CRO

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The Best KPIs to Track your eCommerce Business Performance in 2019

Hola, eCommerce entrepreneur! Hope, you are doing well; or maybe you are not doing it all well or maybe you are perennially on your toes to do well. But… Hey, let me tell you this, whatever your story maybe… by coming here you have jumped into a magical oasis that is sure to quench your thirst of making more business and eventually minting more money. If you own an eCommerce online business you already know this. eCommerce isn’t easy. Any business is a game. In order to win the game, you just need to know the game. And here lies the answer to all … Continue Reading…

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5 Ways to Keep Your eCommerce Customers Coming Back in 2019

If you know what makes a customer come back for more, you’re onto a winner. Customer acquisition cost can get out of hand, and the true cost of acquiring new customers can be as much as 25 times more expensive than holding onto an existing one. The good news is that your customers want to be loyal to you – just like you want them to. It’s a win-win situation. But only if you know how to make your business so valuable that a prospect turns into a raving fan. A lot of the times, this means putting yourself into … Continue Reading…

Gratitude Is Rewarding – 5 Ways to Fire Up Retention and Boost Conversions with Thank You Pages

Here’s the thing about leads – some are cold, some are warm and some are qualified. But sometimes, there are these leads that are just blazing hot, ready to fire up and buy from you. Who are these? These are the leads that already been through your sales funnel once. They’ve just subscribed to your newsletter, downloaded your eBook, or signed up for a free trial; or maybe even spent actual money and bought one of your products. So, is that it? Is this where your conversion funnel will end? Will you say a polite thank you and let them … Continue Reading…

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6 Tips to Boost Your Site’s Conversion Rate Using Images

Photos can easily engage people. Depending on the images you choose, they can break the dullness of an all-text website. And, in some cases, no words could make the message clearer like the means a great image can. Thus, images are excellent in boosting your conversion rates. In some cases, incorrect selection of pictures can injure your company, too. As photos directly influence the conversion rate, it’s ideal for you to recognize how to pick the appropriate images without pricey blunders. Companies that utilize a more relevant image on their web page experience an improved CTR (i.e. Click-through rate) to … Continue Reading…

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10 Key Factors May Impacting the Consumer Behavior of Your E-Store

Most of the big companies in the market are successful in making best e-commerce store in the world. But they failed to make successful business because they didn’t study customer behavior. There are lots of factors that influence the consumer behavior of online shop and you have to do enough research before launching your products for online sale. Here are some of the key factors that can impact on the consumer behavior of your e-commerce shop: 1) Website design: Most of the visitors consider website appearance to be an important factor before making any trade. Some the users skip the … Continue Reading…

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9 Ideas to Boost Your eCommerce Sales Using Discount

As a website owner, you wake up agitated in the morning, grab a cup of tea, and the first thought to hit you is, ‘how can I increase my online sales?’ After a few more sips, your next thought is, ‘how can I get prospects to stay in the funnel?’ Sounds familiar, doesn’t it? The truth is that today’s online consumers are tech-savvier than ever. Combine that with the fact that there are more online stores today than ever before, and the pressure to get your visitors to click on the checkout button automatically increases. No wonder, your eCommerce discounts … Continue Reading…

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How to Optimize the Conversion Rate of Your Affiliate Traffic

Affiliates are a good source to attract traffic and for deriving a decent income. They are widely used by various website owners on their website to earn good commission rates from various e-commerce platforms. But, do you know how to optimize the conversion rate of your affiliate website to get higher rates online? Affiliate traffic gives you good rates, which are better than others and of course, it increases your website value as well. Let’s see how you can optimize the conversion rate of your affiliate website: 1) Do keep track of Competitive Intelligence: Spying on your competition is not bad; … Continue Reading…

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Quick Tips to Boost Landing Page Conversion Rate

Landing pages are the center for incoming lead generation tussles. Whatever marketing campaign you run or event you present, all must bring your users to the most bounded landing pages. Everyone pays attention to bringing traffic to the landing pages by implementing all the techniques to get conversions. Landing pages that are not made as per the original search simply lose their significant share of traffic. Designing and organizing the landing pages is the most challenging task and if one master that technique, it becomes easy to get organic traffic as well as more sales. Let me tell you few … Continue Reading…

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5 Marketing Tools Help Your Online Business Grow Exponentially in 2017

Two-hundred years later and that statement still rings true, especially in business. The ability to make sudden changes in areas like marketing can help you steal a march on your competitors. In this article, we explore five marketing tools – some free, some not – that could help streamline your marketing efforts and provide you with exponential business growth in 2017. Analytics & Data Big data isn’t only for big businesses. The fact is that information about how your customers behave — and what they want — is now readily available thanks to smart marketing tools such as Google Analytics and … Continue Reading…

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How to Write Blog Posts that Increase Conversion Rate

Alright, so you’ve got a great product or service to offer your customers – but how can you effectively let them know about it? Before you can sell, or even offer, what you’ve got, you have to attract them to you. Writing blog posts is a great way to inform potential customers about how you can solve a particular problem they’re having… but getting them to click and read can be a difficult thing to achieve. Then, the challenge becomes converting those reads into purchases. There are a few tips you can follow to write more effective content that’ll increase … Continue Reading…