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Does Your Web D and D Get an A for Lead Generation? (Infographic)

Web design and development have an extraordinary role in an effective online lead generation. Many companies go astray by failing to appreciate the interconnectivity, taking (or not taking) design and development decisions without taking into account the impact on their lead pipeline. The Lead Generation Ecosystem infographic was created by Straight North, an SEO agency in Chicago to help online marketers, designers and developers see the whole picture. Two aspects of the infographic designers and developers should take special note of: 1) UX & CRO: Regardless of their source, all inquiries tracked through Internet marketing campaigns flow through the company … Continue Reading…

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5 Tips to Minimize Instances of Shopping Cart Abandonment In E-Commerce

High shopping cart abandonment rate has always remained a big concern for online merchants. According to some industry statistics, approximately 80-90% of online shoppers abandon their carts for reasons best known to them, but this severely affects high spirits of online merchants. After all, they are making every attempt starting from embracing responsive designs to offering generous discounts to their target customers. In this post, we are going to discuss the top five tips to minimize instances of shopping cart abandonment in e-commerce. 1. Ensure quick loading for every page As per the research findings of Radware done in 2013, … Continue Reading…

eCommerce Conversion

7 Designing Tips to Increase your ECommerce Site Conversion

ECommerce has been the buzzword for the entrepreneurs for a while. With the global phenomenon such as amazon, eBay and countless other regional eCommerce stores out there, the consumers have numerous alternatives to pick from. Faulty designs and poor user experiences of the website are the two most common contributing factors when it comes to failed eCommerce businesses. Often, the entrepreneurs fail to recognize the importance of creating a seamless buying experience. In this post, we’re going to discuss the top 7 designing tips to increase your eCommerce site conversion. 1. Check the Shopping Cart Customers want to have the … Continue Reading…

30 Proven Ideas to Increase eCommerce Conversion (Infographic)

30 Proven Ideas to Increase eCommerce Conversion (Infographic)

Are your marketing efforts failing to deliver proper conversions? You might be going out of your way to find out the reason for this, and here’s an infographic to help you with that. You’ll be able to get a clear picture of where you could be going wrong and how you can go about fixing that. You’ll also get a good idea of what successful internet marketers are doing to drive conversions. Let me give you a brief idea about what you could learn from this infographic. Improve customer experience If users have a pleasant experience when they visit your … Continue Reading…

Why a Video is Worth a Thousand Business Conversion?

Why a Video is Worth a Thousand Business Conversion?

The human brain has a special affinity for images as 90 percent of the information that our brain gets is from the images as it is said that it process visuals more that the text. These stats were about the impact of images and speaking of videos in which there are 120 or more still pictures (as per the latest technology) running in front of users will surely create a resonance. Though a minimum frame rate is achieved so as to get an illusion that the images are moving. Moreover, people now prefer to watch videos and look how the … Continue Reading…

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5 Psychological Strategies You Can Use That Should Boost Your Sales

Hello, there marketer! Are you in a place where you are unsure of what to price for your product? How to advertise your next sales discount? How to get your product tagged as the best selling in the market among several alternatives? In other words, increase SALES? Well, you have come to the right place that should help your business achieve the month end sales figure your company has desired since forever. In today’s world of advanced sales strategies, your business is in need of:Welcome to the guide to maximizing your sales using 5 psychological strategies that are backed up … Continue Reading…

3 Simple Steps to Build a Checkout Flow That Works, Really Well

3 Simple Steps to Build a Checkout Flow That Works, Really Well

Here’s a reality check in case you are unaware about the present market situation, recent studies shows that on an average at least 68.55% of potential customers abandon their shopping cart, IBM recorded the figure to be at 68.95%, whereas Listrak claimed it to be at an ominous figure at 75%. As an eCommerce entrepreneur, these figures are enough to give you those sore goose bumps, enough to take away your sweet slumber. As a diligent entrepreneur, the first thing you need to know is the reason behind the “dramatic” cart abandonments. But before that realize that there exist no … Continue Reading…

eCommerce Conversion

Increase Your eCommerce Conversion Like a Pro!

4th Quarter of the year is very important especially if you are in the eCommerce business. This is the time of the year when customers are ready to buy a different kind of stuff and there are more chances of huge sales and big profits. This is the time when businesses are willing to invest a serious amount of money on things that will allow their holiday campaigns to get flourish and help them convert more potential people into paying customers. If you are one of those business owners who are worried about your holiday sales and will you be … Continue Reading…

Conversion Rate Optimization - CRO

Common Misperceptions about Conversion Rate Optimization (CRO)

The days are gone when optimization was a good to have stuff because it is transformed into a necessity now. There is always room for improvement. Conversion rate optimization is the thing that brings you victory in this competitive world.  As it says, ‘Optimization is generally detrimental to present success, but it is the best way to design future success in competition with others who are equally interested in both long-term as well as short-term results. But there are certain myths about conversion rate optimizations that are in vogue in the market and myths are, after all, a never-ending story. … Continue Reading…

20 WordPress Conversion Optimization Plugins

20 WordPress Conversion Optimization Plugins

When a digital marketer builds a website, he’s always guided by clear goals for each and every page. Once you understand what every single page stands for, and how it contributes to the overall goal of your business, you stand a better chance of measuring its success and improving specific elements of that particular page. Your business goal could be anything from lead generation to sales, customer support, branding, or product advertising. If it’s your priority to maximize conversion rates across your WordPress site, we have compiled here a list of top WordPress plugins for analytics and split testing, landing … Continue Reading…