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Quick Tips to Boost Landing Page Conversion Rate

Landing pages are the center for incoming lead generation tussles. Whatever marketing campaign you run or event you present, all must bring your users to the most bounded landing pages. Everyone pays attention to bringing traffic to the landing pages by implementing all the techniques to get conversions. Landing pages that are not made as per the original search simply lose their significant share of traffic. Designing and organizing the landing pages is the most challenging task and if one … Continue Reading…

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5 Marketing Tools Help Your Online Business Grow Exponentially in 2017

Two-hundred years later and that statement still rings true, especially in business. The ability to make sudden changes in areas like marketing can help you steal a march on your competitors. In this article, we explore five marketing tools – some free, some not – that could help streamline your marketing efforts and provide you with exponential business growth in 2017. Analytics & Data Big data isn’t only for big businesses. The fact is that information about how your customers behave … Continue Reading…

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How to Write Blog Posts that Increase Conversion Rate

Alright, so you’ve got a great product or service to offer your customers – but how can you effectively let them know about it? Before you can sell, or even offer, what you’ve got, you have to attract them to you. Writing blog posts is a great way to inform potential customers about how you can solve a particular problem they’re having… but getting them to click and read can be a difficult thing to achieve. Then, the challenge becomes … Continue Reading…

Conversion Rate Optimization - CRO

5 CRO Mistakes (Conversion Rate Optimization) you are Making

If you have landing pages that aren’t earning the conversions that you think they should, it might be time to take a closer look at what you are doing when it comes to conversion rate optimization. Without realizing it, you could be making mistakes that are impacting your bottom line. Check out these sneaky CRO errors that could be haunting you. #1 Not Focusing on Performance Landing pages that load slower when a visitor arrives on the website or blog … Continue Reading…

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Animated Explainer Videos in your Online Marketing Strategy

A good video can express thousands of words and also engage visitors very easily. Instead of a written document, a visual presentation is always much more attractive and easy to sink into viewers mind. Along with the popularity of videos, the video marketing is now becoming a very effective strategy for online marketers.  And here it comes the importance of Animated Explainer Videos. An Animated Explainer Video can be your perfect idea to promote your business to the whole world. … Continue Reading…

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Does Your Web D and D Get an A for Lead Generation? (Infographic)

Web design and development have an extraordinary role in an effective online lead generation. Many companies go astray by failing to appreciate the interconnectivity, taking (or not taking) design and development decisions without taking into account the impact on their lead pipeline. The Lead Generation Ecosystem infographic was created by Straight North, an SEO agency in Chicago to help online marketers, designers and developers see the whole picture. Two aspects of the infographic designers and developers should take special note … Continue Reading…

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5 Tips to Minimize Instances of Shopping Cart Abandonment In E-Commerce

High shopping cart abandonment rate has always remained a big concern for online merchants. According to some industry statistics, approximately 80-90% of online shoppers abandon their carts for reasons best known to them, but this severely affects high spirits of online merchants. After all, they are making every attempt starting from embracing responsive designs to offering generous discounts to their target customers. In this post, we are going to discuss the top five tips to minimize instances of shopping cart … Continue Reading…

30 Proven Ideas to Increase eCommerce Conversion (Infographic)

30 Proven Ideas to Increase eCommerce Conversion (Infographic)

Are your marketing efforts failing to deliver proper conversions? You might be going out of your way to find out the reason for this, and here’s an infographic to help you with that. You’ll be able to get a clear picture of where you could be going wrong and how you can go about fixing that. You’ll also get a good idea of what successful internet marketers are doing to drive conversions. Let me give you a brief idea about … Continue Reading…

Why a Video is Worth a Thousand Business Conversion?

Why a Video is Worth a Thousand Business Conversion?

The human brain has a special affinity for images as 90 percent of the information that our brain gets is from the images as it is said that it process visuals more that the text. These stats were about the impact of images and speaking of videos in which there are 120 or more still pictures (as per the latest technology) running in front of users will surely create a resonance. Though a minimum frame rate is achieved so as … Continue Reading…

Conversion Rate Optimization - CRO

Common Misperceptions about Conversion Rate Optimization (CRO)

The days are gone when optimization was a good to have stuff because it is transformed into a necessity now. There is always room for improvement. Conversion rate optimization is the thing that brings you victory in this competitive world.  As it says, ‘Optimization is generally detrimental to present success, but it is the best way to design future success in competition with others who are equally interested in both long-term as well as short-term results. But there are certain … Continue Reading…

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