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Why Facebook is Blue – The Science of Colors in Marketing

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Have you noticed how much of Facebook’s theme and branding is blue? Everything from the background to the app to text on its homepage tends to be a shade of blue. There are rumors that it is because Mark Zuckerberg is colorblind, which made blue the most vivid color he saw. However, multi-billion companies don’t make these kinds of choices haphazardly. Color and Marketing The truth is that humans are hardwired to process certain colors and images in a certain way, and it just so happens that blue has strong marketing value. One reason is that blue is not a …

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The Importance of Color in Digital Marketing Data Visualization

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Imagine life without colors. The first thought that may come to your mind is an image of a black and white movie. What if everyday life would be the same? Just like cats and dogs – they don’t see what we see. They see black and white and alterations of greys. Since the digital marketing industry constantly evolves, it was only a matter of time until marketers and psychologists understood the significant importance of color in branding, advertising, and sales. Nowadays, when you start a brand, the first thing you think about is what colors will your brand represent. How will …

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7 Modern Web Design Techniques to Follow in 2019

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With every year new techniques and trends making into the foray. It is important that the web designers play with the new motifs, experiment and explore to see how customers react to the new change. However, the question is, whether to follow the crowd or to do something diametrically opposite. Following the trend means you are going with the style that has been proven to work. On the contrary, to be creative and stand out in the ‘crowd’, you might decide not to follow the trend. No matter what you choose, knowing the latest techniques make it easier to decide …

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Website Color Schemes – A Powerful Marketing Strategy!

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‘More Traffic’, ‘More Conversions’, ‘Increased brand awareness’, like most digital marketers these are the direct goals of your marketing strategies. To achieve them, you need ‘What’ and ‘Who’ decisions.This decided you can then break down your strategies into the necessary elements. If you are reading this article, you are thinking in the right directions. ‘Website color schemes’ is a strategic and handy marketing tool and you can read on to find out why. It is quite simple really, as people we use our five senses to guide in decisions, sight is one of these and visual awareness is an essential …

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The Principles of Creating a Stunning & Professional Level Logo

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The logo is an essential part of building a brand identity. It is a visual art that allows customers to recognize and distinguish a company from all its competitors. In addition to giving recognition, the goal of the logo is to communicate the company culture along with all the values around which the brand revolves. So, let’s see exactly what are the main characteristics that a successful logo must reflect. 1. The simplicity. Logos that are too convoluted do not work. Wrong color combinations, images full of meaning and confusion are also not advisable. A logo must reflect the naturalness …

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Best eCommerce Store Color Combination for Better Conversions

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No doubt, any online store aims to thrive in a highly competitive business environment. As a rule, the aims of a website are not restricted to engaging visitors and ensuring their retention. The most important thing is to convert your visitors to buyers. And such directing them to action can and should be done through very subtle things like color output and typography at your site. In other words, don’t underestimate colors when it comes to eCommerce. No doubt, a happy choice of color combination can boost conversions. That’s why we need to choose color schemes in online stores wisely. …

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Color Guide in Online Marketing – The Meaning of Colors

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The Psychology of Colors is very important in Marketing and in everyday life because it is fundamental to understand the meaning of colors and how we can use a certain color for our benefit. Colors are powerful and directly influence producers and consumers. In the general context about colors, you can use any information or study that can bring references about the psychology, behaviors, sensations, and habits of the human being in relation to colors. Further on you can filter this information considering the cultural context and customs of your target audience. How we see colors The white light emitted …

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10 Most Useful Color Tools for Web Designers

10 Most Useful Color Tools for Web Designers

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When starting a new project, one of the first things you need to do is define your color palette. If you feel uninspired and would like to easily test your color options, you can benefit from various color tools from around the web that will help you to quickly and efficiently create your color themes. Here’s a selection of top 10 web-based color tools to help you make great color choices that perfectly fit your projects. 1. Adobe Color CC This is a classic tool that used to go by the name of Adobe Kuler. Over the years it developed …

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