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4 Excellent Ideas to Create Stunning Above the Fold Content

Even since the early days of the Internet, site visitors have applied strict criteria to how content is delivered. Even on dial-up connections, it was important, from a marketing perspective, to get a visitor’s attention almost instantly. With today’s high-speed connections and advancements in both content creation and delivery, the pressure to capture someone’s interest within the first few seconds of clicking through to your pages is even greater. And in this context, the importance of above the fold content … Continue Reading…

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Should You Include a Product Comparison Charts on Your Site?

If you’re a tech company looking for a relatively easy way to give your visitors more detailed information and increase your onsite conversion ratio, there are few better tools than a product comparison chart. The idea is to compare multiple products within a category, side-by-side, indicating differences in features and pricing in one convenient area—and if you use it correctly, it could become one of your site’s most valuable assets. If you’re just getting started on optimizing your website for … Continue Reading…

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3 Ways to Scale Enterprise Content Marketing in 2018

As expectations from clients feed personalization efforts, enterprise management must support content creators in producing more content for different context segments and permutation, as well as find ways to repurpose existing content. When an organization can scale its content marketing, it gets itself into a position where it can strengthen its brand affinity, expand its audience, and ultimately generate sales and leads by appealing to other organizations. However, those looking to scale content are likely to find themselves in a … Continue Reading…

Content Marketing Trends

Content Marketing Trends 2018 – Be Prepared for these 7 Trends

Brightly colored newspaper ads; radio and TV commercials; fliers in our mailboxes; and, of course, billboards as we traveled the highways. All of these marketing methods are still around today, but more and more, the internet is our shopping mall and marketing smacks us on our screens everywhere we go – our home page, our email, our social media pages. And once we purchase something from a “big-box” retailer like Amazon, we will find all sorts of purchasing suggestions when … Continue Reading…

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Top 6 Online Plagiarism Checker Tools – All Details & Comparison

When writing an article or essay, it is essential that the student or researcher provide proper attribution whenever outside sources are used, and especially avoid plagiarism issues. Indeed, professors and universities enact strict plagiarism rules and failing to abide by then can lead to serious consequences including the threat of expulsion. Fortunately, there are plenty of online plagiarism checkers to choose from. This article will highlight six companies that offer such services: Copyscape, Grammarly, Small SEO Tools, Study Moose, Quetext … Continue Reading…

Content Writing Tips and Tools

4 Types of Interactive Content to Use in 2018 for the Win!

Are you looking for a way to cut through the noise and ensure your content actually moves your audience to action? While nothing is guaranteed, you’ll most certainly see an uptick in engagement when you begin working with interactive content. Tapping into the Value of Interactive Content Interactive content refers to content that requires the participant’s active engagement. Instead of just reading or watching something, they’re forced to get involved and interact with the content they’re consuming. What’s most exciting … Continue Reading…

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7 Excellent Productivity Hacks for Procrastinating Writers

Working remotely is becoming increasingly popular. Today saying that you’re a “freelancer” is no longer met with a questioning look. Freelance writing is the classic work-from-home job. From copywriting to journalism, from blogging to ghostwriting, there’re jobs for everyone who has a way with words. Distant work has many advantages. A flexible schedule is the best one. But it has its challenges, too. The main one is procrastination. Writing under deadlines may lead to stress, the decline of the content … Continue Reading…

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What is the Secret to Actually Achieving Your Blogging Goals?

With a new year comes inevitable resolutions, dreams, and goals. While you probably have your own fair share of personal resolutions – like losing weight, eating healthier, or reading more – it’s also likely that you have some business goals. And for many of us, the number one goal is to be more consistent with blogging. While resolutions are great, they’re notoriously hard to keep. Whether it’s fitness or blogging, the high rate of failure is generally due to two … Continue Reading…

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How to Write a Blog Post and Go Viral on Social Media

Nowadays, social media is flowing in viral posts, spreading more rapidly and successfully than any marketer could have anticipated in the past. At this point, every successful marketing campaign includes viral social posts in many forms, each form better than the other. The process of creating such posts is rather challenging for many marketers, but once you master the process of making a post go viral, you are making a big step towards successful brand recognition and business promotion. Other … Continue Reading…