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Successful Business Startup: 19 Tips to Make Sure It Doesn’t Fail

Let’s speak for real here. Starting a business isn’t easy. The ways in which you could start a business are changing. There is no doubt that entrepreneurship is our future. We have been barking about this for forever now. Because traditional jobs are clearly not cutting it. We know how big of a problem this is as we are seeing it happen right in front of us. But yet the majority of people keep doing the same thing again and …

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How to Create a Healthy Workspace / Office Space at Your Home?

Whatever your profession, it’s likely that you’ve found your regular routine upended during the COVID-19 pandemic. Many of us have found ourselves working from home out of choice or necessity over the past year, since the beginning of the coronavirus outbreak. Over the course of that time, you may have been able to set yourself up in a home office, or you may still be working from your kitchen table or bed. Although there are some definite perks of working …

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Using UTM Links in Digital Marketing: A Beginner’s Guide!

Wanna track your digital marketing performance and measure the ROI of your campaign? Even if you’re a beginner in digital marketing, you must know that you won’t succeed simply by a mediocre website and some social posts. You have to track your digital campaign to know which of your strategies is performing well and which one is not. This way, you can be sure that you get high engagement rates and reach a good marketing ROI. Using UTM links in …

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How Much Do Large Corporations Spend on SEO?

Whether you have a physical business that you want to attract more people to, a business that does its selling online, or simply a website where you want a larger slice of advertising revenue, you’re going to want to take advantage of Search Engine Optimization, or SEO. SEO is a powerful tool that uses keywords and links to get your website higher in the search rankings on Google, Bing, and other websites. Use SEO right, and you can get your …

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How to Build a Strong Team for Embedded Software Development?

We live in the age of rapid development of IoT technologies. The modern market is overloaded with a myriad of powerful and multi-featured embedded solutions ranging from simple smartwatches to complicated automotive devices and guidance systems. However, building embedded systems is not easy. The first and foremost task is to gather a team of professional, experienced, and skillful developers that have many years of experience in this niche and know for sure how to tackle all the challenges related to …

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Useful Statistics to Develop your Marketing Strategy in 2021 (Infographic)

A major part of developing a marketing strategy is about statistics to learn how to adapt and deal with the unpredictable. 2020 has shown us that the nationwide protests and the global pandemic had pushed almost all the marketers to pivot from their original plan. While it’s already 3 months into 2021, it’s never too late to begin working towards improving your marketing strategy. Although we cannot predict what this year has in store for you, you can still learn …

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Matching Your Online Ad Campaign with Right Ad Formats: A Guide

Online advertising is a fickle beast. Whilst it’s true that the fruits of adopting an online advertising strategy are now starting to rival, and indeed in some cases overshoot, other forms of promotion for your business, this is only really the case if you know precisely what you are doing. Advertising online is as easy as it is difficult. By this, we mean that the act of promoting a company, business or item, via online platforms is quite literally a …

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Leveraging Work Collaboration with Work Management Platforms in Mid-to-Large Size Companies

When we compare medium-sized companies to small businesses, it is obvious that they have more employees. This means that their project workflows would be a lot more complicated. Hence, coordination would be difficult. The main reason behind the difficulty in coordination is a lack of prioritization of integral project functions and clear objectives. Studies reveal that projects that do not have an aligned goal are 37% more likely to experience failure. As we live in the digital age, enterprises can use the …

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How Companies Use Business Intelligence to Optimize their Processes?

Business intelligence (BI) is gaining popularity in many present-day industries. Business intelligence solutions help companies remain competitive, as well as increase their revenue, and streamline their processes. These tools are used to analyze, manage, store and visualize company data. Companies of different sizes and at different stages of growth utilize these tools. They reap various benefits, among them being fast and accurate reporting, competitive analysis, increased data quality, and the gaining of valuable business insights. What is Business Intelligence? Business …

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Software Development Project Roles and Responsibilities

What’s the most critical aspect of building a new software application? Of course, you have to ensure that it’s equipped with all the right features to fulfill the client’s business requirements. You also have to optimize the code to boost its performance. You even have to build a robust software security strategy to ensure that the application doesn’t contain vulnerabilities that would expose the end-user to data breaches and other security threats. Likewise, you need to constantly implement new features …

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