Tag: Conversion Optimization | RS Web Solutions

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Conversational Marketing Trends You Can’t Ignore in 2022

January 7, 2022 by Souvik

Conversational marketing has been the buzz of town lately. But what makes it so unique? Conversational marketing has become one of the latest and most effective digital and content marketing trends. People need something they can relate to, something that connects to them. As a result, more than 71% of the consumers want to communicate with businesses in real-time. Why do you think the store employee with the best conversational skills seems to be the most popular? Even salespeople who …

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Top Tips to Create a Highly Converting Landing Page

November 24, 2021 by Souvik

There’s probably no person that hasn’t heard – “You only get one chance to make a first impression.” Your landing page is perhaps the most important part of your website, and therefore your online presence. So, it’s important to make sure each landing page not only looks great but works well. A landing page is all about enticing new customers into your business, whatever it might be. Without an enticing and well-designed landing page, people will simply turn away and …

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Improve the Quality of your Leads with Landing Page Optimization

February 10, 2021January 25, 2021 by Souvik

Creating a landing page to generate more leads has always been a good idea. However, the number of leads you generate should not be your top priority. Instead, you should focus most on the quality of leads. In other words, it’s all about quality over quantity. So, if you’re finding yourself in a situation where most of your generated leads eventually go cold, you might need to focus on landing page optimization. What is Landing Page Optimization (LPO)? LPO is …

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How Social Listening Best Practices Can Improve Your Conversion Rates?

June 8, 2020 by Souvik

Technology has introduced a lot of ways to make your business flourish. It has created a significant impact on how your customers live their lives and how they perceive things around them, especially when it comes to products or brands that they use. One of the most significant innovations that technology has brought upon for businesses is social media. However, leveraging on different social media platforms to expand your reach and grow your brand does not necessarily mean just posting …

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Converting Existing Traffic: 5 Effective Tools to Skyrocket Conversions

April 21, 2020 by Souvik

Oftentimes marketers focus all of their waking hours on devising strategies that are set to boost their company’s traffic. Different combinations of various conversion strategies are attempted and bought into in the hope that visitor figures will take a brief upturn. AdWords campaign after AdWords campaign can come and go, with marketers seeing little in the way of tangible results when it comes to traffic. Marketing budgets can be squandered with little meaningful research behind the strategy it’s being blown on. …

How to Use Geomarketing to Increase Conversions?

December 9, 2019 by Souvik

Geomarketing is one of the most effective tactics used by companies to recognize their targeted audience and boost conversions. Identifying the exact geographical location of customers helps businesses to design a special marketing campaign for their targeted consumers. The data collected from geomarketing also helps companies to study customer behaviors along with their buying habits. Geomarketing is extremely beneficial for businesses to drive traffic, create leads, increase conversions and generate sales. Geomarketing involves two different aspects: Recommended for you: Photography …

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The Best KPIs to Track your eCommerce Business Performance in 2019

July 5, 2019 by Souvik

Hola, eCommerce entrepreneur! Hope, you are doing well; or maybe you are not doing it all well or maybe you are perennially on your toes to do well. But… Hey, let me tell you this, whatever your story maybe… by coming here you have jumped into a magical oasis that is sure to quench your thirst of making more business and eventually minting more money. If you own an eCommerce online business you already know this. eCommerce isn’t easy. Any business is a game. …

Design Trends You Should Follow to Increase Conversion & Gain More Leads

March 8, 2019 by Souvik

So, you’ve taken a leap and finally created your own website. You’ve uploaded a bunch of material and written blogs to attract potential customers but you still feel like your conversion rates are not where they should be in order to build your brand further. If that is indeed the case, then you should look into some tried and tested trends in web design that will help you gain more leads. Many top websites in the world employ such trends …

Gratitude Is Rewarding – 5 Ways to Fire Up Retention and Boost Conversions with Thank You Pages

October 3, 2018 by Souvik

Here’s the thing about leads – some are cold, some are warm and some are qualified. But sometimes, there are these leads that are just blazing hot, ready to fire up and buy from you. Who are these? These are the leads that already been through your sales funnel once. They’ve just subscribed to your newsletter, downloaded your eBook, or signed up for a free trial; or maybe even spent actual money and bought one of your products. So, is …

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6 Tips to Boost Your Site’s Conversion Rate Using Images

May 14, 2018 by Souvik

Photos can easily engage people. Depending on the images you choose, they can break the dullness of an all-text website. And, in some cases, no words could make the message clearer like the means a great image can. Thus, images are excellent in boosting your conversion rates. In some cases, incorrect selection of pictures can injure your company, too. As photos directly influence the conversion rate, it’s ideal for you to recognize how to pick the appropriate images without pricey …