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10 Elements of a Modern Website to Achieve a Better Conversion Rate

At the end of the day, the word “Conversion Rate”, I believe, is the ultimate criteria for any website owners. So improving it and maintaining a steady growth is always a must-to-do task for improving the revenue stream of your business. Well, in that case, the improvement and enrichment of the user experience of your website have an enormous and direct impact on your website conversion rate. A perfect design can do a miracle for your site to convert. Here I am discussing ten very essential elements that a modern website should include in their design to make the site … Continue Reading…

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What You Will Need To Make Your Business Website Convert

The days of simply having a website for a business and expecting it to be a success are over. A website, in many cases, is the first impression that customers have about a company. Something as simple as slow loading times or an archaic design can actually reflect poorly on the business. The primary purpose of a business website is to build a lead funnel, inform existing and potential customers, and to convert finally with sales. To do these things a website has to have quite a few attributes. The following are things that your company website needs actually to … Continue Reading…

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How to Write Blog Posts that Increase Conversion Rate

Alright, so you’ve got a great product or service to offer your customers – but how can you effectively let them know about it? Before you can sell, or even offer, what you’ve got, you have to attract them to you. Writing blog posts is a great way to inform potential customers about how you can solve a particular problem they’re having… but getting them to click and read can be a difficult thing to achieve. Then, the challenge becomes converting those reads into purchases. There are a few tips you can follow to write more effective content that’ll increase … Continue Reading…

Conversion Rate Optimization - CRO

5 CRO Mistakes (Conversion Rate Optimization) you are Making

If you have landing pages that aren’t earning the conversions that you think they should, it might be time to take a closer look at what you are doing when it comes to conversion rate optimization. Without realizing it, you could be making mistakes that are impacting your bottom line. Check out these sneaky CRO errors that could be haunting you. #1 Not Focusing on Performance Landing pages that load slower when a visitor arrives on the website or blog can lead users to feel frustration. The decreased load time could also incur page ranking penalties from search engines such … Continue Reading…

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How to Skillfully Use Copywriting to Boost Your Conversion Rate

In our day and time, copywriting and content creation are the touchstones of successful marketing, while higher conversion rates are the goals of every small or big business. Today we will analyze a few tips and recommendations on how to use copywriting to boost your conversion rate. According to recent statistics, we live in a “content shock” era – 25,000,000 pieces of content are shared every day. With so much content poured upon us, can we still be talking about increased numbers of visitors, of increased sales? Does is it even matter that one offers high-quality copies that really boost … Continue Reading…

Web Design - Web Development

Optimizing Forms of your Website for Increased Conversions

Forms are bread-and-butter of website value metrics. For businesses, forms are used for purchases or to collect leads. Other websites are monetized in other ways which use forms, including subscription forms, file downloads, or to complete other value propositions. And like many other web elements, form design can be greatly leveraged to increase conversions and therefore a website’s bottom line. But how? It’s true that most website owners, and even most website developers, use out-of-the-box form solutions without thinking twice about it. It’s true that almost any form on a website can only be as good as its conversion flow. The … Continue Reading…

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Animated Explainer Videos in your Online Marketing Strategy

A good video can express thousands of words and also engage visitors very easily. Instead of a written document, a visual presentation is always much more attractive and easy to sink into viewers mind. Along with the popularity of videos, the video marketing is now becoming a very effective strategy for online marketers.  And here it comes the importance of Animated Explainer Videos. An Animated Explainer Video can be your perfect idea to promote your business to the whole world. By this article, today we will know all about the Animated Explainer Videos and how we can implement it in … Continue Reading…

ecommerce conversion graph stats report

25 ECommerce Conversion Hacks to Make the Best of your ECommerce Venture (Infographic)

They don’t refer to the internet as ‘virtual world’ without a reason; in fact, it has evolved to be a whole world in its own might, one which continues to grow indefinitely ever since the first ever web page went live in 1991. Tim Berners-Lee, the mastermind of this project, could never have imagined his brainchild to turn into something as dynamic, as alive and as thriving as it is now. As of now, the total number of web pages on the internet is somewhere between 47-48 billion and counting. What’s even more interesting is that 12-24 million of these … Continue Reading…

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Does Your Web D and D Get an A for Lead Generation? (Infographic)

Web design and development have an extraordinary role in an effective online lead generation. Many companies go astray by failing to appreciate the interconnectivity, taking (or not taking) design and development decisions without taking into account the impact on their lead pipeline. The Lead Generation Ecosystem infographic was created by Straight North, an SEO agency in Chicago to help online marketers, designers and developers see the whole picture. Two aspects of the infographic designers and developers should take special note of: 1) UX & CRO: Regardless of their source, all inquiries tracked through Internet marketing campaigns flow through the company … Continue Reading…

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5 Tips to Minimize Instances of Shopping Cart Abandonment In E-Commerce

High shopping cart abandonment rate has always remained a big concern for online merchants. According to some industry statistics, approximately 80-90% of online shoppers abandon their carts for reasons best known to them, but this severely affects high spirits of online merchants. After all, they are making every attempt starting from embracing responsive designs to offering generous discounts to their target customers. In this post, we are going to discuss the top five tips to minimize instances of shopping cart abandonment in e-commerce. 1. Ensure quick loading for every page As per the research findings of Radware done in 2013, … Continue Reading…