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How Data Protection Changes Affect Small Businesses?

Data protection is often overlooked by small businesses. However, in 2018 a renewed focus has been put on data protection policies, and there have been changes made that could negatively impact a small business if they are found to be noncompliant. If you run a small business and haven’t given much thought to data protection in the past, it’s time to invest in resources that can help in this area. Here are some interesting facts about data protection and how changes in this area affect small businesses. Small Businesses are at Risk While big businesses may have more information to … Continue Reading…

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How a Data Management Platform (DMP) Work for Digital Marketing?

Today, information or data is considered one of the most precious things and sometimes it is referred to as a new form of digital currency. It is an important tool which can do miracles for any form of business. This is a reason why you should know how to utilize data effectively in order to get the best out of it in minimum time. The modern-day advertising is quite challenging and sometimes it becomes quite complex as every small thing get counts. This is exactly where the Data Management Platform (DMP, wiki) comes into the picture. Having a large data … Continue Reading…

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Why Data Scientists Prefer Python Programming Language for Machine Learning?

When it comes to machine learning applications, operational and training phases for algorithms are quite different. Most of the companies prefer different languages for different phases. The overall idea behind this objective is to do some experiment in the development phase and figure out language that can be best suited. Machine learning was rated as one of the highly admired skills in the last couple of years. Today, more than 80% of the developers focus on acquiring this skill and they mostly prefer Python programming language for this purpose. The research also demonstrated that over 57% of the data scientists … Continue Reading…

How to Build a Successful Data Strategy – A 7 Step Guide

Having a carefully crafted data strategy is now more important than ever before; with so much data being produced every hour and a vast array of tools available to use it to your advantage, it’s essential that your whole team is on the same page. With this in mind here are the steps you need to take to put together an effective data strategy for your company. First… Why It’s Important There are several reasons why a data strategy is becoming so essential for today’s businesses. Firstly, it allows your company to be as agile as possible, and this is … Continue Reading…