Why a Video is Worth a Thousand Business Conversion?

Why a Video is Worth a Thousand Business Conversion?

The human brain has a special affinity for images as 90 percent of the information that our brain gets is from the images as it is said that it process visuals more that the text. These stats were about the impact of images and speaking of videos in which there are 120 or more still pictures (as per the latest technology) running in front of users will surely create a resonance. Though a minimum frame rate is achieved so as to get an illusion that the images are moving. Moreover, people now prefer to watch videos and look how the … Continue Reading…

sales-strategy-boost-increase-profit-money

5 Psychological Strategies You Can Use That Should Boost Your Sales

Hello, there marketer! Are you in a place where you are unsure of what to price for your product? How to advertise your next sales discount? How to get your product tagged as the best selling in the market among several alternatives? In other words, increase SALES? Well, you have come to the right place that should help your business achieve the month end sales figure your company has desired since forever. In today’s world of advanced sales strategies, your business is in need of:Welcome to the guide to maximizing your sales using 5 psychological strategies that are backed up … Continue Reading…

3 Simple Steps to Build a Checkout Flow That Works, Really Well

3 Simple Steps to Build a Checkout Flow That Works, Really Well

Here’s a reality check in case you are unaware about the present market situation, recent studies shows that on an average at least 68.55% of potential customers abandon their shopping cart, IBM recorded the figure to be at 68.95%, whereas Listrak claimed it to be at an ominous figure at 75%. As an eCommerce entrepreneur, these figures are enough to give you those sore goose bumps, enough to take away your sweet slumber. As a diligent entrepreneur, the first thing you need to know is the reason behind the “dramatic” cart abandonments. But before that realize that there exist no … Continue Reading…

eCommerce Conversion

Increase Your eCommerce Conversion Like a Pro!

4th Quarter of the year is very important especially if you are in the eCommerce business. This is the time of the year when customers are ready to buy a different kind of stuff and there are more chances of huge sales and big profits. This is the time when businesses are willing to invest a serious amount of money on things that will allow their holiday campaigns to get flourish and help them convert more potential people into paying customers. If you are one of those business owners who are worried about your holiday sales and will you be … Continue Reading…

Conversion Rate Optimization - CRO

Common Misperceptions about Conversion Rate Optimization (CRO)

The days are gone when optimization was a good to have stuff because it is transformed into a necessity now. There is always room for improvement. Conversion rate optimization is the thing that brings you victory in this competitive world.  As it says, ‘Optimization is generally detrimental to present success, but it is the best way to design future success in competition with others who are equally interested in both long-term as well as short-term results. But there are certain myths about conversion rate optimizations that are in vogue in the market and myths are, after all, a never-ending story. … Continue Reading…

20 WordPress Conversion Optimization Plugins

20 WordPress Conversion Optimization Plugins

When a digital marketer builds a website, he’s always guided by clear goals for each and every page. Once you understand what every single page stands for, and how it contributes to the overall goal of your business, you stand a better chance of measuring its success and improving specific elements of that particular page. Your business goal could be anything from lead generation to sales, customer support, branding, or product advertising. If it’s your priority to maximize conversion rates across your WordPress site, we have compiled here a list of top WordPress plugins for analytics and split testing, landing … Continue Reading…

How to Combine Conversion Rate Optimization (CRO) with SEO

How to Combine Conversion Rate Optimization (CRO) with SEO

Simply stated, Conversion Rate Optimization (CRO) is the new SEO. Every day the internet gets more complicated with Optimization marketing jargon: Search Engine Optimization, Landing page optimization, website optimization, local optimization, mobile optimization, content optimization and keyword optimization among others. So to add Conversion Rate Optimization is to complicate matters. To a layman, the term CRO can sound like another jargon that should be left to marketing geeks. For a long time, many people have heard so much about SEO, but not CRO and many of them are contented not to know anything about CRO. However, it is beginning to … Continue Reading…