Tactics to Improve Your Rankings

SEO is hard work. Especially when search engine algorithms keep changing. You are probably researching keywords/phrases; you may even be buying Google AdWords or paying for ads; you’re studying your competition that is getting first-page rankings; you think you are creating the right tags. But your page rankings aren’t moving. Without that good ranking, you are losing traffic – not a good thing. Maybe it’s time to take a look at some non-SEO tactics that can improve that traffic and … Continue Reading…

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7 Excellent & Creative Strategies To Win in Digital Marketing

When barriers to entry are eliminated, the competition intensifies. With social media brands, businesses and users interact on a nearly level playing field. Everyone has access to everyone else within the network. This has helped local small and medium-sized businesses punch above their weight for years. Nowadays, however, space is crowded and getting your brand’s voice across to your target audience is as difficult and expensive as ever. Here are seven creative marketing strategies to help your voice dominate the digital … Continue Reading…

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7 Effective Ways to Promote Real Estate Businesses Online

In the old days, people looking to purchase real estate would visit their local real estate agency or browse through a real estate catalog that was sent to them in the mail. Now, people go online to search for real estate and find the best deals. If you own a real estate business, then you will never be successful if you are not effectively promoting your business online. However, this doesn’t just mean posting a few classified advertisements on Craigslist … Continue Reading…