Digital Marketing

Video Marketing Generating Leads

How Does Video Marketing Help in Generating Leads?

Video marketing is becoming an indispensable part in B2B lead generation according to a survey in 2017. Web page Call-To-Actions (CTA), videos and live product demonstrations were most cited as the types of content producing a high volume of quality leads as per this survey. The grail of any marketing operation, in the long run, is to generate more leads and drive new sales. A video is far more engaging than a 700+ words document. I know many of you might be using video as a part of your marketing toolkit. But are you using to its fullest potential? Since … Continue Reading…

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Ways to Master Business Based Instagram by Following Simple Steps

It is never too late to start with the aura of Instagram for your business. Even though the one billion mark of IG is just around the corner, still marketers are genuinely hopping on the bandwagon by masses. That’s the beauty and level of popularity this social media app holds! As platform continues to roll out some new business specified features, there is perhaps no better time than now to create an Instagram presence right from the scratch. The beauty of using IG for business is that that platform is not quite reserved for any particular brand. Whether you are … Continue Reading…

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Website Color Schemes – A Powerful Marketing Strategy!

‘More Traffic’, ‘More Conversions’, ‘Increased brand awareness’, like most digital marketers these are the direct goals of your marketing strategies. To achieve them, you need ‘What’ and ‘Who’ decisions.This decided you can then break down your strategies into the necessary elements. If you are reading this article, you are thinking in the right directions. ‘Website color schemes’ is a strategic and handy marketing tool and you can read on to find out why. It is quite simple really, as people we use our five senses to guide in decisions, sight is one of these and visual awareness is an essential … Continue Reading…

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8 Excellent Tips for PPC Advertising You May Not Know!

As its name would imply, Pay-per-click or PPC advertising, is a form of search engine marketing where advertisers pay according to the number of times their ad is clicked on. When using a PPC model, advertisers can bid to have their ad appear on the search results page when someone searches for a specific keyword that is related to their business’s offerings. This model of search engine marketing allows businesses to gain traffic to their sites by paying for it, instead of earning it organically. Major search engines each offer their own program for PPC. The most popular of these … Continue Reading…

Gratitude Is Rewarding – 5 Ways to Fire Up Retention and Boost Conversions with Thank You Pages

Here’s the thing about leads – some are cold, some are warm and some are qualified. But sometimes, there are these leads that are just blazing hot, ready to fire up and buy from you. Who are these? These are the leads that already been through your sales funnel once. They’ve just subscribed to your newsletter, downloaded your eBook, or signed up for a free trial; or maybe even spent actual money and bought one of your products. So, is that it? Is this where your conversion funnel will end? Will you say a polite thank you and let them … Continue Reading…

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How to Successfully Create an Influencer Marketing Campaign for ECommerce?

Influencers are emerging as a crucial link to bridge the gap between brands and relevant customers. Of millennials, 70% prefer to buy the products endorsed by their peers. Because of this, brands in all kinds of industries are creating influencer marketing strategies to drive sales and raise brand awareness. In fact, 86% of marketers used influencer marketing in 2017. It is only natural for your eCommerce brand to leverage influencer marketing to boost conversions. An eCommerce store needs to ensure a great shopping experience and an effective marketing campaign to increase its market share. Let’s take a look at the … Continue Reading…

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Cash in On Micro-Moments with a Brilliant Content Marketing Strategy

Mobile technology is here to stay. In fact, if leading studies are to be believed, then the number of smartphone users is expected to be more than 5 billion, come 2020. In a world of 7 billion (and a little more) people, that is a staggering number indeed. Along with the rise of smartphone users all over the globe, the need to revise marketing strategies that focus more on mobile marketing comes into the picture. As consumer behavior gradually changes to focus more on mobile-based buying trends, the time has come to cash in on the newest kid on the … Continue Reading…

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Top 10 Ways Social Media Can Help Your Business

Social media is a tool that people use nowadays in order to make their businesses more popular, to increase their profitability and attract more clients.  Business owners should actively look for ways to make their companies evolve. Social media marketing is accentuated for its tremendous impact on the way a company is perceived. Getting started with the basics might help you enormously in your path, so go ahead and gather as much information about this topic as possible. Start with this list of methods through which social media could have an impact on your own company: 1. Spreading the word … Continue Reading…

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10 Important Benefits of Digital Signage Advertisement on Cab Car

Digital signage appears everywhere, from commercial spaces to hotel lobbies. You can even find them in places as unlikely as zoos and botanical gardens and even on cars now. They are an excellent tool wherever information needs to be communicated quickly and efficiently. At the heart of every business is the aspiration to grow and have success. A company can achieve this goal by taking advantage of the current era of digital technology. For example, a company may use a customizable digital signage system on car wraps to increase customer engagement, improve brand reputation, and improve internal and external communication … Continue Reading…