Context Marketing

marketing-business-pricing-planning-research

Understanding the Different Types of Digital Marketing

Strictly brick-and-mortar or completely digital, modern businesses without a strong online presence border being invisible to their audience. COVID-19 caused global shutdowns, forcing people and businesses to communicate and collaborate digitally. Trips to grocery stores were replaced by online shopping, online classes replaced on-site classes, and digital marketing became the primary approach for most brands. With help from digital marketing, business across various industries can generate desired results in terms of engagement, conversion, and lead generation. But to get to …

Continue Reading…

Office-Business-Work-Meeting-Computer-Website-Marketing

4 Mistakes That Can Kill Your Ecommerce Influencer Marketing Campaign

Are you planning to launch an eCommerce influencer marketing campaign? Good plan! Social media influencers can drive your eCommerce sales through the roof. Why so? Because influencers foster consumer trust, which is an essential driving force behind most purchase decisions. Additionally, they boost brand awareness and reach, which can be game-changers in the competitive eCommerce industry. In fact, 58% of consumers have purchased a product on an influencer’s recommendation. Image via Edelman If your eCommerce influencer marketing campaign is not …

Continue Reading…

Blogging Vs Microblogging

Blogging Vs Microblogging: Which One is Right for You?

A blog is a platform to share ideas and publish your thoughts without sticking to any limits. The owner of the blog has total freedom and flexibility to express his opinion according to his own wish. A blogging website offers an online space where you can publish articles, news, images, and hyperlinks without any stringent boundaries. Microblogging also has known as ‘Nano Blogging’. It is a recent development in the field of blogging that allows the owner to convey his …

Continue Reading…

business-communication-idea-marketing-online-technology-work

Cash in On Micro-Moments with a Brilliant Content Marketing Strategy

Mobile technology is here to stay. In fact, if leading studies are to be believed, then the number of smartphone users is expected to be more than 5 billion, come 2020. In a world of 7 billion (and a little more) people, that is a staggering number indeed. Along with the rise of smartphone users all over the globe, the need to revise marketing strategies that focus more on mobile marketing comes into the picture. As consumer behavior gradually changes …

Continue Reading…

business-communication-idea-marketing-online-technology-work

Mastering the Art of Storytelling in Commerce – A Complete Guide

Storytelling is a treasured art. It goes back centuries as an ancient form of communication. It will always serve to entertain, inform, and educate mass audiences. Doesn’t it follow that this form of communication—written or verbal—should be used for promoting your products, services, and brand? If you want to be a highly successful business, using storytelling in your content is the key to success. The beautify of using storytelling marketing is that it’s so simple. Glenn Conradt, vice president of …

Continue Reading…

online marketing

10 Online Marketing Techniques, Strategies & Tools for Getting Success

In this article, I will try to explain 10 types of online marketing techniques. I will also try to provide some tools and strategies for implementing them on your online marketing campaign. To get long-term success in your online business, you have to make a good online marketing strategy. You also need to work hard on your online marketing campaigns to make it successful. So let’s start. 1. Search Engine Optimization (SEO): Although SEO comes under Search Engine Marketing (SEM) …

Continue Reading…

Web Design - Web Development

Optimizing Forms of your Website for Increased Conversions

Forms are bread-and-butter of website value metrics. For businesses, forms are used for purchases or to collect leads. Other websites are monetized in other ways which use forms, including subscription forms, file downloads, or to complete other value propositions. And like many other web elements, form design can be greatly leveraged to increase conversions and therefore a website’s bottom line. But how? It’s true that most website owners, and even most website developers, use out-of-the-box form solutions without thinking twice about …

Continue Reading…

online marketing

Marketing to Millennials – 7 Strategies to Get Started

The new buzz word “Millennials” is taking the digital world by storm. What does it mean anyway? The word Millennial is used to refer to those individuals who were in early teens or tweens at the start of the new millennium (the year 2000). This generation comprises the major chunk of the working population in today’s time. In essence, most of the products and services are built around these Millennials and makes up the majority of business for big and …

Continue Reading…

online content context marketing

The Next 7 Things you Should Do for Context Marketing Success

If you are still confused with content marketing vs context marketing, you’d better stop it right now because that’s the case when one small letter makes a huge difference. The content was a king for a long time, but today the crown belongs to the context. If your content doesn’t hit the target, it does not matter how good it is. This is where context marketing comes into play: it aims to make the customer get the proper content at …

Continue Reading…