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Content Marketing Tips: How to Earn High-Quality Links for Your Content

Do you want to boost your page’s weight on the search engines so that it ranks more highly? One of the best ways to do so is to have other high-quality websites link in your direction. The more serious sites link your way; the more authority you’re seen as having. So far I’m probably not telling you anything you didn’t know already. The big question most people have is ‘how’. How do I get other high-quality websites to link to … Continue Reading…

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SEO Lesson: How to Get Found on the Web in 3 Easy Steps

With over 1 billion websites on the Internet today, the importance of SEO for online businesses cannot be underestimated. The term “online business” may seem outdated because if your business isn’t online in 2017, it simply doesn’t exist. Search engine optimization isn’t about stuffing your website with keywords anymore, but this ever-evolving field — which is part business, part marketing, and part technology — is more relevant than ever. With the new year approaching, business and marketing magazines are already … Continue Reading…

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5 Excellent Ways to Improve Your eCommerce Strategy

As more customers turn to the internet for purchasing, the consumer market is fast evolving to eCommerce solutions. More businesses are expanding online; products and services now available via the click of a button or the swipe of a finger. Studies have even shown that online customers are more loyal than those who shop in-store. For business planning to enter the eCommerce space, the process can be a bit overwhelming. While selling online provides countless opportunities for brands and retailers, … Continue Reading…

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How to Optimize Websites for Videos and Vice Versa

Most websites nowadays incorporate video content in some form or other due to how appealing and effective it can be. However, what many people fail to appreciate is that videos are a very unique form of content, and when you publish them on a site, it is necessary to both optimize the website for video – and optimize the video for the website. Optimize Videos for Websites To optimize videos for websites mainly involves ensuring the video format and settings … Continue Reading…

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Mastering the Art of Storytelling in Commerce – A Complete Guide

Storytelling is a treasured art. It goes back centuries as an ancient form of communication. It will always serve to entertain, inform, and educate mass audiences. Doesn’t it follow that this form of communication—written or verbal—should be used for promoting your products, services, and brand? If you want to be a highly successful business, using storytelling in your content is the key to success. The beautify of using storytelling marketing is that it’s so simple. Glenn Conradt, vice president of … Continue Reading…

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Global Marketing – Selling a Product across Cultural Borders

Running an online business selling a product may seem simple – advertise your product, draw in customers, sell. However, with so many competing products, getting people to buy your product actually proves quite difficult. This statement is true for both national and international businesses, irrespective of the size of your eCommerce business. It is not that easy to sell products online, especially across cultural and geographic borders. Therefore, here are a few ways to bump your business in a competitive … Continue Reading…

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How to Build Your Digital Marketing Strategy Using Google Analytics & Search Console

What’s special about digital marketing is the data it provides. It lets you know which of your investments worked out and why. Your digital actions and their results are recording so you can gain a better understanding of your audience and their behaviors. All you need to start is to add tools like Google Analytics and Google Search Console to your website, and you are on your way towards building a successful digital marketing campaign. Here’s how you should use … Continue Reading…

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6 Ways Your Visual Content Will Boost Your Blog Posts

Visual elements in a blog post catch the eye and hold it; they are excellent for fostering intriguing and promoting interaction between blog content and a wider audience of viewers. These visuals should do more work, though, than serve as aesthetically pleasing intervals in a post. They offer up an opportunity not only to make content more engaging but to improve its readability and accessibility. In order to best utilize visual content on the dazzling, distracting Internet, consider the following … Continue Reading…

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Digital Marketing – Do Not Misuse Technology for Your Own Benefits

Companies can sell their products and services across the web courtesy of digital marketing. This tremendous technological tool presents a world of possibilities which were unheard of during the analog era. While social media tools help to improve professional networking and product promotions, they also present possible risks such as damaging of professional image and conveying poor quality information. Nevertheless, there are ways in which organizations can prevent these potential risks. For this matter, the internet should be used appropriately. … Continue Reading…

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10 Pro Content Marketing Tools Your Small Business Can Use

If your small business hasn’t subscribed to content marketing tactics yet, now is a good time. But where do you start? There are literally hundreds of tools to choose from, and every one claims that it’s the best for your small business. It’s worthwhile to take a closer look at each and decide whether its assertions about top utility for small firms are valid. Here are some of the best small-business content curation and marketing tools as recommended by the pros. … Continue Reading…

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