Data Strategy

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How Public Records Can Help Your Business to Engage Customers?

It’s amazing how often public records are totally ignored by businesses, who could be using them to strengthen marketing campaigns and better engage their customers. We live in an age where a huge level of public details is collected and they can all be used to better understand customers and their behaviors. Importance of Engaging Both Old and New Customers Customers expect more than just general mailshots and generic advertising campaigns. In the modern age, it is important to be …

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Documents and Protocols Your Business Needs for Cybersecurity

Cybersecurity is one of the most important aspects of business in the wake of the coronavirus pandemic. When COVID-19 spread around the world, the FBI announced a 400% increase of reported cyber-attack complaints, illustrating the desperate situation companies and consumers face in terms of data security. But businesses are also facing economic issues that require cutting costs and redistributing resources in the most efficient manner possible. A concentrated effort, then, is required in securing the most vulnerable documents and protocols. …

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Here’s Why Small Businesses Are Ideal Targets for Hackers!

For decades, small businesses were unlikely targets for hacking attacks and data breaches by hackers. Hackers were less interested in attacking low-profile small businesses and relatively unknown brands with fewer financial resources. And this is why, whenever you think about sophisticated cyberattacks on companies, the first thing that comes to your mind is the large-scale breaches against huge corporations like Facebook, Google, Yahoo, Equifax, and T-Mobile. Massive breaches make headlines, but when they happen against small businesses, it rarely makes …

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How to Transfer and Sync Data from Dropbox to Google Drive?

Cloud storage is no longer optional; it has become essential for users today. With the growing application of laptops, mobile phones, and other digital devices for business and personal use, there has been an increase in the volume of digital data. Thus, the perspective regarding saving digital data and cloud storage options has changed significantly over the past few years. It helps users to access the data present on their computer anytime, anywhere, and on-the-go. Nowadays, you may come across …

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Data Science vs. Artificial Intelligence – What are the Differences?

With technological advancement, there are so many career opportunities that have come up. Surely, you might be aware of Artificial intelligence and data science. Well, these two are the most crucial technologies that are trending in today’s time. It is highly in demand across the globe and which is why the individuals with desired skills are also in demand. Since you may wonder what exactly the difference between the two is, let us explore this post in a better way. …

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All You Need to Know About Pattern Recognition

With the advent of big data and ML technologies, a large and unprecedented amount of information became accessible. Before these technologies, we had to calculate or deduct the data we needed. Stemming from reliable resources, this data has surely changed the world for the better. Today, we can glean more profound operational insights and even solve some of mankind’s most pressing issues. With the help of cutting-edge technologies, businesses can drive efficiencies and get value-add benefits unheard of before. Put …

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6 Types of Popular File Formats You Should Know and Use

When downloading files from the Internet or receiving it by mail, we often come across docs of an unknown format. Many of them cannot be opened with simple programs. Therefore, to work with some docs, you need to download additional software. To have at least a general idea of ​​what the various extensions are, and which apps can open such files — read the below article. Popular File Formats When working with standard Windows programs, email clients, or Microsoft software, …

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Top 5 Factors that Affects the Success of Data Recovery

Do you know why experts highly recommend having a backup of crucial data? It is because data loss can be distressing. It can put your reputation at risk and in the worst scenario; your business may come to a halt. No, doubt the data recovery option is always available, but what’s difficult in staying at the top of your backup schedules? It doesn’t even cost much. So, to prevent yourself from the damaging consequences of data loss, take backups whenever …

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Applying Big Data to Advantage Your Social Media Advertising

The use of Big Data is increasingly widespread in companies. The large volume of user data offered by the internet, makes brands have the personalization of messages within their reach and offer the potential customer exactly what they are looking for, at the most appropriate time, throughout their passage through the Marketing Funnel. One of the challenges of Big Data is to understand what is relevant to extract appropriate insights and knowledge, without ‘noise’ or distractions. This understanding and understanding …

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How Can an Online Degree Course Leverage Your Big Data Revolution Skills?

Big Data is one of the favorite areas today, with every fresh graduate wanting to take up Big Data Courses in his/her career. Let us see why Big Data has become a vital educational qualification and learn how an online degree course can help you leverage your skills for the Big Data Revolution. A Background With almost all companies switching over to online businesses, there is tremendous scope for Big Data Analysis. It is because data collection, their assimilation, and …

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