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How Data Protection Changes Affect Small Businesses?

Data protection is often overlooked by small businesses. However, in 2018 a renewed focus has been put on data protection policies, and there have been changes made that could negatively impact a small business if they are found to be noncompliant. If you run a small business and haven’t given much thought to data protection in the past, it’s time to invest in resources that can help in this area. Here are some interesting facts about data protection and how changes in this area affect small businesses. Small Businesses are at Risk While big businesses may have more information to … Continue Reading…

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How a Data Management Platform (DMP) Work for Digital Marketing?

Today, information or data is considered one of the most precious things and sometimes it is referred to as a new form of digital currency. It is an important tool which can do miracles for any form of business. This is a reason why you should know how to utilize data effectively in order to get the best out of it in minimum time. The modern-day advertising is quite challenging and sometimes it becomes quite complex as every small thing get counts. This is exactly where the Data Management Platform (DMP, wiki) comes into the picture. Having a large data … Continue Reading…